Mmm...Extra craveable intimates. Irresistibly delicious! #Maidenform #Lingerie #Shapewear #Fashion
About us
For fashion-forward women who see every layer of clothing as a form of expression, Maidenform is the go-to intimates brand offering a powerful portfolio of modern styles, backed by an unparalleled history of innovation. Maidenform is committed to empowering women to show the world who they really are – one cute bra, underwear, shapewear at a time. Maidenform is owned by HanesBrands. For more information, visit www.maidenform.com.
- Website
-
http://www.maidenform.com
External link for Maidenform
- Industry
- Retail Apparel and Fashion
- Company size
- 10,001+ employees
- Headquarters
- Winston-Salem, North Carolina
- Type
- Public Company
- Founded
- 1922
- Specialties
- Bras, Shapewear, Intimate Apparel, and Panties
Locations
-
Primary
Get directions
1000 E Hanes Mill Rd
Winston-Salem, North Carolina 27105, US
Updates
-
Maidenform reposted this
There are ample benefits to sporting shapewear, but an added boost in confidence is the one our Maidenform consumers value the most. I had a lot of fun digging into all things shapewear for this TIME Stamped interview highlighting our diverse portfolio of modern silhouettes and how simple they make it to level up your wardrobe game! https://lnkd.in/g_aHZa9A #Maidenform #Shapewear #EmpoweringWomen #InnovationinFashion #FashionForward #EmpowerConfidence
-
Maidenform reposted this
Another year of amazing work by our associates around the world who are improving the lives of people, protecting the planet, and thoughtfully manufacturing quality products. Our 2023 Sustainability Summary shows substantial progress toward our 2025/2030 goals. I believe that our aggressive sustainability goals aren't just benchmarks on a page; they are a roadmap that guides us to do what's right. Generations of our consumers have trusted our iconic brands for their quality, comfort and value, and they can also trust us to create a more comfortable world for every body. You can find our 2023 Summary on hbisustains.com. #HBISustains #WeAreHBI #EarthDay
-
-
Maidenform reposted this
"Innovation is the lifeblood of brands. It is what helps keep even the most trusted, iconic brands relevant and exciting in the minds of the next generation of consumers." - Dawn Hedgepeth, Chief Marketing Officer, Innerwear and Intimates Apparel As Brand Innovators’ CMO of the Week, Dawn dives into our latest innovation, creative campaigns and modern designs from our iconic brands like Hanes and Maidenform. #WeAreHBI
CMO of the Week: Hanesbrands’ Dawn Hedgepeth - Brand Innovators
https://brand-innovators.com
-
Say hello to M! Maidenform’s newest line of craveable intimates named M is serving up a major dose of style, confidence, empowerment and unparalleled comfort. Building on a century of innovation, we’re reimagining innerwear to make a sexy statement for the modern woman, while staying true to our commitment to quality and comfort. #Maidenform #Lingerie #Shapewear #Fashion #EmpoweringWomen
-
-
Maidenform, trusted and celebrated by women for over a century, is proud to honor female trailblazers this #WomensHistoryMonth. Our founders, Ida Rosenthal and Enid Bisset, were eager to buck the flapper trends of the 1920s and began sewing uplifting cups into dresses -- calling their creation “the Maiden Form Brassiere.” The concept took off, and today the brand continues to evolve and be loved by women. #EmpoweringWomen #Maidenform #MaidenformM #Lingerie #Shapewear #Fashion #WeAreHBI
-