Lafayette American

This week Caite talks about Instagram being on one about Sends, Meta switching the AI label verbiage, the Milwaukee Public Library taking a W, and Field Roast declaring it Bratwurst Summer. Enjoy! 

🚨 We've been featured in Julia Fitzgerald's Midsize Agency Match Up newsletter! In this interview, Toby Barlow talks ambition, haikus, and how finding the perfect brand partner is a lot like dating. 💘

Caite talks TikTok launching (another) photo-sharing app, the ability to add music to carousel posts with video on Instagram, some inclusive brand Pride Month content, and Skittles helping everyone shine. Enjoy! 

This week Caite talks through TikTok rolling out image search capes, BeReal being sold, OREO wanting to know if you'll match their freak, and The Empire State Building going green. Enjoy!

CANNES. WINNER. From Toledo, Ohio to the South of France, we’re gettin’ all loud and proud that our work with Toledo Museum of Art won a Bronze Lion! Endless thanks to our dedicated and ambitious partners at TMA who trusted us and pushed with us to make this rebrand world-class.  Project Partners: Semi:Formal (Brand Design) Madhouse (Website Development) #Cannes #CannesLions

What FKA Kanye West did to that house gave our Director of Social Bruna Camargo actual vivid nightmares. Read about this tragedy and more here: https://lnkd.in/dpZcyhbe Lunch Reads 🍱 is curated every week by Philip Bator.

Indy 500 2024: We came. They raced. We captured. 🏁 Covering the legendary presence of the most iconic symbol in motorsports a couple weekends ago was no simple feat. The BorgWarner Trophy (and all its faces) never ceases to impress, so we brought the social coverage to match. Huge thanks to our BorgWarner client team for an electrifying weekend at The Greatest Spectacle in Racing. Pictured here: L|A Pit Crew | ben bator, Maria Smith, Don Peasley BorgWarner Team | Frédéric Lissalde, Michelle Collins

Is the Future of Facebook for young adults? TikTok appoints new legal counsel to oppose US sell-off bill, Wendy’s honestly wasting sauce, and the Scrub Daddy x Dunkin' collab. Enjoy!

Tomorrow the newly-renovated Michigan Central Train station will finally reopen. What an amazing, visionary project. When Ford Motor Company was first beginning the renovation, L|A collaborated with Eric McClellan/Wylie on Michigan Central's logo and brand identity, as well as Echo Charlie on their website. The logo design was a homage to the building's architecture and — since MC is focused on mobility solutions — a playful nod to vintage public transportation tokens. The entire Lafayette American/Michigan Central partnership was a rich experience for us as we helped with strategy sessions, community updates, key stakeholder meetings, and video content. We are grateful to Bill Ford, Jim Farley, Mary Culler, Carolina Pluszczynski, Mark Truby and Josh Sirefman for the investment, commitment, and vision they have put into this amazing achievement. And we are honored to have been able to contribute in our small way. We can't wait for the grand opening party!

Share rates are now a key driver of reach on Instagram, X secured major funding for AI projects, PBSKids with the cutest content, the LA Chargers go Sims, and inclusivity in advertising. Enjoy!