This week, #AppleSearchAds released new View-through reporting metrics. Julie Gaylord, Senior Manager, Search & Social, looks at what this enhancement means for advertisers seeking insights into overall campaign effectiveness. Read more here https://hubs.li/Q02Hjk5V0
M&C Saatchi Performance
Advertising Services
London, England 101,765 followers
M&C Saatchi Performance is a global digital media agency that connects brands to people, across all channels.
About us
We are a Global digital media agency specializing in taking a human approach to connecting brands with people across all channels. We work at the frontiers of media, marketing, and technology to maximize marketing ROI for our clients. Our approach involves meticulous media planning and buying across digital channels leveraging the reach of retail & commerce media, paid search & social, programmatic, influencer marketing, streaming platforms, creative, App Store Optimization & more. Our goal is to deliver profitable, cost-effective, measurable results for our clients by taking the time to understand their business, their objectives, and their audiences. Our innovative media strategies are underpinned by cutting-edge data, analytics, and tech, combined with compelling creative and informed media buying to deliver business growth for our clients. We have a Global team of specialists who carefully manage campaign effectiveness thanks to a relentless focus on optimizing channels, content, format, and placements. We were founded in 2006 as a mobile agency. Now, we specialize in offering digital growth to brands operating in the modern landscape, where everything is measurable and accountable across digital touchpoints at all times.
- Website
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https://www.mcsaatchiperformance.com/
External link for M&C Saatchi Performance
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 2006
- Specialties
- Media planning & buying, Paid search & social, Programmatic, App Store Optimization, Data, Analytics & Tech, Media Measurement, Creative Services, CTV, App Marketing, Mobile Marketing, Market Insights & Strategy, and Influencer Marketing
Locations
Employees at M&C Saatchi Performance
Updates
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Roku has established a strong foothold in the USA and can offer advertisers a large, addressable audience. In a short, free guide available at https://lnkd.in/gcbcYgDG, Bridget Hall (Phelan), Group Account Director at M&C Saatchi Performance, covers why Roku is a valuable channel for growth marketers, including; ✔️ Getting started in three simple steps ✔️ Advantages of Roku data ✔️ Choosing the right ad format ✔️ Creative considerations ✔️ Measuring success ✔️ Tips and pitfalls #roku #CTV #performancemarketing #growthmarketing
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Thrilling News! We are delighted to announce our collaboration with Urban Company to support their international market expansion. Our Managing Director APAC, Roshat Adnani, shared, "It is with great enthusiasm that we partner with Urban Company as their chosen Digital Agency on Record to support their international expansion into the dynamic markets of Singapore and the UAE. Our extensive experience steering Indian brands toward global success equips us for this endeavor." We are equally excited to work with Joon Ming Yeo and the fantastic team at Urban Company. Their trust in our market insights and digital growth strategies is greatly appreciated. Together, we're ready to achieve new milestones and pave the way for future success. Thank you, Urban Company! We are truly grateful for the trust you have placed in us.
M&C Saatchi Performance and Urban Company will collaborate to support Urban Company's worldwide market expansion in Singapore and the United Arab Emirates. Urban Company will be able to capitalise on the knowledge and strategic guidance of M&C Saatchi Performance in order to grow in international markets. Speaking about the partnership, Roshat Adnani, managing director APAC, at M&C Saatchi Performance, said, "It is with great enthusiasm that we partner with Urban Company as their chosen Digital Agency on Record to support their international expansion into the dynamic markets of Singapore and the UAE. Our extensive experience steering Indian brands toward global success equips us for this endeavour.” Meanwhile, Joon Ming Yeo, AVP, marketing, at Urban Company, expressed, “We are excited to partner with M&C Saatchi Performance for our expansion in Singapore. Their deep market insights, combined with a robust local presence and a proven track record in digital business growth, make them the ideal choice to support our international ambitions. We look forward to leveraging their innovative strategies to enhance our footprint and achieve new milestones in these dynamic markets.” #expansion #marketing #global ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa [Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z
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App Store Optimization is vital for #mobileacquisition, but with millions of #apps competing for attention in the App Stores, creative optimization provides a clear advantage to advertisers. In a recent webinar with MobileAction, Lauren Park, Global Head of ASO, Allita Lavina Crasto, Global Head of Creative, and Sandesh Gupta, Director of Growth at Mobile Premier League (MPL), explored why creative optimization is vital for advertisers. Read more about how to get ahead of the competition in the App Stores thanks to stand-out creative https://hubs.li/Q02G-dj_0 #appstoreoptimization #ASO #creative #creativebestpractice
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How should growth marketers prepare for new tiers of ad-free social apps that are entering the digital landscape? Find out what our team thinks in the final piece of our 'App Trends' blog series 🔽 https://hubs.li/Q02DxG8l0
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#TikTok continues to be a significant source of success for many #advertisers. In the penultimate chapter of the agency App Trends content series, the M&C Saatchi Performance team looks at TikTok's growth, including tips for #growthmarketers to ensure success on the platform. Read more here 💃⬇️ https://hubs.li/Q02zKdk60 Other chapters in the series include: ✍ Preparing for Cookie Deprecation https://lnkd.in/gXNJPsSJ ✍ The advantages and challenges AI brings for #marketers https://lnkd.in/ghxeqw2E ✍ The growing significance of Apple Search Ads https://lnkd.in/g6E5sBu4 #apptrends #cookiedeprecation #applesearchads
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Our very own Client Partner Vaibhav Chopra (VB), was recently featured in a Think with Google article, highlighting our innovative work with Grab leveraging AI and YouTube Shorts. In this moment of rapid change, staying ahead means leveraging the power of AI. Our collaboration with Grab has truly showcased this, achieving remarkable results. Read it all here: https://hubs.li/Q02DRSTC0 Vaibhav Chopra emphasized how this head-to-head comparison affirmed our strategic choice and enabled us to tailor our future video campaigns to maximize YouTube Shorts' strengths. A huge thank you to Think with Google and Grab for being such amazing partners in this journey. Here’s to pushing boundaries with AI and achieving greater heights!
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How should growth marketers prepare for new tiers of ad free social apps that are entering the mobile landscape? Find out what our team thinks in the final piece of our 'App Trends' blog series 🔽 https://hubs.li/Q02DxG8l0 Other 'App Trend' chapters are available at https://hubs.li/Q02DxBXT0 and include topics such as how to capitalize on channels such as #TikTok, #AppleSearchAds and #AI for #growthmarketers.
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Over the past few weeks, we have attended two Branch Leaders in Mobile Growth events, one in New York and the second in London. At the London event, Dane Buchanan, Chief Data & Analytics Officer, was on a panel with Adam Landis, Head of Growth at Branch. They discussed privacy-driven measurement changes such as signal loss, simplifying complex processes, and the importance of measuring web and mobile together. Thank you to Branch for inviting us and to all those who attended these great events. #mediameasurement #futureproofingmeasurement
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