Advertisers ✨, catch up on what’s reshaping the industry with Nielsen’s Conversations from Cannes 🎙️. We sat down with leaders across the sports world, media industry and advertising community, to bring you the key themes that emerged from Cannes Lions 2024. Watch now http://nlsn.co/60429IJhY !
Nielsen
Software Development
New York, NY 1,119,376 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
-
http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
-
Women's sports are on the rise! 🏀✨ Advertisers, catch our on-demand webinar to learn the importance of investing in women's sports and how to track sponsorship success. Tune in here! http://nlsn.co/6045iI2Rh
-
📺 Media buyers, did you know millennials with kids, stream CTV content for hours? Understand how you can reach cross-generational viewers and tailor your ad strategy today: http://nlsn.co/6049d9Vob
A look at how CTV reach and viewership trends shift across generations
nielsen.com
-
The NBA Finals on ABC captured the top five broadcast telecasts and drove a 26% increase in sports viewership on broadcast. 📺 Get the story behind the numbers in our latest edition of The Gauge™ http://nlsn.co/6042ia82j
Time Spent Streaming Surges to Over 40% in June, the Highest Share of TV Usage in the History of Nielsen’s The Gauge™ | Nielsen
nielsen.com
-
NEW: Over 25 million viewers 👤 tuned in for the final night of the 2024 Republican National Convention. The event was broadcasted live and carried on 14 television networks. Read more about the viewership http://nlsn.co/6045iaBuL
Over 25 Million Viewers Tune In For Final Night of 2024 Republican National Convention | Nielsen
nielsen.com
-
🚀 Boost your political campaign's reach with Local TV! 📺 Nielsen discovered that adding local streaming to an ad schedule increased GRPs by 20% for key demo ages 25-54. See how these key findings can improve your advertising strategy. https://bit.ly/3Lqt0yc
Adding incremental reach with Local Streaming
nielsen.com
-
🏆 Unlock the secret to maximizing sponsorship ROI with Nielsen Sports' ROSI framework! Dive into our comprehensive metrics and discover how to optimize your brand's partnership value. Contact us to learn more! http://nlsn.co/6040jplAA
Contact Us - Nielsen Sports
https://nielsensports.com
-
The "Cowboy Carter Effect" 🤠 is real! Our interview with Charlene Polite Corley, VP of Diverse Insights & Partnerships at Nielsen, revealed that there has been a 40% 📈 rise in Black 18-34 year olds tuning into country music. Dive into the article for all the details http://nlsn.co/6046ioyqu !
-
Nielsen reposted this
🚀 Big News! 🚀 Nielsen audience segments are now available on LiveRamp! Easily access global data through the LiveRamp Data Marketplace and unlock over 5,000 Nielsen audience segments, including demographics, vertical-specific insights, shopping behaviors, and more! DM me to learn more or check out our segments here: https://bit.ly/4bPdExH
-
Nielsen reposted this
WHOA. The WNBA (Women's National Basketball Association) just inked a MASSIVE media rights deal and The Walt Disney Company's CEO invested in Angel City Football Club. These are making impact for women's sports! I could see more headlines like this coming down the pipeline after hearing that with all this, the global women's sports industry is set to break $1 billion! I'll be on the watch for more headlines, especially with Nielsen monitoring the meteoric rise of the women's sports industry. I know I'll be at a Dallas Trinity FC game soon so let me hear what team you're looking forward to seeing soon!
What’s next for women’s sports: Fueling growth by proving value
nielsen.com