KS&R

KS&R

Market Research

Syracuse, NY 6,033 followers

We believe better understanding leads to better decisions.

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About us

KS&R is a nationally recognized strategic consultancy and marketing research firm that provides clients with timely, fact-based insights and actionable solutions through industry-centered expertise. Specializing in Entercom & Recreation, Healthcare, Business Services, Retail & E-Commerce, Technology, and Transportation & Logistics, KS&R empowers companies globally to make smarter business decisions. For more information, please visit www.ksrinc.com

Website
http://www.ksrinc.com
Industry
Market Research
Company size
51-200 employees
Headquarters
Syracuse, NY
Type
Privately Held
Founded
1983
Specialties
market research, qualitative research, quantitative research, innovation, product development, market opportunity, market sizing, market segmentation, brand, customer experience, advertising testing, channel and partner strategy, pricing optimization, and buyer behavior

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Employees at KS&R

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Updates

  • KS&R reposted this

    View organization page for Buyer Persona Institute, graphic
    Buyer Persona Institute

    1,296 followers

    *WE’RE LESS THAN TWO WEEKS AWAY* From the release of Jim Kraus and Adele Revella’s new book “ Buyer Personas: Revised and Expanded – Gain Deep Insight Into Your Customers’ Buying Decisions and Win More Business”. In this second edition of the book they dig even deeper into: 1/ Defining a battle-tested framework for a modern persona and why a one page profile of your target buyers simply doesn’t work 2/ Step-by-step guidance for how to design and execute a buyer persona study 3/ How to leverage buyer persona insights to drive more leads and improve conversion rates while lowering your marketing costs Hear Jim and Adele discuss some of the enhancements in this short video. We hope you’ll pick up a copy - available on pre-sale now through Amazon and Barnes and Noble (link in 1st comment below).

  • View organization page for KS&R, graphic
    KS&R

    6,033 followers

    Say hello to Ashley Truong, our newest Market Research Apprentice! Based in Philadelphia, Pennsylvania, Ashley loves to spend her free time immersing herself in trending experiences. She enjoys traveling and exploring new places, with the beach being one of her favorite spots. We are grateful to have her as part of our team!

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  • View organization page for KS&R, graphic
    KS&R

    6,033 followers

    What a week for soccer! Did you know? Older GenZ & Millennials demonstrate a unique sports betting pattern, being twice as likely to bet on soccer compared to older generations. Interesting insights from Michelle Aubertine of our Entercom & Recreation Industry Team. Want to learn more about online sports betting trends? Check out the link in the first comment.

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  • View organization page for KS&R, graphic
    KS&R

    6,033 followers

    My favorite childhood memory was visiting my grandmother, Hazel.” Get to know the people behind our insights! We caught up with Patty Trainor, Healthcare Industry Team Senior Director. Patty shares advice she would give to her young self, one thing she cannot go a day without, and much more in this Q&A. ---- Check out the first link in the COMMENTS ----

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  • View organization page for KS&R, graphic
    KS&R

    6,033 followers

    Curious about AI-generated imagery and its impact on consumer perceptions? Check out our latest analysis on this trending topic. What do consumers think about AI-generated content and how should advertisers leverage this technology? Our SIX (Social Insight Exchange) team shares insights on the excitement and skepticism around AI in media. Read more to understand the sentiment and strategic implications for your brand. Link to the full article in the first comment.

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  • View organization page for KS&R, graphic
    KS&R

    6,033 followers

    On this #NationalVideoGameDay, let's celebrate gaming as a powerhouse in the entertainment industry, ranking among the highest-grossing categories. Our Entercom & Recreation team, as part of their 2023 Entercom Landscape Research, shares some compelling insights: • Gaming Competes for Wallet Share: ~70% of Gen Z gaming households purchase at least one video game streaming subscription. • Top Revenue Generators in the Past 12 Months: o 46% bought a newly released video game. o 38% snagged an older game at a discounted price, proving classics are still cool. o 38% invested in in-game content for free-to-play games. How do you game?

  • View organization page for KS&R, graphic
    KS&R

    6,033 followers

    Why wait a whole year for birthday fun when you can party every six months? KS&R’s SIX team dives into the quirky trend of half-birthdays and why they’re gaining popularity. From pet birthdays to half-birthday cakes, people are finding more reasons to celebrate with loved ones. Curious about how this trend started and what people are saying about it? Click the link in the first comment to read more and join the fun!

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  • View organization page for KS&R, graphic
    KS&R

    6,033 followers

    Want to know how to INFLUENCE prospective buyers? Check out the link in the first comment on Jim Kraus' post to learn more!

    View profile for Jim Kraus, graphic
    Jim Kraus

    Marketing and selling are fundamentally about INFLUENCING prospective buyers, so they consider and choose you over the status quo or competitors. Not just any ole influence - influence in the context of the solution you're selling. You sell [INSERT PRODUCT OR SERVICE]. You want prospective buyers to consider and choose YOUR [INSERT PRODUCT OR SERVICE]. But how do you do that? How do you actually influence a prospective buyer to purchase [INSERT PRODUCT OR SERVICE] from you? Answer: You give them the information they need, when they need it, how they want it. What types of information? Information that: 1/ Makes them smarter about the solution category and their options 2/ Pinpoints the outcomes they need to achieve from the purchase 3/ Recognizes their fears and concerns about making the purchase 4/ Acknowledges their questions as they winnow down their options 5/ Shows how your solution will address their needs, concerns, and questions In a nutshell, information that builds a buyer’s trust to make a confident decision in you. How do you obtain this information? You interview buyers who recently made the same buying decision you’re trying to influence. More than just your current customers, these buyers may have never considered you or chosen a competitor. These “recent buyers” are the experts. Only they know their mindset and the buying steps they took. AI can’t tell you that in a credible way, and your sales force has a limited view of the market. You have to talk to actual buyers to get the “behind the scenes” vantage point you need. Want to know how? Pick up a copy of our new book: Buyer Personas: Revised and Expanded - Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business It's available on pre-sale now from Wiley - see the link in the first comment.

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