Loyalty ConnectOS

American Airlines reversal to restore miles earning through travel agents feels inevitable and avoidable. It is easy to understand the rationale, which is also commonly pursued by hotel programs where booking direct gets rewarded, and via travel agents does not. But in my view it should not be administered as a binary, blunt instrument. Loyalty programs enable quality data to be captured on customers, for airlines and hotels to individualize incentives driving positive behaviours and monetize these data into huge corporate assets. So why not provide more rewards to book direct, but don't cast customers through alternate distribution channels into the lost, unidentified wilderness, keep them in the fold of the loyalty program. So differentiate the reward rates but continue to nurture a relationship. And the best way to persuade a customer to change channels is to know them and encourage them rather than try to rip away the comfort blanket entirely. In short, loyalty programs can support and enhance channel strategy and push other positive behaviours in the airlines' and hotels' agenda. But ideally not through exclusion but via varying the incentive. In this way you retain the enormously powerful data collection and targeted marketing capability a loyalty program offers to the maximum audience to drive the most value. #nextgenloyalty #urbanleopardventures #loyaltyconnectOS #FFP #loyaltyprograms https://lnkd.in/gJ3MGjEY

“Recognizing Elite Members” In Episode 20, Loyalty Summit Global Chair David Feldman sat down at the recent Loyalty Summit in London with Nik Laming CLMP, Founder & CEO of Loyalty ConnectOS, and former Head of Loyalty at Cebu Pacific Air. Join David and Nik as they discuss member benefits, and the importance of recognizing elite members. Apple Podcast: https://buff.ly/45E3f6A Spotify: https://buff.ly/4box2Bw

The Bilt Rewards and Wells Fargo cobrand story is a very interesting one. On the face of it Wells Fargo seem to be getting a raw deal allegedly funding $10 million per month. The challenge they face is customers are optimizing their personal card portfolio, taking the points and rewards on rent payments, satisfying the 5 transactions per month criteria required with relatively small spends and paying off their balances. According to the The Wall Street Journal and Business Insider articles the result is only 35% of spend happens outside rent payments. The 35% is the only revenue generating portion for the bank through interchange resulting in a financially challenged portfolio. Compare this to an airline card where perhaps 90% of spend happens in the general market and 10% on the airline which all attracts interchange fees for the bank. Another reported challenge is that people stop renting and purchase properties making the Bilt Rewards and Wells Fargo credit card proposition no longer valid. Despite this wave of negative reality, I still see the arrangement as worthy of investment by Wells Fargo. Provided they can take a medium term lifecycle view, cross-sell new products at the right time and in the meantime stimulate more spend outside of rent by building out the customer value proposition. The profile of the cardholders is relatively affluent, young professionals who are not ideal customers to make a profitable credit card portfolio, but are sensational as the basis for a whole of bank customer portfolio with a home loan, car loan, investments, insurance and other product needs as they progress from renter to home owner. So I hope that the wonderful Bilt Rewards proposition and Wells Fargo can navigate their way through these choppy waters and realize long term value generation for the bank from this investment in the future high-value customer base they are engaging together. #urbanleopardventures #nextgenloyalty #cobrandcards #creditcards #loyaltyconnectos https://lnkd.in/d8xzQKDd

“Loyalty Trends and Current Developments” In Episode 18, Guest Host Nik Laming CLMP sat down at the recent Loyalty Summit in London with Ben Lipsey who is the Senior Vice President of Customer Loyalty and the Head of Flying Blue at Air France-KLM, to talk about loyalty trends and current developments at Flying Blue. In Part 2, Pekka Antila, Head of Loyalty at Finnair, chatted with Nik about loyalty trends and current developments at Finnair. Apple Podcast: https://buff.ly/3XgabVl Spotify: https://buff.ly/4aXBIOv

We would like to thank everyone who attended this year's Loyalty Summit in London. Two days of insightful sessions featuring the industry's finest professionals. Like listening to IHG Hotels & Resorts' Tina Fisher and Aegean Airlines's Alexandra Christopoulou discuss the Future of Customer Relationships with Nik Laming CLMP, Founder and CEO, Loyalty ConnectOS. Follow Loyalty Summit for updates on future events! #loyaltysummit

🎉 Big News from Loyalty ConnectOS in our quest to accelerate loyalty program innovation and execution by providing integrated, offshore talent to extend loyalty, data and digital teams! 🎉 We’re thrilled to celebrate another extraordinary milestone achieved by our partner, ConnectOS which has been announced as one of the leaders in the Financial Times 2024 High-Growth Companies Asia-Pacific List. This recognition comes on the heels of a great year for ConnectOS, marked with continued strong customer growth, enhanced services and a broadened global footprint. The Financial Times list spotlights the trailblazers of the APAC region, gauging companies by their three-year revenue growth. 🏆 In the competitive arena of professional and technical services across APAC, ConnectOS is proudly ranked 2nd 🏆 Overall amongst 500 companies across diverse sectors throughout the region, ConnectOS earns 32nd spot. At Loyalty ConnectOS, we work hand in hand with ConnectOS reshaping how companies grow loyalty, data, and digital teams, without borders to enable execution excellence. Our approach? We offer seamless access to the very large talent pool of the Philippines powering teams to achieve business goals rapidly. ConnectOS growth is propelled by having the reputation as a top employer in the Philippines, which when combined with Loyalty ConnectOS expertise in the loyalty sector forms a potent growth driver for companies to tap. We understand the resources your business needs to succeed, thanks to our deep loyalty knowledge and experience plus we deliver flawlessly in our commitment to retaining the very best talent the market has to offer. . Please do contact us to find out how we can supercharge your business with top loyalty, digital and data talent based in the Philippines. 🚀 #LoyaltyConnectOS #ConnectOS #HighGrowth #Innovation #ProfessionalGrowth #DigitalTransformation #ProudPartneremployers

Are you struggling to expand your loyalty, data or digital teams? Lack of resource is major barrier to execution. Finding affordable talent in data analytics, campaign execution, technology, partnerships, operations and across all the facets required to run a loyalty program is a huge challenge. We provide access to the Philippines large pool of English speaking loyalty, data and digital professionals. Loyalty ConnectOS is revolutionizing outsourcing with a new model giving you full transparency and control over your team whilst benefiting from cost efficiencies. With oversight and training from experienced loyalty practitioners we are uniquely placed to build your team. We have been in your shoes and know who you need in your team to execute effectively. To find out how we can accelerate your business success with action focused consultancy, advisory and integrated offshore resourcing solutions, come and see us at Aviation Festival Asia booth S17 in the Startup area or visit www.LoyaltyConnectOS.com #nextgenloyalty #urbanleopardventures #loyaltyconnectos #loyaltyprograms #ffp

Cobrand cards and loyalty programs can be the perfect match generating $Billions and cementing member engagement. But all too often the opportunity is wasted or there is imbalance between customer, card issuer and brand. It was great to spend some time with Paula Thomas speaking about these topics and more on cobrand cards and loyalty programs. Please do listen to the episode of Let's Talk Loyalty via the link below and leave your comments. And don’t forget to follow Urban Leopard Ventures for more insights and Loyalty ConnectOS for integrated offshore resources for loyalty, data and digital businesses. #nextgenloyalty #urbanleopardventures #loyaltyprograms #cobrandcards

🎉 Cheers to a remarkable 2023! Happy Holidays and a Prosperous New Year from Urban Leopard Ventures & Loyalty ConnectOS! As 2023 draws to a close, we wanted to take a moment to firstly thank all of you - our clients, partners, colleagues and consultants for a wonderful 2023. 🎉 🌟 Reflecting on 2023 This year saw us delivering a variety of projects and advisory services across the globe to airlines, retail, technology and coalition businesses. We had the opportunity to work on an array of interesting challenges, from full program design to revamping entire programs or elements such as cobrand cards, partnerships, tiers and accrual methods across multiple sectors. 2023 has been a journey of innovation, growth, meaningful connections and reconnections; including Amanda Cromhout of the wonderful Blind Loyalty project, Paula Thomas from Let’s Talk Loyalty (coming soon) and familiar faces such as David Feldman at Loyalty Summit and Mark Ross-Smith at World Aviation Festival plus everywhere else in the loyalty world. And a special mention to Evert de Boer of On Point Loyalty, Shyam Shah from Loyalty Juggernaut and Steve Evans of ConnectOS. Together, we've navigated challenges and celebrated milestones. Our success is not just a reflection of our commitment but also all of your trust and support. 🚀 Looking Forward to 2024 We are ready and poised to leap into 2024! We are excited to continue our journey with you, filled with more opportunities, innovation, and lasting relationships. We hope you have enjoyed the festive period and wish you a New Year filled with prosperity, health, and happiness. Here's to making 2024 an even more remarkable year! Thank you all for being an integral part of our journey so far! 🌐 Stay Connected Stay tuned for exciting updates and opportunities as we bound through 2024. Please do follow us on LinkedIn - Urban Leopard Ventures and Loyalty ConnectOS, to join our growing community. #UrbanLeopardVentures #LoyaltyConnectOS #HappyHolidays #NewYear2024 #nextgenloyalty #ffp #Innovation #Growth #Community #ThankYou

Are you struggling to find quality candidates or don't have budget for sufficient resource to deliver your goals?  Loyalty ConnectOS enables you to rapidly expand your loyalty data and digital teams into the Philippines. We find and recruit talented professionals on your behalf, you manage them and we take care of everything else. We have deep loyalty, digital and data business experience meaning we know the right people it takes to make your business work better. And we don’t stop there with loyalty, data and digital training provided as part of the service to develop your team. Loyalty ConnectOS is revolutionizing outsourcing and working models for teams, taking advantage of hybrid and work-from-home practices, coupled with a large pool of loyalty, data and digital talent in a low-cost market. We exist to enable loyalty, digital and data businesses to extend their teams, maintaining control and full visibility, with professionals based in the Philippines made up of specialized talent in roles including data analytics, loyalty program research and analysis, campaign execution, IT, operations and 80 different job categories. Philippines has the third largest English-speaking population in the world with 94% literacy rate of its 110 million people, excellent education, and a solid work ethic. It represents considerable opportunity for cost savings of 50-70% and availability of talent is excellent. We pride ourselves on being a great employer with the highest standards, we set out to get the very best people and keep them on your behalf.  In turn we are giving the very best Filipino talent the opportunity to do exciting work, with good compensation and benefits without leaving the country. To find out more and benefit from great value, truly global talent please follow Loyalty ConnectOS, visit the website at www.loyaltyconnectos.com or contact us.