OpenFortune 🥠’s Post

When it comes to marketing, not all shows are created equal. Take the Super Bowl, for example. It's the mecca of mass marketing, the world’s widest funnel. But for AMC, that's not always the winning play. Sure, it works like a charm for a show like The Walking Dead. But what about the more niche stuff like Interview with the Vampire, Parrish, Mayfair Witches. These shows are all about catering to a specific genre-loving crowd. Trying to market them to the masses with a Super Bowl-sized funnel? That’s a quick way to blow through an entire marketing budget. Heidi Meyers knows that when it comes to these shows, it's all about starting with a targeted approach and building from there. No need to go big or go home - just go where your audience is. Want to hear more of Heidi’s marketing wisdom? Tune in to the latest episode of How The F**k Did You Get That Job.

The Super Bowl is the mecca of mass marketing, the world’s widest funnel. But for AMC, that's not always the winning play. Sure, it works like a charm for a show like The Walking Dead. But what about the more niche stuff like Interview with the Vampire, Parrish, Mayfair Witches. These shows are all about catering to a specific genre-loving crowd. Trying to market them to the masses with a Super Bowl-sized funnel? That’s a quick way to blow through an entire marketing budget. Heidi knows that when it comes to these shows, it's all about starting with a targeted approach and building from there. No need to go big or go home - just go where your audience is. Want to hear more of Heidi Meyer’s marketing wisdom? Tune in to the latest episode of How The F**k Did You Get That Job, now live.

What are my marketing predictions for the rest of 2024? 🔮 I would say it'll be... ⤵️ 💫 FOMO marketing We have all seen the craziness of purchasing an item just because of a marketing campaign, for example, the Stanley's chaos. It took one video across the socials that made us all want to get our hands on one of them. For context, this type of marketing is called FOMO (fear of missing out) 💫 Honest Campaigns This year more than ever, blunt and honest campaigns are flourishing. We've got campaigns like Ordinary creating campaigns that grab your attention from their first sentence, not because of their catchy words but just because they are honest and real with their audience. What are your marketing predictions? Let me know in the comments ✨ #plmlinkedinchallenge #marketingpredictions

Marketing in everyday life plays a significant role in shaping our decisions and perceptions. From choosing products at the supermarket to selecting a place for lunch, we are constantly exposed to marketing strategies. Advertising, product packaging, customer service - all these are marketing components that influence our choices. Even on social media, we encounter influential marketing through ads and recommendations. Thus, marketing impacts our daily choices and perceptions of the world around us. #marketing #everydaylife #marketinginfluence

Now that's reactive marketing ✨️ Last night as my mum and I waited in the queue to meet The Hives (Yes, we were fangirling the whole time), someone from The Shipping Forecast brought this sign out. With everyone already in a great mood, it's no wonder that this bit of quick thinking got everyone in the queue to get their cards out and have a nice cold drink while they waited 🍻 Being reactive to what's happening around you/in your sector is key in marketing to show your audience that you're on the pulse and always thinking ahead! #marketing #reactivemarketing

🔥𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮 𝘄𝗮𝘀𝘁𝗲 𝗼𝗳 𝗺𝗼𝗻𝗲𝘆 Ever wondered about the 𝘁𝗿𝘂𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴? It's not just about flashy billboards or newspaper ads – it's about shaping 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲. Let's dive into the concept of the "𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗠𝗲𝗱𝗶𝗮 𝗪𝗮𝘀𝘁𝗲." When companies invest heavily in marketing, it may seem 𝗹𝗶𝗸𝗲 𝗮 𝘄𝗮𝘀𝘁𝗲 𝗼𝗳 𝗺𝗼𝗻𝗲𝘆. But think about it: seeing a prominent billboard or a full-page ad can leave a lasting impression. It signals that the company behind it is substantial and serious about its brand. 𝗙𝗼𝗿 𝗘𝘅𝗮𝗺𝗽𝗹𝗲 - Consider a big billboard for a new phone brand. Even if the company isn't well-known, seeing such a huge ad might make people think it's successful and trustworthy. But if there were 𝗻𝗼 𝗮𝗱𝘀, 𝗽𝗲𝗼𝗽𝗹𝗲 𝗺𝗶𝗴𝗵𝘁 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 if the company is doing well. 𝗜𝗻 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁, some products had a bad reputation. But with clever advertising, companies changed how people saw them. They gained respect in the market.  𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗱𝗶𝗿𝗲𝗰𝘁 𝘀𝗮𝗹𝗲𝘀 – it's about influencing perceptions, building trust, and ultimately driving success. 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗺𝗲𝗱𝗶𝗮 𝘄𝗮𝘀𝘁𝗲 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗼𝗻 𝘁𝗵𝗶𝘀? Let's discuss this in the comments below! 𝗗𝗿𝗼𝗽 𝗮 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 (𝗛𝗲𝗹𝗽 𝗺𝗲) 𝗯𝗲𝗹𝗼𝘄 𝗶𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝘂𝗽𝗱𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗮𝗰𝘁𝗶𝗰𝘀!  you’ll see me in your dms 😁 Follow for more 😊 #MarketingInsights #BrandPerception #PowerOfMediaWaste

Experiment with your creative ability to grow your D2C brand. If there’s high competition in your industry, you need unique marketing campaigns that does the talk for your brand. You miss out on massive benefits if you don’t run creative marketing campaigns. Be the standout ❖ Create unique product bundles ❖ Create a social media narrative for the campaign ❖ Reach out to journalist with cool stories. That’s how you make waves in a competitive market. Focusing only on the logical side and fighting for the same pie as everyone else is a losing game.

Step forward and go beyond word-of-mouth marketing! Does this sound like you? We’ve got a new blog post for you! (Link in comments) You’ve been busy with clients that came through word of mouth and wondering whether you can continue growing this way… the thought of marketing makes you roll your eyes and think… again another one telling me to be consistent in social media … but no, it’s not that kind of post. It’s about taking control of your business direction and ultimately how to make a bigger impact! #Marketingstrategy #businessgrowth #branding 

You don't have to niche down to an industry. Figuring out which industry to niche to can make you really stuck. And stall your marketing. If you can't get clarity on your niche, your marketing efforts are jeopardised. The good news is that there's a different way to do it: You can niche by the universal problem you help people solve. ————————— I help consultants build a Peaceful Pipeline. Follow me for ideas on how to attract your ideal clients online (even if you don't have a huge audience or a big personality).

Theres four stages of the marketing funnel See, Think, Do, Care Most small business owners want to jump straight into ‘selling’ particularly when using social media marketing. ‘If it’s not generating leads, it’s not working’ And more often than not they are using organic social only rather than a marketing mix of organic and paid to drive traffic. Then when there is traffic, what happens when they reach the landing page? Does that page help to nudge, nurture and ultimately convert? It’s a marketing process. Taking potential customers through the process, nudging, nurturing, building confidence in your brand. Until they are ready to buy Which may be now, it may be in a month, it may be in six months or longer. The process matters.