📘 "Neuroeconomics Second Edition" provides a deep dive into the brain's Value Signals (VS) and their impact on decision-making. Dr. Karl Friston highlights the role of goals, values, and motivations in driving consumer choices. By understanding these deep universal motivations, marketers can create more compelling strategies. Learn how this knowledge can transform your approach to segmentation and targeting in the latest #InTermsOfROI https://lnkd.in/eHDiVGu9
MediaVillage.org
Advertising Services
New York, NY 2,888 followers
MediaVillage is the leading knowledge and content platform for all things media, advertising and entertainment.
About us
MediaVillage is the media and advertising community’s leading site for search, original journalism, thought-leadership and native content serving the media, advertising, marketing and entertainment communities. The platform hosts an archive of more than 8,000 commentaries on a wide-range of relevant industry topics and serve as the publishing home of more than 60 industry leaders and popular journalists MediaVillage content channels include The Myers Report, AdvancingDiversity, The Knowledge Exchange, Legends & Leadership and Multicultural Insites. Follow us on Twitter: www.twitter.com/mediavillageorg Connect with us on Facebook: www.facebook.com/mediavillageorg
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http://www.mediavillage.org
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Updates
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As bankruptcies rise in sectors like healthcare, finance, and technology, creditors face increasing challenges. In the latest "Credit Where Due" episode, Robin Szabo and Sandi Henderson of Szabo Associates, Inc. offer critical strategies to mitigate potential damages. They discuss the importance of monitoring customer payment habits, setting credit limits, and proactive measures in bankruptcy cases. Gain valuable insights on managing credit risk and navigating bankruptcy situations from industry experts. https://lnkd.in/enmWnCZC
Bankruptcy Filings Continue to Rise. Leverage These Strategies to Minimize Exposure and Maximize Recoveries (VIDEO)
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"Let's shift our focus from the "premium" fixation and embrace the idea of 'priority' content. It fits the changing media landscape and the diverse tastes of today's content consumers." MiQ's Oscar Rondon shares his insights. #ThoughtLeaders https://lnkd.in/eXUmrJUM
Rethinking Premium: The Era of Priority Content
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At the 2024 Media Financial Management Association Annual Conference, artificial intelligence emerged as a central theme, with 25% of presentations addressing AI's impact on the industry. A highlight was Genpact's session on AI in financial planning and analysis, led by Manohar Ashwath. In an insightful discussion with MFM President Joseph Annotti, Ashwath emphasized the critical role of data in leveraging AI for real-time insights and actionable strategies. Discover how AI is transforming media finance teams by enhancing productivity and reducing costs. https://lnkd.in/eBMbEva4
Annual Conference Post-Session Interview: Genpact's Advice on How Media FP&A Teams Can Leverage AI (VIDEO)
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In 2019, WFA and the Association of National Advertisers announced a groundbreaking blueprint for cross-media audience measurement, incorporating Artie Bulgrin’s calibration panel method from Project Blueprint. This technique ensures accurate data fusion by controlling various demographic and media variables. Bill Harvey shares his insights on how this approach is shaping modern media metrics in the latest #InTermsOfROI https://lnkd.in/eEQCKkmT
What Would Be the Optimal Calibration Panel?
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The Freelance Isn’t Free Act, effective from August 28, 2024, ensures written contracts, timely payments, and protections against retaliation. This legislation is pivotal in fostering fair and transparent freelance engagements. For companies, understanding this act is crucial for compliant and beneficial freelance collaborations. #FreelanceIsntFree https://lnkd.in/ejhnVwBN
How the Freelance Isn’t Free Act is Reshaping Freelancer Rights in New York
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"Live" from the Cannes Lions International Festival of Creativity in June, the latest Legends & Leadership with Jack Myers welcomes Katy Loria, U.S. Chief Revenue Officer of FreeWheel, a Comcast Company, for an in-depth discussion on the return of live events, the importance of membership and the future of advertising. Tune in below! https://lnkd.in/esh7D2nC
Live from the FreeWheel Beach in Cannes: Katy Loria on Transformative Leadership and the Future of Advertising (VIDEO)
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FAST (free, ad-supported streaming television) was a hot topic at the 2024 MFM Annual Conference! Experts from Warner Bros. Discovery, Nexstar Media Group, Inc., and SymphonyAI discussed the benefits and challenges of FAST. Despite obstacles like data access and ROI metrics, the promise of FAST remains strong. Learn more below! Featuring: Michael Van Horn, Nexstar Media Group, Inc.; Shane Johnson, Warner Bros. Discovery; Lenora Hendley, SymphonyAI https://lnkd.in/eaHs8Ehq
Annual Conference Post-Session Interview: FAST Predictions and Lessons Learned (VIDEO)
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With a projected 9% increase in undergraduate enrollment by 2031, connecting with prospective students requires more than traditional outreach. Optimum Media offers solutions like their AdMessenger mobile platform and strategic TV advertising to help colleges engage effectively. Jenna Walker, Optimum Media Sr Marketing Specialist, shares her insights. https://lnkd.in/e_fH9BZB
Take Your Advertising to the Next Degree with Optimum Media
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Jack Myers is joined by Melanie Hamilton, Senior VP of Enterprise Sales at Comcast Advertising, from the FreeWheel Beach during the Cannes Lions International Festival of Creativity. Melanie delves into the game-changing impact of addressable advertising, reaching 64 million households with a 95% match rate. Learn how this precision tool is reshaping media strategies and merging digital accuracy with linear TV's reach. Watch below! https://lnkd.in/eSzV8kW6
Live from the FreeWheel Beach in Cannes: Melanie Hamilton on the 'Crown Jewel' of Video Advertising (VIDEO)
mediavillage.com