Orca

Orca and Bleu Beauty are at Cosmoprof Vegas in a big way this month! We’re hosting a suite at the Mandalay Bay with live shopping shows streaming during the conference. Please feel free to get in touch with me, Elena Severin or Khudor Annous if you’ll be there and are interested in swinging by. On the 24th at 11am, I’ll be presenting a 101 guide on how to start and thrive in livestream and social commerce. I view this as a ‘working session’ with the aim of sharing the most important and actionable elements to bring a social commerce strategy to life whether you’re a brand, retailer, agency or creator. The presentation will be in South Pacific Ballroom D. If you’re in Vegas, I hope to see you there! https://lnkd.in/e_Up9FGN

Thank you to everyone that helped make this event a smash success! Shout out to the Orca team members pictured below; Brianna Meighan, Devika B., and Christopher Miller!

I'm beyond thrilled to welcome Sarah Penna and Khudor Annous to Orca. Sarah pioneered creator representation by building the first management company to exclusively represent digital talent. She ultimately co-founded Big Frame and successfully sold that business to AwesomenessTV / Dreamworks. Most recently she led creator partnerships for Patreon. I've known Sarah since the earliest days of YouTube and I couldn't imagine a better person to lead Orca's affiliate business as our new SVP, Creator Team. Similarly, I've known Khudor since his time at Fullscreen (and subsequent experience at LiveMe). He most recently served as SVP at BENlabs. The news around Khudor joining Orca as SVP, Client Success, broke on LinkedIn a little while ago but continues to deserve recognition now with the formal announcement. Sarah and Khudor bring a wealth of knowledge and experience that provides immeasurable value to our customers, our brand partners and to our 10,000-strong creator community. Welcome Sarah and Khudor!

👀 Bleu Beauty in the news Thank you Glossy for the mention! https://lnkd.in/eJitdsHz

I'm thrilled to announce the launch of Orca's Bleu Beauty; a first-of-its-kind live & social beauty retailer. We're so fortunate to have Elena Severin overseeing the effort, bringing along her invaluable expertise in beauty retail and to have iconic investors like Toni Ko. Live & social shopping is just a more human experience than a typical ecommerce website. We compiled sales performance data for this story and uncovered some incredible insights; 🔑 Year-to-date, at Orca, we're driving 30.98% higher AOV through live & social (on TikTok Shop) than one of our brands sees on their DTC site (during the same timeframe, across the same product assortment) 🔑 Year-to-date, in just livestreams, one of our apparel brands drives 5x higher rate of conversion to purchase than the average Shopify site Recently, YouTube announced its Affiliate Tools are now open to all Shopify Plus & Advanced merchants. This means that we can now purchase some of the best products in the world while getting informed, entertained and interacting with our favorite creators on the largest content platform in the world. As these capabilities continue to roll out across all platforms, shopping will become more engaging, interactive and content-forward. Bleu Beauty is platform-agnostic and will publish shoppable content wherever the consumer is most comfortable spending their time. What separates Bleu Beauty from anything else out there is that it's aim is to be a complete shopping experience. Our hosts are informed, charismatic and a joy to spend time with (just like you'd expect when walking into a boutique on Melrose Place). And our product assortment is curated and trend-leading. This is just the beginning, of course. Our goal is to now bring the vision of Bleu Beauty to life. We'd love for you to check us out on TikTok Shop and on our site. Bleu Beauty on TikTok: https://lnkd.in/eR4nbh4A Bleu Beauty: https://mybleubeauty.com/ Thank you Rachel Brown for this thoughtful, detailed write-up. https://lnkd.in/eTKHuf95

🚨Exciting Job Alert🚨 We're looking for a great Account Manager to join our Client Success team at Orca. We're building an incredible team here, working with amazing brands, and shaping the future of social commerce. If you or someone you know are interested in boarding the rocket ship, tag them below or DM me! #hiring #socialcommerce #influencers #influencermarketing #livestreaming

Thanks for the shout out, Tina!

Orca is hiring an Affiliate Manager to support their team in Culver City, CA 👇 As an Affiliate Manager you'll be responsible for managing creator campaigns on TikTok Shop focusing on short-form videos and shoppable livestreams. You will oversee the sourcing of TikTok creators within TikTok’s Affiliate Management tool as well across other creator management toolsets. Apply now: https://lnkd.in/dEq-9j2t Orca is building the next generation of retail through livestream and social commerce, which is poised to be a $250 billion business in the US by 2026. Recognized by Business Insider as one of the ‘12 Most Innovative Companies in Livestreaming’, Orca works with some of the most well-known brands in the world, including Estée Lauder, elf Cosmetics, Nestle’s Blue Bottle Coffee, Samsung, Zappos and more. #creatoreconomy #socialcommerce #hiring 

Join Brendan Gahan, Phil Ranta and our CEO Max Benator for an exclusive ADWEEK webinar providing insights on developing meaningful relationships with creators on May 14th. Details below!