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Nicholas Reichenbach, the brain behind Flow Alkaline Spring Water, isn't your typical suit-and-tie CEO. This guy's resume reads like a tech startup fever dream - from slapping the first ringtone on an MP3 phone to birthing Blackberry's app store. In this conversation, Nicholas lays out Flow's journey from idea to market disruptor. He doesn't pull punches about leveraging his family's spring water legacy or how he got celebs genuinely interested without throwing cash around. It's a look behind the curtain at a brand that’s building around purpose and sustainability in a sea of profit-hungry copycats. Here's what we dive into: [02:18] Nicholas's journey and the inception of Flow [04:52] Growing up next to a natural spring and its impact on his career [10:57] Creating the app store for Blackberry and lessons learned [21:00] The birth of Flow and hitting the market at the right time [24:08] Creative strategies for building the Flow brand [27:48] Flow's unique marketing perspective and sustainability focus [30:30] Leveraging celebrity connections to grow the brand Don’t miss the full episode with Nicholas Reichenbach, now available at openfortunemagazine.com.

Have you ever made a connection between your mental health and your dental hygiene? Ben Checketts is on to something with his philosophy of “mental flossing”. At Rhone, they're all about mental fitness. They're not promising to cure depression or anxiety, but they ARE all about helping you build a solid foundation. Just like how daily flossing keeps your pearly whites in tip-top shape, a little daily maintenance goes a long way for your mental well-being. Think of it as your mental health toolkit - breathwork, cold plunges, yoga, heart-to-hearts with a buddy. Find what works for you and make it a non-negotiable part of your routine. Because life will inevitably throw some pretty gnarly curveballs. And when those tough times hit, you'll be grateful for that rock-solid mental foundation you've built. So go on and get your mental floss on. Your future self will thank you. Check out the full episode at openfortunemagazine.com

Some brands seem to think slapping a logo on some overpriced spandex is enough to win over customers. But then there's Rhone. They're not just in it for a fat check. They've got a mission to create activewear with some real substance. For Ben Checketts, Rhone's Creative Director and Co-Founder, making clothes is just the beginning. He and his team are diving headfirst into the heavy stuff - like men's mental health. And they're not just paying lip service. They're making it a core part of their brand’s DNA. By fusing mental and physical fitness, Rhone is giving guys a space to get real, share their stories, and tackle mental well-being in a fresh way. With raw storytelling and carefully crafted experiences, Rhone is taking a stance and not just sitting on the sidelines. They're showing the world that mental gains are every bit as vital as the ones you bust your ass for in the gym. With all these trend-chasing brands today, Rhone is standing out by standing for something that actually matters. Hear more of Ben’s story and the values guiding Rhone on our newest episode, now live at openfortunemagazine.com

From studying the works of Walt Whitman to crunching numbers at ESPN, Ben Checketts’ diverse background in English literature and sports marketing gives him a unique perspective on building brands that stand out. As the Creative Director and Co-Founder of Rhone, he is shaking up the activewear space with his approach and steeping the brand in the cause for Men’s mental health. On this week's How The F**k Did You Get That Job?, Ben takes us on a ride through the creation of Rhone. He shares the lightbulb moment that sparked the idea, the challenges of turning that vision into a reality, and the bold moves that have set Rhone apart in a sea of activewear brands. Here's what we cover: - [05:51] The lightbulb moment behind launching Rhone - [09:33] Turning an idea into a fully realized brand - [12:04] Aligning Rhone with the cause of mental health - [15:39] Making men's mental wellness a core part of the brand - [23:14] Scrappy marketing moves in the early days - [29:56] The decision to expand into women's activewear - [34:28] What's next for Ben and Rhone Dive into the full episode here: openfortunemagazine.com

Too many people underestimate the value of emotional intelligence when it comes to selling your ideas. You can't just barge into a room and start spouting ideas. You gotta read the room, feel the vibe, and find that sweet spot. It's about finesse, adaptability, and knowing when to push and pivot. Shoutout to Timm Baldwin, AVP of Marketing & Brand Strategy at Towson University, for joining us on this week’s podcast. Now live at openfortunemagazine.com

Your idea is not your spouse - it's a Tinder date. You might be thrilled about it, but if it's not working out, you gotta be ready to swipe left. Getting too attached is a recipe for disaster. Start with an idea, but hold it loosely and be open to molding it based on your team's input. Listen to their concerns and perspectives, and be willing to let go of what's not working, even if it was your brainchild. The best ideas are born from collaboration and the willingness to make them stronger together. Want more of Timm Baldwin's advice? Catch the AVP of Marketing and Brand Strategy at Towson University on How The F**k Did You Get That Job, dropping this Wednesday.

Nate Jorgensen learned to survive the toughest challenges in life through freshman football. As a late bloomer, he was constantly getting his ass handed to him. Every day was a battle just to make it through practice without quitting (or dying). But he made it through, and that experience became his touchstone for knowing he could get through rough times. Fast forward to Nate having triplets (yep, you read that right). Suddenly, he's facing midnight feedings, endless diaper changes, and three screaming babies. But whenever things got tough, he'd think back to freshman football. If he could survive that, he could handle anything. The challenges we face early on, the ones that push us to our limits, aren’t just character-building moments. They're training for the big leagues of life. They teach us that we're capable of so much more than we think. Check out this week’s episode of How the F**k Did You Get That Job with Nate Jorgensen, Sr. Director of Marketing at Miami University, now live at openfortunemagazine.com

If you want to stand out in the academic world, take a risk. Playing it safe might keep you employed, but it won't get you noticed. If you want to land that dream job, you've got to be willing to step outside your comfort zone and try something new. Sure, you might make a few mistakes along the way. But that's just part of the game. The key is to own your screw-ups, learn from them, and keep pushing forward. Because in a field where everyone's following the rules, a little boldness can go a long way. Embrace the risks, learn from the failures, and trust that your guts will take you where you want to go.

Here's a little secret about marketing that'll make you feel a lot better: Everyone's scared sh*tless. All the time. Just ask Nate Jorgensen, Sr. Director of Marketing at Miami University. He's been doing this for YEARS, and he's not afraid to admit it - the fear never goes away. You're always one typo away from a PR nightmare, one slip-up from a social media disaster. But here's the thing: that fear? It's not just you. It's the CMOs, the VPs, the big shots with fancy titles. They're all playing the same guessing game, hoping they don't mess it up too badly. So if you're feeling the heat, remember: you're not alone. Embrace the fear, use it to keep you sharp, and trust that you've got what it takes to handle whatever comes your way. To hear more from Nate, catch him on the latest How The F**k Did You Get That Job episode, coming this Wednesday.

When it comes to marketing, not all shows are created equal. Take the Super Bowl, for example. It's the mecca of mass marketing, the world’s widest funnel. But for AMC, that's not always the winning play. Sure, it works like a charm for a show like The Walking Dead. But what about the more niche stuff like Interview with the Vampire, Parrish, Mayfair Witches. These shows are all about catering to a specific genre-loving crowd. Trying to market them to the masses with a Super Bowl-sized funnel? That’s a quick way to blow through an entire marketing budget. Heidi Meyers knows that when it comes to these shows, it's all about starting with a targeted approach and building from there. No need to go big or go home - just go where your audience is. Want to hear more of Heidi’s marketing wisdom? Tune in to the latest episode of How The F**k Did You Get That Job.