Lumar (formerly Deepcrawl)

They see me crawlin’, they hatin’… 🎶 What a nice surprise from Lumar (formerly Deepcrawl) that came in the mail today! I absolutely love my new hoodie! It combines my passion for SEO and music 😎 THANK YOU! 😍 #SEO #Lumar

Wait, what exactly was CLS (Cumulative Layout Shift)? 🤔 Here is a refresher from Jess Peck. *This is a snippet from a past Lumar webinar: "Does Google Even Care About CWV? (Should You?)". If you'd like to dig deeper, check out the episode here: https://lnkd.in/eJ-33Jgs

AI search is here to stay 🔎 In our last webinar, we asked all live participants which approach they prefer to take when it comes to preparing for generative AI search results. 98%, the majority, voted for optimizing their web content for more inclusion (and hopefully more accuracy) in AI search results. In this session, JP Sherman (Principal Product Manager, Search & Findability at Red Hat) and Lumar host Joshua Eden covered topics including: 👉 What is meant by human-first website optimization 👉 How a human-first approach ties into SEO, information architecture, UX/UI, accessibility, findability, conversions, and more. 👉 Reducing your users’ mental effort 👉 Organizational adoption of human-first web optimization principles Explore how Red Hat has found success with a human-first approach to website optimization — and learn how to implement similar frameworks for long-term performance results in our latest webinar, which is now available to watch on-demand: https://lnkd.in/eyj9BgAE

Harry Clarkson-Bennett: "News SEO… is fast-paced, focuses on a few very key things, and requires more immediate attention than any other type of search engine wizardry." 🧙 Read Harry Clarkson-Bennett's 8 key tips and tricks for news publisher websites in this post and if you'd like to dive deeper, you can find a link to the complete article in the comments below. 👇 🔗

NEW WEBINAR ✨ Struggling to figure out where to focus your efforts for the best SEO results? Join us for an expert-led webinar from Pi Datametrics and Lumar (formerly Deepcrawl) exploring how to effectively prioritize your SEO efforts. In this session, you'll learn a five-step workflow which will help you generate the highest return on your SEO investment. Register now 🔗 https://hubs.li/Q02H2s4K0

SEO Qaying can be a very time consuming 🕰️ and frustrating process 🤯 If your client does not have a proper. SEO QAying process which would require resources, it's up to you to enable it and integrate it to the client's workflow, depending on how many teams and dependencies they have. For Enterprises and Large Corporations, it would mean training or enabling a Product Team to run SEO Qaying on their test environment and then in Production 🏗️ And budget permit, to hire an SEO QA Tester to run tests before the DEV team hits the live button 🔘 and unwanted issues such as missing H1's, Missing Titles and more hit your face 🤦🏻♂️ There are ways to do that yourself almost automatically and efficiently 📊 Enter Lumar (formerly Deepcrawl) You can set up Test Suites in Lumar's Protect and choose from the out of the box test suites the platform offers 🕊️ You can test a staging environment, live or even authenticated 🎫 And don't limit yourself to the out of the box 📦 suites. You can add custom tests which would enable you to test specific nuances and parts unique to the clients site such as how many products a PLP has or if the product is out of stock (regardless of Structured Data). Then all you have to do is set up proper reporting in Lumar or in a Looker Studio dashboard and interpret the data for the client's product teams and provide actionable insights for them to fix!

Getting buy-in for SEO projects is tough. We confidently spend time connecting the dots between the activity and traffic, but still struggle to get critical teams on-board. How do we communicate the value of SEO for those stakeholders who have other priorities beyond traffic and leads? We still need to get engagement from engineers, content creators, marketers, and product teams. But they have their own worries beyond traffic and links. What about the C-Suite who just want to know the ROI of the work we're doing? In my recent Whiteboard Friday for Moz I covered this exact challenge. How to communicate the value of SEO to your wider organisation. Click on the link in the comments to watch it ⬇

On our latest episode of Opinionated SEO Opinions I discuss structured data and its continued value for SEO with the super talented Anne Berlin and Emilia Gjorgjevska 🧙♀️. This conversation was originally sparked by a thread in the Women in Tech SEO Slack community by Brenda M.. Let's dig in! Watch the full episode below: https://bit.ly/4cJdR6A

3 days to go... https://lnkd.in/giSQchRw

Some of the Lumar product updates for April, May and June 2024!👇: ✅ New Site Speed (Lighthouse) Metrics The new metrics deliver Lighthouse performance reporting at scale. Truly actionable insights to help you improve website performance and reduce costs, by identifying and prioritizing site speed issues at scale. ✅ Unsupported Hreflang Links Reported in Hreflang to Non-200 Unsupported hreflang attributes on anchor links where the target URL was a 4xx were being reported in the Hreflang to Non-200 URLs report. These are now being filtered so only valid hreflangs links to non-200 URLs are reported. You may see a reduction in this report if you had any instances of the unsupported hreflang links. ✅ Changed Metrics Reports We’ve added 5 new reports to show any changes to page titles, descriptions, H1 tags, status code and level. ✅ Rel Links on Pages Found in List Sources Restored A bug was fixed where Rel links (canonical, hreflang, mobile alternates) were being dropped for pages found in list crawls. You may have seen a reduction in rel links reported between Feb 5th and April 8th 2024 for URLs which were not found in the web crawl (linked internally). ✅ Report Row Height Fixed for Custom Extractions ✅ Sitemap Links for Uncrawled URLs Were Not Dropped A bug has been fixed where hreflang and mobile alternate links found in Sitemaps were reported as non-reciprocal when the pages where not crawled due to crawl limits. You may see a reduction in the number of alternate links reported, and a reduction in false positive errors in the following reports in crawls that were affected. Non-Reciprocal Mobile/AMP All Non-Reciprocated Hreflang Links Pages with Non-Reciprocated Hreflang Links ✅ Multiple Credit Types The updated subscription page now displays your limits across multiple credit types (SEO, Accessibility and Site Speed) for those you have in your subscription. ✅ Custom Extraction Limits Increased Previously the custom extraction metrics were limited to 64KB of text across all 30 custom extraction metrics. This has now been changed to allow up to 64KB per custom extraction metric, so you may see additional extraction items if you were previously hitting the limit. Within each custom extraction metric, you can have up to 20 items. Each item is limited to a maximum of 10,000 characters. ✅ New HTTPS to HTTP Links Report The HTTPS to HTTP Links report was no longer showing any records due to a change we made to link data. We have swapped this report out for a new report based on unique links, which will provide an example of each link to an HTTP page linked from an HTTPS page with an instance count.