PartnerOptimizer, Inc.

How do you unleash trapped revenue in your partner ecosystem? Today's AI-driven partner intelligence solutions are the key to unlocking untapped potential by providing unprecedented visibility. Are you using this critical to in your revenue-driving arsenal?

1️⃣ Load in data on previous good partners to PartnerOptimizer 2️⃣ PartnerOptimizer will spit out an optimum partner profile for you based on AI (a process that used to take a month or more to do manually) 3️⃣ Dial into those partners using the robust, living, breathing data PartnerOptimizer provides about those partners and ALL the things you could be working on with them on and help generate a 🔥 20-200% ROI 🔥 Watch the latest episode of PartnerOptimizer, Inc.'s Ecosystem Chronicles, Data Driven Success stories featuring Ezra Hookano, SVP of Indirect at MarketStar to learn more.

How do you help your partners be most profitable and at the same time, ensure you're choreographing them across your customers' journeys? Gavriella Schuster, CEO and Managing Director of Gavriella Schuster, LLC and former head of Microsoft's One Commercial Partner, breaks it down in this edition of PartnerOptimizer's LinkedIn Live Series, Ecosystem Chronicles, Data Driven Success Stories.

What’s better than hearing about and learning from people who are on the front lines and at the top of their game? That’s certainly the case with Ezra Hookano, SVP, MarketStar, who shared the realities of the biggest mistakes companies make with their channels. He laid it out bare on this morning’s Ecosystem Chronicles – and for sure, how using powerful intelligence solutions like PartnerOptimizer, Inc. can help avoid these non-profitable business scenarios. Do you see your business in this situation Ezra describes below: “Two of the biggest channel mistakes that companies struggle with -Number one, some companies try to select partners based on their revenue. Clearly, if it's a big large VAR, then a big large VAR is going to see big large projects and they show up as number one on the CRN 500. And I think I'm a really cool company. I should go target that VAR, right? … as somebody who's been asked by clients to do that numerous times, I'm just gonna tell you a story about me being asked for one of those clients. So first of all,(...) they said, "Hey Ezra, do whatever it takes, "shmooze them, get to know the right people." Fine, we took some people to the Super Bowl, right? Cost us like 50 grand, we got some executives. Of course, anybody in the world is gonna take Super Bowl tickets, they go, they hang out with us. And then the outside of that is, "Yes, let's have a meeting, "let's talk about where we're at." So I go back to my constituents, I hate being asked to do that, to my constituents, I hate, "We've got good decision makers, "we know where we're going, what can we offer them?" They say, "Hey Ezra, we have a $5 million piece of business "we want you to take and just hand them $5 million "at 30% margin." So really, I'm offering them $5 million and 1.5 million in cash for free, right?(...) Sounds like it should be an easy thing to do, but if you've done it before, you know it's not that simple, right? So I go in, I talk to them, "Hey, where are we at, how's it going?" And the guy says to me, "Look Ezra, we like you, "Super bowl is awesome, we want to do stuff with you." To be honest, if you give us the $5 million and the $1.5 million in cash, we'll take it. But I have to tell you that I do $150 million in revenue, product revenue with your competitor, and I also sell $200 million in services along with that. So taking your $5 million is gonna disrupt this $350 million. I know that if you've been in the channel for a long time, you've experienced that, but again, just a big mistake that you can make not targeting the correct partners, right? “ Watch the full episode to learn more and let us know when you’re ready for a demo – we can solve these problems and help you accelerate ROI 20 to 200X: https://lnkd.in/gCE8c-yR

Ecosystem Chronicles: Rethinking Growth Strategies: How Targeting the RIGHT Partners Generates 20-200x ROI in a Changing Market The current macro environment has companies re-thinking their "growth by adding headcount" strategy. Three to 5X quota attainment per OTE was fine in the years of free money. It's not acceptable now. For better ROI, companies are re-focused on channel, alliances and partnerships for better ROI. Many of these efforts will fall short due to lack of understanding of how to target the CORRECT VARs. Many companies focus their efforts on "the largest VARs", or the partners that have sold the most in the past. Don't miss this provocative session of PartnerOptimizer, Inc. Ecosystem Chronicles to discover why the biggest growth opportunities might already be within your reach. Guest Ezra Hookano, SVP of Indirect with MarketStar will join host Dina Moskowitz, CEO of PartnerOptimizer and Partner Data Futurist, to uncover why deliving into the TAM of your existing partners will help you better leverage their unique expertise and focus areas and reveal potential at your fingertips. Sign up now to reserve your spot or make sure you get the recording.

In less than an hour, refresh your coffee and buckle in for a can't-miss Ecosystem Chronicles session with Ezra Hookano, MarketStar. He'll pull back the curtain on the two biggest mistakes companies are making with their channel and what to do about it -- energizing you and your channel and helpiong you generate 20-200X ROI by targeting the RIGHT partners. It's not too late to sign up - the link is below.

Breaking: tomorrow at 10 a.m. PST/1 p.m. EST, MarketStar SVP of Indirect Ezra Hookano will reveal the two biggest channel mistakes companies are making - and what to do instead and how. Sign up for this session of Ecosystem Chronicles for this critical advice - or you're at risk of missing out on being left out of projects that will dominate IT wallet spend for at least the next five years. The link is below for the session with Ezra and host, PartnerOptimizer, Inc. CEO and Partner Data Futurist Dina Moskowitz.

🚀 Ecosystem Chronicles: Rethinking Growth Strategies 🚀 This Thursday, we’re diving into a must-see session of Ecosystem Chronicles: "How Targeting the RIGHT Partners Generates 20-200x ROI in a Changing Market." In today’s macro environment, the old "growth by adding headcount" strategy just isn’t cutting it. With three to 5X quota attainment per OTE being a thing of the past, companies are shifting focus to channels, alliances, and partnerships for better ROI. But here’s the catch: Many efforts fall short because they target the WRONG partners. Simply focusing on the largest VARs or those with past sales records won’t yield the results you need now. Join us this Thursday at 10 a.m. PST/1 p.m. EST to uncover why the biggest growth opportunities might already be within your reach. 🎯 ✨ Special Guest: Ezra Hookano, SVP of Indirect at MarketStar ✨ Host: Dina Moskowitz, CEO of PartnerOptimizer, Inc. and Partner Data Futurist Ezra and Dina will reveal why delving into the TAM of your existing partners can help you leverage their unique expertise and focus areas, unlocking potential right at your fingertips. Don’t miss out on this insightful session. Sign up now to reserve your spot for the live broadcast or ensure you get the recording! Looking forward to your participation! #EcosystemChronicles #GrowthStrategies #PartnerOptimization #ROI #ChannelPartners #MarketStar #PartnerOptimizer

Wishing EVERYONE a Happy Fourth of July!

Can you build out your partner recruit profile to support your customers' journey? Learn why it's so important and how to do it from someone who has driven $10B in revenue and managed a network of 90K partners in this recent session of PartnerOptimizer, Inc's Ecosystem Chronicles featuring Gavriella Schuster, CEO of Gavriella Schuster, LLC and former head of Microsoft's One Commercial Partner. She and host, Dina Moskowitz, CEO of PartnerOptimizer, Inc., dig deep.