Last week, we finalized Year 4 of the AT&T Annihilator Cup, a 4-week gaming tournament featuring 20 of gaming's top talents battling against one another in four different gaming titles to determine whose expertise can truly translate across all of gaming.
This year, we had the unique opportunity to include AT&T's new partner, Riot Games, and their global favorite, League of Legends. But we didn't stop there - we also brought back an exciting update to our custom Fortnite Map, showcased for the first time ever an exclusive character in Street Fighter 6 with our partners at Capcom, and finally encapsulated the tournament with the newly launched CSGO2.
While this program has seen four total renditions, this was a year of firsts - new titles, new creators, and new ways for fans to engage with the content they love. Working with our partners at Twitch, we introduced "AT&T Drops," a series of contextual rewards per week based on the title at play, rewarding viewers on select channels just for watching and engaging with the tournament, to critical acclaim.
Suffice to say this year was a complete success.
Tournament Stats: (4 Game Days over 4 Weeks)
-> 118.1K avg. CCV
-> 165.1K avg. peak CCV
-> 1.9M total hours watched
-> 1.1M total chat interactions
Highlights / Clips:
League of Legends Icon Tyler1 Shares his AT&T Fiber Story - https://lnkd.in/gb7gbseK
Street Fighter Legend MaxDood Shares some love for AT&T-
https://lnkd.in/gw-42tQH
Agent00 Showcases the uniqueness of AC and some love for his teammates during CSGO Week - bringing together talent that would never get the chance to play -
https://lnkd.in/gdjRnF9T
Read More about Annihilator Cup Here:
https://lnkd.in/gaw5DQv5
Massive shoutout to tournament winner Doublelift for a dominate performance across multiple titles!
Huge shout outs to our partners at AT&T that give us the vision to put these events together - Mario Artesiano Sean Franz Jacklyn Pate - and the team I get to work with and see grow each and every day Tayler Durtschi Rachel Byrd Tyler Ott and so many more.
Finally, none of this is possible without the collaboration from our agency partners from Jocelyn Parmenter Daniel Chung Anton Capria Marcel Feldkamp Reed Trimble - their partnerships allow us to create a genuine moment for all gamers to engage with.
More to come in 2025!