PARTNERNOMICS®

What Does "Strategic Partnership" Really Mean? 🤝 In the business world, we often come across the terms "strategic" and "partnerships." But what does it mean when we combine the words - a strategic partnership? Breaking It Down: Drawing from my 25+ years in partnerships, I think the term "strategic partner" is among the most misused designations to describe a relationship. The literal definition describes a coveted relationship where the combination of unique capabilities promises to result in a competitive advantage, which delivers exponential profitability. In the Tech Industry: - Strategic Partnerships involves blending two solutions to create a new value-added solution. These relationships are centered on combining unique innovations that result in a desired and more efficient outcome for end users. In Channel Partnerships: - Strategic Partnerships are formed when companies have an abnormally high level of alignment between their customer bases, which results in a significantly lower customer acquisition cost, among other benefits. Analogous to my vacations and white sandy beaches, a strategic partnership describes a powerful combination that results in significant economic gains. - What does a strategic partnership mean to you? - In what cases have you seen the term strategic partnership misused? Comment your thoughts below. More comments = more visibility for valuable information. Feel free to send us a message if you have any questions. James Lezzer, SPLP PARTNERNOMICS® Check out the comments below to watch the whole episode ⬇.

Please help us congratulate Helen Saida, Senior Innovation Specialist at DNB, for earning the Partnering Foundations certification from the University of Central Missouri and PARTNERNOMICS®! 🎓 This coveted certification requires the completion of 3 courses and more than 15 hours of content. Great job! We are excited to watch your continued success on your partnership journey. ***************************************************************************** Are you a partnering professional wanting to earn certifications and badges to showcase on LinkedIn? We will give you the first course FREE ($495 value)! 🚀 Simply go to our homepage and sign up for a free "Starter" account and be automatically enrolled in our Partnering Foundations course! PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos *Collaborate with more than 1,200 partnering professionals

Please help us congratulate Linnea Fagernæs, Innovation Coach at DNB, for earning the Partnering Foundations certification from the University of Central Missouri and PARTNERNOMICS®! 🎓 This coveted certification requires the completion of 3 courses and more than 15 hours of content. Great job! We are excited to watch your continued success on your partnership journey. ***************************************************************************** Are you a partnering professional wanting to earn certifications and badges to showcase on LinkedIn? We will give you the first course FREE ($495 value)! 🚀 Simply go to our homepage and sign up for a free "Starter" account and be automatically enrolled in our Partnering Foundations course! PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos *Collaborate with more than 1,200 partnering professionals

Please help us congratulate Marius Styczen, Senior Strategic Partnership Manager at DNB, for earning the Partnering Foundations certification from the University of Central Missouri and PARTNERNOMICS®! 🎓 This coveted certification requires the completion of 3 courses and more than 15 hours of content. Great job! We are excited to watch your continued success on your partnership journey. ***************************************************************************** Are you a partnering professional wanting to earn certifications and badges to showcase on LinkedIn? We will give you the first course FREE ($495 value)! 🚀 Simply go to our homepage and sign up for a free "Starter" account and be automatically enrolled in our Partnering Foundations course! PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos *Collaborate with more than 1,200 partnering professionals

Please help us congratulate Paola Camila, Director of Partnerships at ShipPlug for earning the Partnering Foundations certification from the University of Central Missouri and PARTNERNOMICS®! 🎓 This coveted certification requires the completion of 3 courses and more than 15 hours of content. Great job! We are excited to watch your continued success on your partnership journey. ***************************************************************************** Are you a partnering professional wanting to earn certifications and badges to showcase on LinkedIn? We will give you the first course FREE ($495 value)! 🚀 Simply go to our homepage and sign up for a free "Starter" account and be automatically enrolled in our Partnering Foundations course! PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos *Collaborate with more than 1,200 partnering professionals

Mark Brigman, Ph.D., SPLP

Please help us congratulate Doug Ries, for earning the Partnering Foundations certification from the University of Central Missouri and PARTNERNOMICS®! 🎓 This coveted certification requires the completion of 3 courses and more than 15 hours of content. Great job! We are excited to watch your continued success on your partnership journey. ***************************************************************************** Are you a partnering professional wanting to earn certifications and badges to showcase on LinkedIn? We will give you the first course FREE ($495 value)! 🚀 Simply go to our homepage and sign up for a free "Starter" account and be automatically enrolled in our Partnering Foundations course! PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos *Collaborate with more than 1,200 partnering professionals

Mark Brigman, Ph.D., SPLP

Please help us congratulate Augusto Ferreira, Sr. Business Development Representative at Ontop for earning the Partnering Foundations certification from the University of Central Missouri and PARTNERNOMICS®! 🎓 This coveted certification requires the completion of 3 courses and more than 15 hours of content. Great job! We are excited to watch your continued success on your partnership journey. ***************************************************************************** Are you a partnering professional wanting to earn certifications and badges to showcase on LinkedIn? We will give you the first course FREE ($495 value)! 🚀 Simply go to our homepage and sign up for a free "Starter" account and be automatically enrolled in our Partnering Foundations course! PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos *Collaborate with more than 1,200 partnering professionals

Mark Brigman, Ph.D., SPLP