The Olympic Games reminds us of the high level of performance required to achieve repeat top honors in athletics. In our world of retail execution and shelf intelligence, we've attained that rare designation winning Shelf Monitoring Solution of the Year in 2024 for a second consecutive year. Read more about the Pensa performance that led to this recognition: https://lnkd.in/gXiQ467W
Pensa Systems
Software Development
Austin, Texas 3,988 followers
Driving Growth for CPG Brands and Retailers as the Source of Truth for the Retail Shelf
About us
Pensa is a leading innovator in changing the way brands and retailers manage retail shelf inventory. Pensa’s data-as-a-service portfolio and use of advanced computer vision and artificial intelligence enable CPG brands and retailers to reduce stockouts and boost revenues by delivering highly accurate real-time visibility of the store shelf at a fraction of the cost of other solutions. Pensa partners with top CPG brands and retailers globally, including Johnson & Johnson, General Mills, Anheuser-Busch InBev, Circle K, and Unilever to address a trillion-dollar “blind spot” at a critical time in the industry.
- Website
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http://www.pensasystems.com
External link for Pensa Systems
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
- Founded
- 2016
- Specialties
- supply chain optimization, artificial intelligence, machine learning, computer vision, robotics, autonomous perception systems, deep learning, on-shelf availability, retail, consumer goods, autonomous perception, and data analytics
Locations
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Primary
4704 East Cesar Chavez Street
Building B, Suite 6
Austin, Texas 78702, US
Employees at Pensa Systems
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Kateri Rapport
CPG Sales Leader | P&L Owner | Strategic Planning | Coaching & Development | Negotiation
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Richard Schwartz
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Robert James
Cloud Executive with Technology Transformation Experience. | SaaS, Cloud, Supply Chain and Healthcare problem solver.…
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Tim Whiting
Entrepreneurial CMO | Growth Leader | VP Marketing and Partnerships at Pensa Systems
Updates
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65% of 2024 CPG new product launches can be categorized as “renovations” (i.e., line extensions, reformulations, new packaging, and relaunchings). That's a lot of subtle change at the shelf. https://ow.ly/cncF50SRraW
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53% of retailers expect private label to be their No. 1 growth driver in 2024. Read how national brands are adapting to maintain loyalty. https://ow.ly/Z2r050SJ367
CPGs Pull Pricing and Promotion Levers Amid Private Label Expansion
consumergoods.com
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If you know, you know. High spending pet owners are fueling a $500B pet boom. Read about Mars-Pet's strategy to take full advantage https://ow.ly/H7V650SCC1O
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Video-based computer vision and AI (CVAI) is disrupting CPG retail execution, improving labor efficiency, reducing tedious manual activity, more accurately and quickly assessing shelf conditions, and then identifying highest priority areas and actions to improve. ⚡ Video-based computer vision, rather than capturing one shelf image at a time, instead captures full motion video from a quick walk down the aisle. 👁 AI for video-based data capture is purpose built to process native moving frames versus analyzing a panorama of “stitched” still images. 🔄 Video-based data capture and AI work in concert processing motion input from the camera sensor, evaluating each item on the shelf from many angles, triangulating as it moves down the aisle just like an autonomous car navigating the streets. To learn more about how video-based CVAI delivers significant improvements in speed, accuracy, and ease of use, check out the article Computer Vision and AI at Retail – Why “how” Matters. Link in comments.
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CPG new product innovation is an increasingly important growth lever. Read how McCormick is spicing up revenue and share through new product launches. https://ow.ly/zYyq50Sx9QY
New product launches a ‘priority’ for McCormick & Co., CEO says
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CPG new product innovation is driven by evolving consumer tastes and sometimes unexpected market trends. One example: this expanding category that's flooding the aisles with new products. https://ow.ly/VfQH50SpFEo
Surging air fryer popularity leads Nestlé, other CPG giants to rethink food
fooddive.com
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Will digitization replace tedious manual processes in the grocery aisle? Here's one great example that makes the case: https://ow.ly/FxbI50SkoVq
The Friday Checkout: Will Walmart’s embrace of electronic shelf labels herald a digital pricing revolution?
grocerydive.com
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In our latest newsletter, Pensa’s Tim Whiting and Acosta Group's Julie Oxner discuss CPG Revenue Growth Management. Read about RGM trends, RGM best practices and how AI innovation is positively impacting RGM.
CPG Revenue Growth Management in the AI Era
Pensa Systems on LinkedIn