Is your brand still focused on only targeting a luxury consumer? If so, you may want to consider the impact on the younger generations. Listen to our podcast episode where we dive deeper into this topic 👉https://hubs.la/Q02xDpNS0
MakerSights
Software Development
San Francisco, California 3,434 followers
The leading Voice of Consumer platform purpose-built for consumer insights and testing apparel, footwear, and more.
About us
Retail brands have had a supply-driven mindset for far too long. The result: garment production has more than doubled in the last decade while the fashion market value has increased by less than 17%. This reliance on increasingly inefficient inventory volumes to drive profits has led to eroding margins while also putting brands at odds with changing consumer expectations regarding sustainable practices. There is a better way. It starts with creating products that people love. By reducing the waste generated by overproduction, brands unlock profit growth that’s decoupled from costly growth in inventory levels. It is time for brands to shift to a demand-driven mindset with the customer at the heart of every decision. MakerSights is the leading Voice of Consumer platform purpose-built for consumer insights and testing apparel, footwear, accessories, and more. Throughout the value chain – from driving category strategies to increasing SKU productivity and identifying new category investment opportunities – MakerSights empowers brands to make consumer data-informed decisions that improve margins, increase profitability, and reduce waste – wasted time, money, and valuable natural resources. The world’s most iconic brands, including New Balance, Champion, and Madewell, trust MakerSights to enable product creation, merchandising, and consumer insights teams to understand target consumers via easy-to-use dashboards and data analytics so they can create more products that people will love – and less of what they don’t.
- Website
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https://makersights.com/
External link for MakerSights
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2015
- Specialties
- predictive analytics, customer engagement, product development, customer research, retail, retail tech, consumer insights, consumer data, product creation, line adoption, and newness
Locations
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Primary
Get directions
548 Market St PMB 56979
San Francisco, California 94104, US
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Get directions
1055 W Georgia St
Vancouver, British Columbia V6E 0B6, CA
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Get directions
1 Long Lane
SE1 4PG
London, England, GB
Employees at MakerSights
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Paul Gollash
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Rob Sadow
Rob Sadow is an Influencer Co-Founder @ Flex Index | LinkedIn Top Voice on Flexible Work | Forbes Future of Work 50
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Lisa Bougie
Board Director | Strategic Advisor | Former Stitch Fix C-Suite Executive & Nike GM
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Sargam Atherton
Professional Services, Customer Strategy, Operations
Updates
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MakerSights reposted this
Our first-ever podcast recorded at the Perspectives event by MakerSights is now live! We had a discussion about income inclusivity in the retail industry, with top leaders, blake simpson(ex-GAP) and Erik Joule (EJ)(ex-Levi). They discussed the power of inclusivity in the retail industry and how brands like adidas and Dick's Sporting Goods are setting a winning strategy. So, if you're a product or consumer insights leader in retail, this episode is for you. Listen now 👉 https://bit.ly/3wDT3Or
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Our first-ever podcast recorded at the Perspectives event by MakerSights is now live! We had a discussion about income inclusivity in the retail industry, with top leaders, blake simpson(ex-GAP) and Erik Joule (EJ)(ex-Levi). They discussed the power of inclusivity in the retail industry and how brands like adidas and Dick's Sporting Goods are setting a winning strategy. So, if you're a product or consumer insights leader in retail, this episode is for you. Listen now 👉 https://bit.ly/3wDT3Or
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Our partnership with PTC has made it possible for brands to seamlessly integrate their product data with MakerSights' product and assortment insights. The benefit? Every insight from MakerSights directly corresponds to a brand’s product data in Flex PLM. This means insights are curated faster—within just days—and without the need for any reconciliation. If you're an #apparel or #footwear brand using Flex PLM and seeking insights that directly complement your product creation process, this connector is designed for you.
🚀 Big news! 🚀 We’re thrilled to announce the results of our continued collaboration with MakerSights: the development of an off-the-shelf standardized ‘connector’ that provides seamless integration between the retail industry’s most widely used and #1PLM solution, FlexPLM, and the leading voice of consumer partner to product teams, MakerSights. 🌟 Learn more here: http://ptc.co/Ubqr50RGN9x #PowerToCreate #FlexPLM #Merchandisers #Designers #DPC Bill Brewster, Blake Simms, Dan Leahy, Sara Isaacson- Gutierrez
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Did you know that approximately 50% of the US population earns less than $75k? This was a key stat that inspired the conversation at our NYC Perspectives event, where brand leaders discussed income inclusivity in retail. We were challenged to think - can a brand cater to both budget-friendly and high-end consumers without diluting their brand image? To hear the answer (and examples of who is doing it well) check out our new Perspectives podcast- coming to Spotify on May 16th!
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How can brands create products that resonate with a diverse group of consumers? We're excited to host a discussion next week in NYC with blake simpson(ex-GAP), a communication strategist with over 20 years of experience shaping innovative corporate messaging, and Erik Joule (EJ)(ex-Levi), a product innovator with over 25 years of experience leading product and merchandising. Want to learn from these experts yourself? Our podcast launches next month with all the insights from this session. 💡
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Are outdoor brands overlooking a massive market? Erik Joule (EJ) (ex-Levi) and blake simpson (ex-GAP) will discuss where lower-income consumers are being underserved across retail, and what brands can do to fix that, at the launch of our thought-leadership series - Perspectives by MakerSights. Catch all the insights on our upcoming podcast episode. 🎙 Stay tuned!
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Can #apparel and #footwear brands truly strike a balance between profitability and inclusivity? We are excited to tackle that question at the kick-off of our new thought-leadership series, Perspectives by MakerSights. Industry veterans Erik Joule (EJ) (ex-Levi) and blake simpson (ex-GAP) will lead a dynamic conversation on the significance of income inclusivity for brands. 🎧 And that's not all! Stay tuned for our podcast release, packed with actionable takeaways!
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Are you a leader in Consumer Insights or Product ? If so, you've likely spent time considering how AI can impact your brand. We understand that for some, this is exciting, while for many others, it might seem overwhelming. We've been working with our brand partners to understand where they currently see success incorporating AI into their product life cycle, and lately, the answer is within the design process. Leveraging AI for design can save teams time and open new creative horizons, but like all AI, it comes with risks. Check out our new blog post to understand the AI design opportunity for brands, learn where the risks are and how MakerSights can help mitigate them.
MakerSights Blog | How to use AI Design Tools without Sacrificing Consumer-Centricity
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