Katie Warren Copy Consulting

Happy Q2! Happy Now That's What I Call Copywriting™️ Vol. 3! I know Easter is over, but I can still hear the plastic eggs rolling around in my car, and the candy we regret buying for the kids lives on, hidden in the pantry. Hiding in the pantry eating candy where my children can't see me is exactly how I discovered this line – one that's deeply weird, seasonal, and memorable. (A combo you don't see often!) "The best hiding place is in your mouth." I love it when brands get weird with it... especially big-name, legacy brands. It's easy to lean on your hard-won equity and keep it expected. Nothing wrong with that! But the slow and steady growth of a brand like The Hershey Company has opened the door for some weirder vibes. This copy is reflective of what we're doing in the midst of Easter candy consumption (hiding treats in eggs) and it serves as a flat-out hilarious, uncomplicated CTA: Just put this peanut butter chocolate bunny in your mouth. The Hershey Company Who wrote this?! I want to give them credit for enhancing my secret pantry snacking. 😂 ✨

Finally putting something out there that's been a recurring series living solely in my head for years: Now That's What I Call Copywriting™️ Vol. 1 (The ™️ is an emoji and not an actual trademark although I'd like to think this name is a completely original idea as a millennial whose life was measured in NOW albums.) Finding copy in the wild that makes an impression is one of my favorite things about being a writer. Sometimes it's surprising, sometimes it's wickedly smart, and sometimes it's just plain delightful. Like this one from Pottery Barn Kids! "your one-hop shop" It's short! It's timely! It's clear! It's so dang cute! What more could you want in your seasonal merchandising? Kudos to whoever is the copywriter responsible for this. Wish I could tag you directly! 🐰

Client email spotlight! 🌟 This isn't your mother's diaper marketing. The brands gaining (and maintaining) traction with parents are the ones who meet them where they are: wading through a broken childcare system, trying to stay on top of personal and professional to-do's, and making yet another tiny bowl of cut-up fruit. Parents are tired. And they don't need to be told to enjoy every moment. Some days have a lot of magic. And others? New day, same 💩 Shout out to Hello Bello for letting me name an end-of-year promo the "Year-End Rear-End Sale." 😂 Design credit (fittingly) goes to a fellow K Warren: Kaitlyn Warren ✨

Proud portfolio update! As someone who has been on continuous diaper duty since May 2019 😅 , it's a thrill to work with Hello Bello, a brand we rely on daily at home. (Hi, HB crew! 👋🏼 ) But to write copy for a Valentine's Day diaper design?! That I get to put on my very own 2-year-old valentine?! A true pinch-me moment. I love working at the intersection of mothering and marketing. And you can bet I'm stashing a few of these away to look back on when the diaper days are a distant memory. 💘

Hear me out: What if we just made lists of reasons for people to work with us? Instead of trying to filter ourselves, our skills, and our success through a weird business-speak filter? Everyone loves a list. The whole internet is made of lists! Here's mine. Reasons to work with me: -I'm never too precious about my work and handle feedback like a champ -I have a high EQ and am easy to collaborate with -I'm a quick thinker, and it's not often I run out of ideas -I don't give feedback for the sake of feedback -I always return my shopping cart where it belongs  -I love my job and have gotten very good at it over the course of 10+ years What's on your list? 👋🏼

Wondering what a copy consultant like me can do for your brand in 2024? No? I'm telling you anyway! Ways we can work together: ✔️ Develop evergreen and seasonal campaign concepts and build out segmented messaging that aligns with your paid media plans ✔️ Refresh your essential customer email flows: Are the subject lines working as hard as they could be? Have you given onboarding content any love since it was launched? ✔️ Build a bank of engaging, brand-forward copy for use across organic social. Wouldn't it be nice to have flash sale language ready at a moment's notice for a weekend promo? Need a plan for content franchises your team can execute on a consistent basis? ✔️ Optimize your website with strategically prioritized messaging that centers your unique value propositions and nails the calls to action ✔️ Name a new product or service with confidence ✔️ Refine and strengthen brand voice and tone with a thought partner focused on messaging strategy and positioning ✔️ Solidify your copy standards and provide copywriters with director-level editing and mentorship with a fractional copy lead Have ideas? Let's talk. DM here or use the form on my website to book a 20-min call. www.kwarrencopy.com