OkCupid

For the past two decades, we have matched daters on what matters to them through our matching questions, which have been answered 10 billion times. During that time, there’s been tens of billions of Likes sent, billions of Matches made, tens of billions of Messages exchanged, and hundreds of millions of photos sent. And from our #BlackLivesMatter profile badge to our I’m Pro Choice profile badge, there have been more than 6 and ½ million badges added to daters profiles over the past few years, signaling to other users what’s important to them. Read our 2024 dating predictions below:

We know that Gen Z is the side hustle generation, so we wanted to see how singles felt. Daters with side hustles on OkCupid get 22% more Likes and 42% more Matches. They also have 20% more Conversations. Have a side hustle? Talk about it on your dating profile. #SideHustle

OkCupid has tapped #ChatGPT again — this time to write new matching questions (that were already answered more than 100 thousand times at launch) and share date ideas to help singles navigate dating this summer. Read the blog post here: https://lnkd.in/e2ss8XMH ✍ Gigi Fong at HYPEBEAST

Photoroom is our new summer crush 🔥 Thank you Gigi Fong and HYPEBEAST for covering the Ex-Terminator 🚫

Did you know 80% of OkCupid singles would rather move back in with their parents instead of live with their ex? To help folks in the midst of such major changes, OkCupid has partnered with Opendoor to better understand post-breakup behaviors — especially when it comes to moving and home selling.

OkCupid is proud to be featured on a billboard on Broadway in #NYC, standing with #DontBanEquality to call on the business community to protect abortion and reproductive healthcare access. We believe that workers' decisions regarding reproductive health should be protected and care accessible. Check out the ad and visit https://lnkd.in/d3CuPcyX to learn more about the campaign.

Loved working with Opendoor after finding out that 8 in 10 daters on OkCupid find selling a place after a breakup more stressful than a cancelled flight. Gennifer Delman Scarlett Winningham Tirza DiOro Molina

It’s OK to celebrate a breakup. Move out and move on with ease with OkCupid and Opendoor. #NationalBreakupDay

What Consumers are Craving This Year: Personalization + Intentional Connection 🧡 This week, Erica and Cassie chat with Michael Kaye, Director of Brand and Communications at Match's ARCHER and OkCupid. In this episode, Michael outlines how each brand is breathing new life into the online dating space and standing out to younger Millennial and Gen Z daters by staying timely and culturally relevant. We also talk through the fact that today’s consumers are CRAVING personalization and real life connection with the brands they know and love (yes, including and especially dating apps!), and Michael shares 5 strategy essentials to keep in mind during your brand's first 100 days - a callback to his experience launching ARCHER. Grab your favorite drink and listen in to this Marketing Happy Hour conversation! 🎧 Listen on Spotify: https://lnkd.in/g3zdkdMj Listen on Apple Podcasts: https://lnkd.in/gBzdnxhE #MarketingHappyHour #marketingpodcast #newpodcast #businesspodcast #consumerbehavior #consumerinsights #personalization #intentionality #marketingtips

Current crush: Leah Stodart and Tabitha Britt at Mashable 💕