Open Influence

Get ready for an all-star lineup at ThinkLA's Sports Brunch, presented by The Trade Desk, on July 10 at BMO Stadium! Discover the winning strategies that drive success in the sports industry, network with industry experts, and enjoy a delicious brunch while gaining valuable insights into the world of sports marketing. #thinklasportsbrunch #sportsmarketing Don’t get sidelined - register now! 🏈 https://lnkd.in/ggaXEQic 🌟Our starting lineup: Tyler Bahl – Senior VP and Head of Global Marketing, Activision Vanessa Gilmore- VP, Program Marketing, Paramount+ Robert Gottlieb – President, Marketing, FOX Sports Heather Brooks Karatz - Founder and CEO, Hextec Jaime Maggio – TV Broadcaster, CBS/KCAL Rich Orosco – Chief Brand Officer, Los Angeles Football Club (LAFC) Jennifer Prince – Chief Commercial Officer, Los Angeles Rams Katherine O'Malley Randall – VP, Creative Strategy and Production Operations, Minute Media Maggie Reznikoff – Senior VP, Account Management, Open Influence Stacey Rosenson – Head of U.S. Sports Marketing, Prime Video & Amazon MGM Studios Renata Simril – President and CEO, LA84 Foundation Julie Uhrman – President and Co-Founder, Angel City Football Club

Excited to share highlights from the Liquid I.V. launch event in Italy! 🎉🇮🇹 It’s always a blast to support our clients' activations onsite. #foodandbeverage #eventactivations #creatormarketing #influencermarketing cc: Stefania Rubino Francesco Raconi

VidCon, founded in 2010 by YouTube veterans John and Hank Green (Vlogbrothers) and acquired by Paramount in 2018, has become the historic memory of the creator economy. ⭐ It’s no surprise that this year’s main theme was the creator economy’s “coming of age.” While some attendees opted for Cannes Lions over VidCon this year, the event still enjoyed a strong presence from creators, platforms, and brand executives. Beyond the rooftop networking events, platforms like YouTube and Instagram impressed attendees with their offsite activations. YouTube's all-star lounge featured exclusive swag and promoted their Partner Program, while the Instagram Café showcased cutting-edge AI tools and Meta's smart glasses. Although there was a slight dip in brand attendance, several top executives participated in insightful panels. A standout session brought together Kim Larson, YouTube’s Head of Creators, and Ian Trombetta, the NFL’s Head of Social, Influencer, and Content Marketing, alongside creator Adam (Adam W) Waheed. Additionally, Christian L. Tom, the White House’s Director of Digital Strategy, announced during a panel with newsmaker Jessica Yellin, that the White House will host a creator conference on August 14. LinkedIn's creator marketing was another highlight, underscoring the platform's expanding influence in the space. Discussions on AI were also prevalent, emphasizing its role in scaling production and enhancing creativity rather than replacing human talent. It's been an exciting year for creators, and we're looking forward to what’s next! cc: Jessica Tobey, Lenny Shteynberg, Goldie Chan #Vidcon #Vidcon2024 #creatormarketing #influencermarketing

Who knew being a dad would give me an advantage in the marketing/business world? The lessons in empathy, patience, and creativity I’ve learned as a dad have significantly shaped my approach to creating genuine, impactful connections/decisions in business. For more on how fatherhood influences my work, check out the full article on Association of National Advertisers! Link - https://lnkd.in/g59-Tian #influencermarketing #creatormarketing Open Influence #entrepreneurship

This Pride Month and beyond, we challenge you and your organization to do more than post a rainbow logo. We love this article by Thomas L. "Tommy" Johnson III, our partner at Open Influence, in Ad Age that highlights impactful ways brands can support the LGBTQIA+ community year-round: https://lnkd.in/e5JNUUh3 Take some time to: 🔍 Learn more about the history of Pride, and why it’s celebrated. 🤝 Implement inclusive workplace programs that authentically reflect the needs of LGBTQIA+ team members in your organization. 🔁 Celebrate Pride and the LGBTQIA+ community year-round — why limit your efforts to June? 💲 Donate to nonprofit organizations that directly support the LGBTQIA+ community. For some additional inspo, take a look at a few brands below (all included in our SeeMe Beauty Index) that uplift the LGBTQIA+ community and drive meaningful impact year-round — and have been doing so for years. MAC Cosmetics E.L.F. BEAUTY @Garnier

Our team is on the ground at Vidcon. Want to connect? DM us! #Vidcon #Vidcon2024

🎉 Congratulations to Karim De Martino on celebrating 10 years at Open Influence! 🎉 From the early days in our small office on Santa Monica Blvd to where we are now, your dedication and hard work have been instrumental in our growth and success. Here's a throwback to Karim’s first day when Open Influence was a startup with just a handful of team members. Thank you for your incredible contributions over the past decade. We look forward to many more years of success together! #workanniversary #worktenure #agencylife #influencermarketing

Today, we had a wonderful time at the "Perfecting Your Influencer IQ" event by Marketing Brew! We joined influencers, agencies, and brand marketers eager to embrace the full potential of the creator economy. It was fantastic to hear from industry leaders like Arjan Singh, Co-Founder of Jolie, and Hitakshi Shah, Global Influencer Marketing Manager at Duolingo. Next up: VidCon! Will you be there? DM us! cc: Christa Zambardino #marketing #influencermarketing #creatormarketing

Platforms truly shined with their outstanding activations at Cannes Lions International Festival of Creativity. Here’s a closer look at Pinterest's Cannes experience. 📌 Pin this: These platforms play a vital role in today's marketing landscape. They empower creators to connect with audiences authentically, facilitate real-time interactions, and deliver personalized content that enhances the shopping experience. We’re excited to see how these platforms continue to shape the future of marketing. cc: Thomas L. "Tommy" Johnson IIILenny Shteynberg #CannesLions #CannesLions2024 #creators #creatormarketing #influencermarketing #marketing

You asked for it, and here it is! 📢 Our team was on the ground at Cannes Lions, capturing the energy and excitement of the platform activations. Our amazing partners at TikTok crafted an experience full of insights and fun. Plus, Thomas L. "Tommy" Johnson III got the chance to interview TikToker Peachez Imman Cummings! 🎥✨ Check it out! cc: Lenny Shteynberg #Creators #CreatorMarketing #InfluencerMarketing #CannesLions #TikTok #CannesLions2024