Magid

Americans are spending their summer up at the stream. Stephen Battaglio of the Los Angeles Times reports on last month's growth in #streaming viewing, and our Bill Hague is quoted re: the role of Kids in driving that growth. Connect with Bill for more intel on streaming strategies for your video service or your consumer brand.

Our Denver dynamic duo - Mike Bloxham & Paul Childers - had a great week at The StreamTV Show. Here is their report - insights on #FAST channels and other #AVOD & #SVOD issues. Let Magid & Claritas help you ford the stream of opportunities - for subscribers and advertisers alike.

Summer in the city - the Windy City! Bill Hague will be speaking at the National Association of Black Journalists (NABJ) annual convention July 31st. The esteemed panel will discuss "New Approaches to Everyday Stories: Taking the Boring out of the #News." Joining Bill will be Maya Eaglin (NBC News), Marcus Riley (The E.W. Scripps Company), and Glenn Marshall (WGN Chicago). Register now at nabjconvention.com!

Churn baby churn! Mike Bloxham drops the #SVOD truth, on this latest episode of nScreenNoise with Colin Dixon.

The Oohs and Ahhs of fireworks are over. So too are the Ehhs and Ughs of those inescapable Fourth of July blowout sales. #Retail too often relies on deep discounting to attract customers. But is it effective? Is it sustainable? Remember your Marketing classes: Couponing = bad for top-of-funnel Awareness, better for mid-funnel Interest. Magid goes even deeper, and explores potential risks for retailers relying too heavily on discounts and coupons. ◾ What is the possible effect of couponing on your brand's reputation? ◾ What can we learn from cautionary tales of other retailers? ◾ How can you strike the right balance between promotional activity and brand integrity? Consumer brand leaders, read and heed. And connect with our Jennifer Dilley to see if the price is right…

The future of business starts with a Z. Magid Intelligence brings you proprietary consumer insights on #GenerationZ, born 1997-2012. One distinction is clear, Gen Z has an always-online worldview that has reached equivalence to reality - a "hyperlink reality.” The Digital Divide has officially been bridged -  there is no blurred line between the Digital and Physical world, experiences, and relationships. Gen Z experiences these worlds equally, with equal value. So now what, marketers? In this first of a series of our core Gen Z insights, we drill down on dough, i.e. the financial savvy of this, the most financially-aware generation we’ve seen to-date. They definitely have their “minds on the #money.” Connect with Jennifer Dilley to talk about the Magid solutions that consumer brands can leverage to engage with and drive business with this next generation. And stay tuned for details of our “Gen Z Strategy Program” - a yearlong cohort of expert presentations and unique research inputs for key clients. https://lnkd.in/gQxycevW

We're in the news, about the news. Brent Magid is quoted today in Brian Steinberg's great Variety piece about CBS and their immersive technology and innovative formatting, towards becoming the most-watched live-news service in ad-supported streaming. And our Magid news experts like Bill Hague are ready to help you navigate this new news news.

Next week is gonna be next-level. Meet Mike & Paul at The StreamTV Show in Denver. Let's talk about driving growth in #svod and the rest of the video industry.

A and B is not the whole story. A/B testing in Paid Media tells brands only which ad between the two tested better; not WHY it tested better, how to optimize it further, what it means in the larger context of relevance to consumers' lives, etc. That’s where we come in. And despite significant investments in Earned Media, many brands just stick to A/B testing of posts, i.e. lacking a cohesive strategy and rigorous evaluation methods. Our recent collaboration with a major advertiser brand highlights the importance of a refined, structured approach to Social Media strategy as well, resulting in clearer brand messaging and improved performance metrics for our client. Our President & CEO Brent Magid explains in this week’s blog that just because you are spending less doesn’t mean you need to be any less sophisticated. https://lnkd.in/gGKEvS86

It's summertime, and everybody is bundling up - studios, streamers, subscribers. Deadline Hollywood reported yesterday on Magid's latest #SVOD intel. We found that predictive rates of #churn – our trade term for canceled subscriptions – was 16% lower due to the increased availability of bundle plans. And bundles boosted customer intent to keep a subscription longer than six months by 15%. Our Media & Entertainment team - Mike Bloxham, Paul Childers, Jill Rosengard Hill, Debby Ruth - wants to help you attack your CAC!