Y'all. I've been hustling to make America fall in love with buckwheat for over half a decade. It took a while to take off in the way I envisioned... Lil Bucks even had a product line *gasp* FAIL in Whole Foods Market Midwest, maybe partially due to launching in March 2020 🤪, but also because we were super early and the market wasn't there yet.
I kinda feel like I was put on earth to spread the love of sprouted buckwheat in America. While there were plenty of signs that I should stop... I thought, "I'll be damned if I miss out on my favorite ~fruit seed's~ time in the spotlight."
In August I was on a backpacking trip with barely any service, and the one message that randomly came through was that #Clusterbucks would be featured in Whole Foods Top 10 Food Trends for 2024, for BUCKWHEAT.
Gahhhhhhh. It's really happening, and I'm honored for the opportunity to keep spreading the buckwheat love into 2024 and beyond. 🥺🙏
A massive thank you to our original Midwest regional buyer, Gabriel Weldin, for the early consideration of Lil Bucks at Whole Foods, believing in my buck-wild vision, and bringing on Clusterbucks a year later. We got some exciting things to share in 2024... just started with one yes 😊🛒
#trending #wholefoods #perseverance #healthyfood