Unlock the Full Potential of Your Partnerships
In 30 days, prepare for a highly curated lineup at Catalyst. We've continued to refine topics based on attendee feedback, this is a lot of work and it's totally worth it. Partnership leaders need the support to help overcome challenges and play a leading role in growing their companies.
Here are some interesting stats:
VP+ Titles: 36%
Teams signed up: 19
Women In Partnerships: 40%
Segments represented: MM & Enterprise
Every speaker on main stage is either a seasoned exec or industry leading professional. Click on the names of some of the featured speakers to learn more about them.
Partner Programs:
Become a strategic partner to the CEO (Rich Gardner, Claudine Lagerholm, Greg Portnoy, Christiana Christenson). Secure the resources you need from your CFO (Rohan B., Jen Waltz 💃🏽📈, Brad Pace). Assess partner maturity to invest wisely (Frank D. Hanzlik, Nelson Wang, Rachel Collie). Manage your P&L (Balaji Subramanian). Align your priorities with other C-Suite leaders (Mekaela Davis, Jay McBain).
Partner Sales:
Get your sales team invested in your partners (Doug Balut, Gauri Chawla, Kelly Sarabyn). Co-sell with ISVs, SIs, and Agencies (Olga Lykova, MBA 🇺🇦 🇮🇱, ROi Bar On, Amit Sinha). Build repeatability and rigor in multi-party sales motions (Gautham Pandiyan, Greg Sarafin). Develop a modern resell motion (Kyle Nelson, Eric Evans).
Partner Marketing:
Speed up your marketing campaigns (Christi Whipple). Master ISV to ISV co-marketing. Attract new partners (Robert Kaminski 🎯), enhance results from current partners (Justin Zimmerman), and boost program output (Courtney Jane Acuff). Manage incentives (rebates, MDF, spiffs) effectively (Jason Atkins).
Career:
Build a high-performance partnership team (Chris Lavoie, PhD). Navigate your career: Principal vs. Chief Partner Officer vs. Going Fractional (Zachary Svendsen). Land the right job and compensation (Asad Zaman). Maintain your health & wellness (Alden Hultgren, Elizabeth Barr).
Platform:
Ensure product management includes partners in their roadmap (Scott Brinker). Increase product extensibility (). Product Partnerships 101 - A primer for Channel Leaders (Alexis Bonavota).
Marketplace:
Build or buy an app marketplace? Excel in co-selling with cloud providers (John Jahnke) and manage the marketplace tax (Trunal B.).
AI:
Discover hidden opportunities in the AI ecosystem (Amit Sinha, David Tharp, Godard Abel). Boost your team’s productivity with real-world AI examples (Jillian (Stein) Freidus, Kevin Chung).
Tools:
Cut through the noise: which partner tech tools do what? Decide if you really need to buy a tool (Kelly Stratman, Antonio Caridad).
We have a few more announcements to make and some we'll keep for the show.
See you in Chicago friends! 🚀