Women’s sports are changing the game and audiences are tuning in globally! Media buyers, hear from our Chief Product officer, Deirdre Thomas as she discusses the future of live sports and how media buyers can embrace the role of women athletes in shaping this dynamic industry. http://nlsn.co/60429IJhY
Nielsen
Software Development
New York, NY 1,124,579 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Our Top Ten Streaming List is live 🎬! Your Honor and Dexter both topped the streaming charts with 1.6 billion and 1.5 billion viewing minutes, respectively, across Netflix and Paramount+ during one of the most competitive weeks ever in the streaming rankings, as seven streaming titles hit 1B+ viewing minutes—a feat that has only happened once before. View the full list ➡️ https://lnkd.in/eKBhugXk
TOP 10
nielsen.com
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Advertisers, are you creating connections with fans through sports sponsorships? 🏅 Our 2024 Paris Olympics Insights Hub provides insightful data on the brand impact of sports sponsorship- explore now. http://nlsn.co/60499fjZX
Paris 2024 Olympic Games Insights Hub
nielsen.com
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Are your marketing efforts geared for Olympic gold? 🥇 Nielsen reveals how top brands leverage long-term sports partnerships to boost brand awareness and drive sales. Learn how Visa, Airbnb, and Coca-Cola are making the most of their associations. Read the full article to unlock winning strategies: https://bit.ly/3WlmEFl 📈
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🌍 Expand your brand's global reach and impact with Nielsen's ROSI framework. From fan demographics to brand health metrics, uncover invaluable insights to drive success across markets and platforms. Contact us to learn more! http://nlsn.co/6045jplfZ
Contact Us - Nielsen Sports
https://nielsensports.com
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Nielsen reposted this
Today, Gracenote launched Contextual Video Data to optimize ad targeting on connected TV. A big shout out to all our partners for supporting our announcement. We're thrilled to be working with these CTV ad selling + buying innovators and look forward to our collaboration having positive impact on the ecosystem: PEER39, Magnite, Cineverse, DIRECTV, Philo, Tastemade, Xumo, Cannella Media DTC, Ocean Media Read our press release at https://lnkd.in/g66MgJXv
Gracenote teams with major connected TV (CTV) players to optimize contextual ad targeting
https://gracenote.com
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Transform your political campaign strategy! Nielsen's case study reveals that 1 in 3 potential voters watch Local News through streaming only. Leverage these insights to optimize your media mix and reach more voters. Learn more: https://bit.ly/3Lqt0yc 📊📈
Adding incremental reach with Local Streaming
nielsen.com
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The Olympics are almost here! 🏅 Top brands like Visa, Samsung, and Coca-Cola have mastered long-term brand building through sponsorships. Discover how these partnerships boost brand awareness and drive consumer engagement! Check out Nielsen’s latest article here: https://bit.ly/3WlmEFl
Top brands are like Olympic athletes
nielsen.com
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Let the games begin! 🏅 As we gear up for the 2024 Paris Olympics we interviewed some industry leaders about what they're most excited to see. Want more fan insights? Check out our 2024 Olympics Fan Insights Hub: https://bit.ly/3LCzOsp
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🔍 Luxottica needed a way to measure the success of their total campaign footprint, heavily focused on OOH advertising. Nielsen’s Brand Impact did just that. By measuring the effectiveness of their campaigns, including OOH, Nielsen revealed what resonated most with clients across cities and how to best allocate ads to maximize performance. Advertisers, learn how our solutions can do the same for you. Read the full case study now! 📈🕶️ https://bit.ly/3zYZAEY
Analyzing Out of Home Impact
nielsen.com