PartnerCentric, Inc.

It's Q3 and time to start thinking about holiday marketing. How can you optimize and maximize your marketing efforts? This Forbes article has some key insights/ideas (which include affiliate marketing). Read on to get all the details. https://lnkd.in/gfMzP_n7 #affiliatemarketing #holidaymarketing #Q3 #influencermarketing #creatoreconomy

Who are the consistent performers in marketing? There’s the "old reliables" (mobile traffic, paid search, email marketing). But also new players like Buy Now Pay Later (BNPL). Read on to learn more about building the right mix. https://lnkd.in/gbvvcHBe #paidsearch #emailmarketing #BNPL #marketingstrategy #affiliatemarketing #affiliatemanagement

As a leader, would you consider yourself a "people person"? Not all leaders possess this type of natural charisma. Yet, there are ways to adopt such an attitude without forcing it. In this Fast Company article, PartnerCentric Founder & CEO Stephanie Harris joins other board members in sharing key strategies. https://lnkd.in/gN-b4AZk (Hint: Harris speaks to why it's imperative to focus on your team's overall well-being.) #leadership #CEO #charisma

Happy Fourth of July! Today, we celebrate freedom, family, and the countless opportunities our great nation offers. Let's honor this day with gratitude for the liberties we cherish and remember the brave souls who made it all possible. Wishing everyone a safe and spectacular celebration! #IndependenceDay #July4 #Freedom

The creator economy is set to reach $24 billion by year’s end. How can you successfully enter the market? In this latest blog, we explore three trends that marketers are capitalizing on right now. https://lnkd.in/gh8h8Yyk #creatoreconomy #creators #influencers #influencermarketing #affiliatemarketing

Industry conferences are terrific venues to expand your company's reach—if you approach them the right way. In this Fast Company article, PartnerCentric Founder & CEO Stephanie Harris weighs in on how to do just that, utilizing both in-person and virtual conferences. https://lnkd.in/g2xj6HBV #leadership #industryconference #CEO

Prime Day is fast approaching. The summer event will take place July 16-17, and in order to help brands prepare, PartnerCentric Founder & CEO Stephanie Harris shared her thoughts with Hello Partner. Specifically, Harris advises taking a diversified approach to Prime Day: “Brands should ‘play the field’ and use the heightened demand during Prime Day to drive traffic and sales to their DTC channels,” she advises. Taking this approach helps in diversifying revenue streams and also strengthens brand loyalty and customer relationships. Read on to get even more insights. (Free to register to read the entire article.) https://lnkd.in/g-GVVmWS #primeday #affiliatemarketing #DTC

What is Google's new darling? According to a recent study, it's eCommerce sites featuring user-generated content (UGC). That also means product reviews and affiliate sites are losing visibility. Get all the details and findings in this Search Engine Journal article. https://lnkd.in/g36efyBE #ecommerce #search #UGC #affiliatemarketing

Are you a growing startup? You may need new, innovative partnerships to help get to the next stage. Learn how PartnerCentric helped the Hims/Hers brands reach their ambitious growth goals with an expert affiliate marketing program. https://lnkd.in/gisfAWY3 #affiliatemarketing #affiliatemanagement #affiliateagency

Think Prime Day is all about Amazon? Think again. Research from PartnerCentric, Inc. has found that Amazon sales events produce a halo effect that can boost your DTC channel sales. Moreover, a study by URLgenius has discovered that creators view Amazon's affiliate programme favourably and that nearly a quarter (24%) strongly prefer affiliate commissions, while just 10% favour brand deals. So, if you're looking to partner with creators this Prime Day - opt for a commission plan. And also be sure to provide them with the one thing most important to them. What is that thing? Read the article below to learn more.