Joyride Group

If there's one thing PR and comms pros know, it's that the news cycle can be wildly unpredictable—especially given the recent weeks and the upcoming US election season. Staying agile and responsive is crucial during these times. Here are four key considerations from our friends at @prgirlmanifesto to help you navigate when the news cycle takes an unexpected turn: Read more: https://lnkd.in/gDYw_6CN

Joyride's July 2024 Book of the Month is Street Smart: The Rise of Cities and the Fall of Cars by Sam Schwartz Since the turn of the twenty-first century, a surreptitious revolution has taken place: every year Americans are driving fewer miles. And the generation named for this new century -- the Millennials -- are driving least of all. Not because they can't afford to; they don't want to. They have better ideas for how to use their streets. An urban transformation is underway, and smart streets are at the heart of it. They will boost property prices and personal fitness, roll back years of congestion and smog, and offer a transformative experience of American urban life. From San Francisco to Salt Lake, Charleston to Houston, the American city is becoming a better and better place to be. Schwartz's Street Smart is a dazzling and affectionate history of the struggle for control of American cities, and an inspiring off-road map to a more vibrant, active, and vigorous urban future. 📕 Learn more: https://lnkd.in/gaBXj5X6

In today’s competitive mobility market, having a groundbreaking product or service is not enough. To truly stand out, mobility companies must craft and communicate a compelling brand story that resonates with their audience. A strong brand story can differentiate you from competitors, foster emotional connections with your customers, and build long-term loyalty. Here are some tips and insights on how to develop and convey a brand story that sets your company apart. https://lnkd.in/gSkAKDdZ

In today’s competitive mobility market, having a groundbreaking product or service is not enough. To truly stand out, mobility companies must craft and communicate a compelling brand story that resonates with their audience. A strong brand story can differentiate you from competitors, foster emotional connections with your customers, and build long-term loyalty. Here are some tips and insights on how to develop and convey a brand story that sets your company apart. https://lnkd.in/gSkAKDdZ

SkillFusion's (client) recently launched first-of-it-kind EVSE Diagnostic Technician credential program continues to gain attention as it works to infuse the electrification industry with skill and certified technicians to service and maintain EV chargers. Learn more at SkillFusion.com! SkillFusion has recently been featured in: 1️⃣ New York Post https://lnkd.in/eaS-5jJw 2️⃣ Automotive News Europe https://lnkd.in/gBUvn2dC 3️⃣ Business Insider https://lnkd.in/g_htv__C 4️⃣ North American Clean Energy https://lnkd.in/gSf7QkQa

👋 Hi! We're Joyride! We are storytellers who understand the monumental impact the future of mobility will have on society and just how powerful the right narrative can be. Learn more about what we're all about at JoyridePR.com!

In the fast-paced world of automotive, transportation, and mobility, getting your startup noticed by major media outlets can be a game-changer. At Joyride, we’ve honed the art of crafting compelling narratives that capture the attention of top-tier journalists. Here are some practical tips and insights to help you pitch your story effectively and get the media coverage your startup deserves: 1️⃣ Understand what journalists look for 2️⃣ Build relationships with media 3️⃣ Leverage your expertise More: https://lnkd.in/gbxQnTaH

It's been a long time coming... last week we celebrated the grand (re)opening of Michigan Central Station. Following the restoration by Ford Motor Company, the once-abandoned train station has now reopened its doors as the centerpiece of Michigan Central’s 30-acre innovation district, a first-of-its-kind ecosystem combining Detroit’s rich history and its commitment to shaping the future of transportation worldwide to form a global hub for mobility innovation. Learn more at www.michigancentral.com.

Meet SkillFusion, an industry-first software platform for EV charger operations and maintenance providers. SkillFusion is focused on minimizing charging infrastructure downtime and increases the reliability of the charging network by flooding the service sector with certified technicians. For more information, visit www.skillfusion.com. Joyride is proud to work with mobility companies like SkillFusion to foster authentic and transparent storytelling that delivers.

Today's the day! Michigan Central Station reopens after more than 30 years as the centerpiece of Michigan Central ’s 30-acre innovation hub (client) in #Detroit's #Corktown neighborhood. This growing tech and cultural hub serves as a powerful convening place and real-world test bed, bringing together innovators, entrepreneurs, artists, and communities to collaborate on advancing a more sustainable, equitable future. The district includes a state-of-the-art tech facilities, retail, new public parks, multiple outdoor plazas, and 1.2 million square feet of commercial space across multiple restored historic buildings, along with cultural installations and community programming. Learn more: https://lnkd.in/g6wVHP62 Photo: Stephen McGee