Med Ad News

Meet Gabi Crowley, Associate Social Media Director, CG Life , a marketing agency that specializes in the life sciences. Gabi is a self-proclaimed Midwest girl at heart, currently calling Los Angeles home because…the sunshine! When not scrolling social media for work, she enjoys being outdoors, most likely at the beach or rollerblading on an ocean path. A favorite icebreaker when she meets new people is "what's your favorite chip?". She enthusiastically volunteered to have this fun Ai-Generated image, we refer to us a 'mashup,' shared on social media in support of the non-profit Medical Advertising Hall of Fame's DEI social talent acquisition initiative to encourage diverse voices joining the work we do in the healthcare agency field. If you are looking for a new career or a reboot in a new industry, check out www.morethanyourresume.org. MAHF member agencies are reviewing resumes that align with their hiring needs. You can also opt-in to have your own mashup created! #MAHF #DE&IEmployers #CelebrateDiversity #workinhealthcaremarketing #digitalma

Meet Mia Campbell, Project Management Group Supervisor at Relevate Health. Mia raised her hand to participate in the non-profit Medical Advertising Hall of Fame's DEI social initiative to raise awareness that diverse voices are welcome in medical advertising and healthcare communications. MAHF member agencies believe that you are more than your resume and want to get to know what makes you, YOU! Mia's cool AI-powered image is an example of what we fondly call a 'mashup', depicting what makes her, HER in and outside of work. Her 13-year career in medical advertising started with earning an undergraduate degree in Public Relations from Grambling State University and her Master of Arts in Public Relations from George Washington University. Mia has successfully contributed her communication, organizational, and leadership skills at Relevate Health for the past 6 years. When not at work, she enjoys traveling, time with loved ones, eating tacos, attending live music events and watching basketball (Go Golden State!) and football (Go Ravens!). Ready to change industries or explore roles in a Healthcare Marketing Agency? Learn more at www.morethanyourresume.org If interested in receiving your own AI-generated 'mashup', follow the prompts when you visit the website. We will send your 'AI-Generated 'mashup' to stand out on social to recruiters. Our participating agencies will also take a look at your information and reach out if there are opportunities that may be a fit. #MAHF #RelevateHealth #jobsinhealthcaremarketing #diversitymatters #meaningfulwork #medicaladvertisinghalloffame

🧠 A panel of 70+ leaders were asked about the usage of Gen AI in the planning process. ❎ Surprisingly, less than half are currently leveraging or intending to leverage generative AI for brand planning in 2024. 🔎 But why? Why aren’t senior teams embracing it more when it can do so much for them and their brands? Sean Rapson of EVERSANA CONSULTING and John Kenny, PhD of EVERSANA INTOUCH explain in "Bringing generative AI to the brand planning process: what marketers need to know". https://lnkd.in/ejnZCEvB #generativeAI #artificialintelligence #healthcaremarketing #pharma #brandmarketing #MedAdNews #brandplanning #strategy

🦁 "This year, I had the privilege of serving on the Cannes Lions Health 2024 Pharma Jury. As jurors, we prided ourselves on being the champions of creativity, seeking to award not only beautiful work, but work that pushes boundaries and propels our industry forward." 🚀 "Over two days of vigorous and inspiring deliberation, we formed lasting friendships and identified the following notable themes." Susan Perlbachs of EVERSANA INTOUCH shares her experience in the jury room at this year's Cannes Lions International Festival of Creativity. https://lnkd.in/e7BDtSYw #CannesLions2024 #healthcaremarketing #healthcareadvertising #pharma #innovation #pharmamarketing #diversityandinclusion

Biopharmaceutical manufacturers commercializing products in the United States rely on #marketing and #communications agency partners to inform the marketplace — patients, prescribers, payers, and everyone else who makes decisions about health care — on their product’s benefits and value. The agency partners they choose to work with can make or break a product’s success, but selecting the right collaborator isn’t always easy. Molly Brown of Omnicom Health Group and Megan Hall of Entrée Health explain in "Pitch perfect: RFP responses that don’t fall flat". https://lnkd.in/gBM2sS9h #healthcaremarketing #healthcareadvertising #pharmaadvertising #MedAdNews

To successfully launch rare disease drugs, with their small patient populations and high costs, pharma manufacturers need to get payers involved in discussions as soon as possible to ensure patient access. Curtis W., Kimberly Irish, PhD, and Zachary Guarino of Peregrine Market Access; Andrew Bast of Greater Than One; and Elizabeth Cobb of Mosaic Group | An IPG Health Company share their insights with Christiane Truelove in "Paying mind to the payers" in the latest issue of Med Ad News. https://lnkd.in/eR3DxF3S #healthcaremarketing #pharmamarketing #payers #marketresearch #artificialintelligence #raredisease #patientaccess #marketstrategy #MedAdNews

"Accelerated approval allows the FDA to rely on surrogate or intermediate clinical endpoints to approve therapies in a shorter time frame than would be possible with traditional endpoints, but it has come under scrutiny by some policymakers and researchers in recent years." Rachel Dolan of PhRMA and Tiernan Meyer of Avalere explain in their article featured in the latest issue of Med Ad News. https://lnkd.in/eGE2cjP2 #FDA #payers #acceleratedapproval #patientaccess #regulatorypathway

As the fate of TikTok remains uncertain, it's a crucial time for brands to rethink their content and channel strategies. Discover how this could impact #PharmaAdvertising and the steps you can take to stay ahead. Explore the insights from Ashley Haden, Media Director, Paid Social at EVERSANA INTOUCH, in Med Ad News. https://ow.ly/raJE50Sh9yS #PharmaMarketing #TikTokBan #DigitalStrategy

The most popular #socialmedia platform at the moment is #TikTok, but as the current administration cracks down on monopolies, anticompetitive practices, as well as #media companies under foreign ownership, the future of TikTok hangs in the balance. Ashley Haden of EVERSANA INTOUCH explains what a potential TikTok ban could mean to pharma advertisers. https://lnkd.in/eQ9cXxNT #healthcaremarketing #pharmamarketing

In 2024, the pharmaceutical industry finds itself confronting high complexity and competition — embracing innovative strategies to navigate these challenges is paramount to ensuring commercial success. Ryan Quigley of Inizio explains in "Navigating the opportunities and challenges in the pharmaceutical landscape of 2024". https://lnkd.in/eVJXG_Tr #artificialintelligence #healthoutcomes #marketaccess #omnichannel #patientengagement #pharmatrends #productlaunches #realworldevidence #MedAdNews