We asked OAAA members and friends who attended this year's Cannes Lions International Festival of Creativity to share the latest trends and their impact on OOH. Check out our full roundup of top takeaways from industry luminaries from this year's festival that explores the impact of Cannes' hot topics on the OOH industry and advertising at large. https://lnkd.in/gPhekgWf
OAAA
Advertising Services
Washington, DC 14,282 followers
The mission of the OAAA is to promote, protect, and advance the out of home advertising industry.
About us
OAAA is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 800 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers, which comprise over 90 percent of the industry. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City.
- Website
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http://www.oaaa.org/
External link for OAAA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Founded
- 1891
- Specialties
- Advertising, Outdoor Advertising, Billboards, Out of Home Advertising, OOH, Association, and DOOH
Locations
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Primary
1850 M St. NW
Suite 1040
Washington, DC 20036, US
Employees at OAAA
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Anna Bager
President & CEO, OAAA | Driving Innovation in OOH Advertising | Out of Home Tech Advocate & Integration Expert | Board Member & Industry Leader
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Stephen Freitas
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John Ellery
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Grace Dolan
CMO | SVP | Brand Leader | Growth Marketer | Digital Transformation | Business Turnaround | Tech & Telco | CPG | Durables
Updates
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OAAA reposted this
DIVE's CEO & Co-Founder, Deborah Hall is featured in OAAA's roundup of top takeaways from this year's Cannes Lions International Festival of Creativity. Deb highlighted "the ongoing, exponential growth of creator-led campaigns across platforms" as a key takeaway. She also shared a salient learning that "regardless of the mobile or social platform, creators who have built organic and authentic relationships with their followers are leading the way when it comes to culture, trends, and commerce." Feeling inspired after Cannes, DIVE looks forward to continue innovating by bringing creators from mobile & on-platform to the physical world, and driving new discovery for brands. 🚀 ✨ #DIVEBillboards #OAAA #CannesLions #Cannes2024 #OOH #DOOH #digitalmarketing #media #advertising #creatoreconomy #creators #social #entertainment #mobile #digital https://lnkd.in/gPhekgWf
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"What intrigues me the most right now is the amazing talent that I am seeing coming into the OOH industry. Whether it be through our industry associations both locally and nationally, programmatic and digital partners, the audience measurement community or the creative think tanks, all are doing amazing work, and changing the way the industry is perceived, regulated and consumed. I believe our future is very bright and in good hands!" This month our Across The Desk series, in partnership with The Drum, features Pudge Roberts, President of Coastal Outdoor Advertising, where he shares his message for brands that haven’t bought OOH before, what he thinks the next big thing is for OOH, and why OOH advertising is so important for brands to effectively engage in local communities.
Across The Desk with Coastal Outdoor's Pudge Roberts - OAAA
https://oaaa.org
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OAAA is proud to partner with The Ad Council and National Highway Traffic Safety Administration NHTSA to launch The Heatstroke Prevention PSA Campaign. This campaign reminds families of the dangers associated with a child being alone in a car as parked cars get hot, fast, and can be deadly. A child that has been forgotten or left behind in or gained access to a parked car can be at risk of heatstroke within minutes. Help spread this important message this summer season by downloading and sharing the creative assets. Let's harness the influence and power of #OOH to inform and educate. https://lnkd.in/eN7AEvs5
Heatstroke Prevention - OAAA
https://oaaa.org
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The Foundation for Out of Home Advertising Research and Education (FOARE) has announced the recipients of the 2024-2025 Reagan Family Scholarship. Congratulations to Benjamin Khoh, who is seeking an M.S. in Community and Regional Planning at The University of Texas at Austin, and Tayler Nikole Allen, who is seeking a Masters of City and Metropolitan Planning (MCMP) at the University of Utah.
FOARE 2024-2025 Reagan Family Scholarship Recipients Announced
https://oaaa.org
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OAAA reposted this
President & CEO, OAAA | Driving Innovation in OOH Advertising | Out of Home Tech Advocate & Integration Expert | Board Member & Industry Leader
Our Thursday Night VIP Dinner Club was the perfect way to end a great week at #CannesLions2024! It was fantastic to see so many OAAA members and friends of OOH come together to network and celebrate creativity and innovation. Big thanks to ADWEEK & MediaVillage.org for their partnership on this year’s event. We honored the 2024 Outdoor Awards Jury, which our very own Julie Thompson served on, recognizing their pivotal role in pushing the boundaries of our medium. Cannes never fails to inspire and remind us of the transformative power of our industry. Read more in ADWEEK https://lnkd.in/eitasmMN
2024 Cannes Dinner Club Honors Outdoor Jury
adweek.com
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OAAA reposted this
If ever there was a person synonymous with kindness... Dolly sharing the simplest message with New Yorkers. Now taking center stage at 50th & 3rd in Manhattan. Big thanks to Branded Cities and The Foundation for a Better Life. #ooh #largeformatprinting #passiton #spectacular #oohmedia #billboardadvertising #bigapple #values #midtownmanhattan #outofhome #dollyparton #circleofexcellence #findthegood #oohmarketing
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📅 Mark your calendars and reserve your spot for our upcoming webinar on July 17th at 2 PM ET. Get an in-depth look at the newly released GroupM 2024 Midyear Advertising Forecast from GroupM’s Group President, Business Intelligence, Kate Scott-Dawkins, and OAAA’s SVP, Marketing & Analytics, Steve Nicklin. Explore how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. Register now: https://lnkd.in/eJYUtmfV
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OAAA & Julie Thompson's Thursday Night VIP Dinner Club at Cannes Lions International Festival of Creativity honored the 2024 Outdoor Jury, celebrating their incredible contributions to creativity and innovation in out of home. From the lively conversations to the delicious food and Tequila Komos, and most importantly the company - the gathering of chief executives, creators, and creatives from across the industry - it was a night to remember! Thank you to our co-hosts ADWEEK & MediaVillage.org who helped make this year's event possible! 🎉🙌 #CannesLions2024 Read more about this inspiring evening in ADWEEK:
2024 Cannes Dinner Club Honors Outdoor Jury
adweek.com
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EMARKETER just released the 2024 Out-of-Home Forecast and Trends Report, highlighting that OOH’s resilience comes down to better data, more digital displays, increasing amounts of programmatic buying, and the fact that it has a constant audience. OAAA's SVP, Marketing & Analytics, Steve Nicklin, contributed to the report, sharing OAAA's proprietary research and insights.
Out-of-Home Forecast and Trends 2024
emarketer.com