The hottest ticket in town for go-to-market leaders is Pavilion's CMO school, where Crossbeam's own CMO Alex Poulos will be sharing the full ELG playbook for CMOs. Applications due August 6, see the post below for details! https://lnkd.in/gKkKK9BQ
ELG (Ecosystem-Led Growth) has become the second most popular acronym in 2024 behind AI. And for a good reason as CMOs are looking into new ways to differentiate and drive growth efficiently. 1. ELG opps are 53% more likely to close. 2. ELG deals have 48% larger ACV. 3. Deals close 46% faster when using ELG motions. 4. ELG-sourced customers are 58% less likely to churn. I will be sharing the full ELG playbook for CMOs in a session at Pavilion's CMO School. It’s free for members. We will explain the key foundational elements of ELG and how a CMO can put together an end-to-end ELG strategy cross-functionally. We will then examine how ELG impacts every stage of a bowtie funnel from demand generation & differentiation to customer acquisition & retention. And of course, we will go over some of the best growth playbooks by top brands taking advantage of ELG at this very moment. Applications for the CMO School are due Aug 6th. Register here: https://lnkd.in/ezSQ457v If you’re not a Pavilion member, you can join Pavilion here: https://lnkd.in/eDAVktcS