Madrona

We've all noticed how when we're #streaming, we get targeted with specific ads! Learn how iSpot.tv is helping advertisers navigate balancing streaming's precise targeting with the broad reach of traditional cable and broadcast. 🎙️ In our latest episode of Founded & Funded, iSpot CEO Sean Muller and Madrona's Len Jordan explore the evolution of TV advertising — and why measurement (real-time data!!) is more crucial than ever. They also dive into how #founders can successfully navigate strategic partnerships and acquisitions, the challenges of entering a new space when there's a large incumbent, and so much more!! 🔉Listen to the full episode wherever you get your podcasts - and hit that subscribe button! YouTube: https://bit.ly/3WhFCxV Spotify: https://spoti.fi/3S36xe3 Apple: https://apple.co/4bIBDP3 Podcast Addict: https://bit.ly/3Yg4rM7 Madrona (transcript): https://bit.ly/3WfKSlj #startup #startups #advertising #marketing #digitalmarketing #analytics

How do you navigate the path to a successful outcome? At Fortune #BrainstormTech earlier this week, I had the pleasure of joining Jai Das, Jill (Greenberg) Chase, Renata Quintini, and Lisa Wu to talk about that quandary unicorns and the investors supporting them face. We at Madrona are here for the long run with our portfolio companies and are actively working with founders and teams to manage through this resetting of the public markets. #AI is one of the bright lights right now and was a big topic of conversation during our panel. The startups that build on top of these AI capabilities and deliver real value to customers will be the ones positioned for the next phase of the AI era. A lot of attention has been focused on large language models like OpenAI’s GPT and Google’s Gemini, but as I continue to say — the most important AI model is the business model! You can read more about my take on the AI business model here: https://lnkd.in/gUBaeFDE And check out Fortune's coverage of our panel here: https://lnkd.in/gE4zvVje Special thanks to Fortune’s Jessica Mathews, for moderating the discussion and to Leo Schwartz for the coverage. #venturecapital #FortuneBrainstormTech #GenAI #GenerativeAI #AppliedAI #BusinessModel #startups

How do you find a great sales leader? In the rocky market we've had over the last 2 years, many CEOs have asked that question. To better answer it, Madrona's Loren Alhadeff and Anna Baird recently hosted a #GTM AMA session with a group of our portfolio CEOs and pulled together key takeaways & insights in this guide to help others navigate the process: https://lnkd.in/g8xC2URV

We are excited to announce our investment in Shaped! We are moving toward a world where personalization and real-time recommendations are becoming critical to how companies engage with their users and customers, but building these systems is extremely difficult to orchestrate. We believe Shaped is leading this charge and will be the company to redefine the future of personalization, recommendations, and next-gen search in this AI era! Karan Mehandru and Sabrina Wuabo share more about why we invested and our conviction in Tullie Murrell and Daniel Camilleri here: https://lnkd.in/gXDKmiFn And TechCrunch breaks down what Shaped is up to here: https://lnkd.in/gJSB3Ft3

We are extremely proud of #TeamMadrona for not only participating in but CRUSHING the Ragnar Road Northwest Passage this weekend! The #Ragnar is a 24-hour relay covering 200 miles — a true test of endurance, strategy, and teamwork. Team Madrona demonstrated exceptional camaraderie and meticulous planning, pushing through every mile with determination and spirit. Congratulations to everyone who contributed to this incredible achievement. Your hard work and dedication are truly inspiring! 🌟🏃♂️🏃♀️💪 #Teamwork #Camaraderie #RagnarRelay #Achievement The Team: Tim Porter, Vivek Ramaswami, Ted Kummert, Joseph Horsman, John Torrey, Erika Shaffer, Alison McCulloch, Lena Klassen, Sethu Raman, Jeff Kyle (and son!!), Meghan Brill

This week, we have a new episode of Founded & Funded for you — Madrona's Len Jordan sits down with iSpot.tv's Sean Muller to talk all things startups and TV advertising (like why we're seeing more ads on Netflix!) MotherDuck's Jordan Tigani reflects on the founder/investor relationship. Madrona Partner Vivek Ramaswami shared his AI insights on two recent podcasts, and Partner Jon Turow was quoted in a TechCrunch story about #AIAgents over the weekend. Interested in AI and Intelligent Applications — you can now request an invite to our #IASummit! From the portfolio: Rec Room made two big announcements, Typeface was a finalist for VentureBeat's Transform Innovation Showcase, unstructured.io was profiled in the Sacramento Business Journal, and so much more.

How do you find a great sales leader?? In the rocky market we have had over the last 2 years many CEO's have asked that question. But it honestly starts with doing some work up front to make sure you look for the right profile and experience as well as ask the right questions. Loren Alhadeff and I just hosted a go-to-market AMA session with a group of Madrona portfolio CEOs to help them answer this question. See the highlights in the attached document. But a few key ones... - Don't hire people who have not been through your stage of growth. They need to understand how to get you from where you are to the next level. - Do they know how to build a team or just manage one? - What sales motion are they experienced with? If their prior companies were primarily inbound sales and you need outbound prospecting motions that may not be the right fit. One of the best pieces of advice I received was hire slow and fire fast. Hard to do but is the right answer - every time:)

The third annual Intelligent Application Summit on Oct. 1 & 2 in Seattle promises to be the best yet!! Intelligent and generative applications are defining the next generation of innovation. New GenAI, agentic, and infrastructure stacks are emerging. Foundation models and GenAI are taking the world by storm. As these technologies mature, the potential they have when deployed in business applications becomes more apparent by the day. It is these applications that will define the future of software and the next generation of computing. This invite-only event features curated keynotes, panels, breakout sessions, and networking, and we will celebrate the 2024 #IA40 winners! This is an exclusive opportunity for leaders driving AI agendas, strategies, and products to meet with top researchers, investors, and builders to explore the challenges and opportunities of building the next generation of AI. Request an invite here: https://ia40.com/summit #IA40 #appliedAI #genAI #generativeAI

Did you catch the latest Founded & Funded? Madrona Venture Partner Len Jordan sits down with Sean Muller, Founder and CEO of iSpot.tv. Sean shares his perspective on: 💡Successfully navigating strategic partnerships and acquisitions. 💡The challenges of entering a new space when there's a large incumbent. 💡How sports are driving significant ad dollars and the shift of advertising to streaming platforms. 💡How real-time data and AI are revolutionizing ad planning and effectiveness. 💡The unexpected rise of ad-supported streaming and its massive impact on the industry. Tune in to explore the future of TV advertising and iSpot's role in shaping it. YouTube: https://bit.ly/3WhFCxV #innovation #marketing #digitalmarketing #digitaladvertising #advertising #startups #founderjourney

When will IPOs return? And what are founders supposed to do in the meantime? Madrona Managing Director Matt McIlwain will take the stage at Fortune Brainstorm Tech on July 16 to answer questions like these on the “Who Will Revive the Unicorpse” panel moderated by Jessica Mathews. Matt will share the Seattle & Madrona perspective to complement other Silicon Valley panelists: • Jill (Greenberg) Chase, partner at CapitalG, • Jai Das co-founder, president, and partner at Sapphire Ventures, • Lisa Wu, Partner at Norwest Venture Partners • Renata Quintini, Managing Director, Renegade Partners If you're in Park City, stop by 👉 https://lnkd.in/e9nce9p9