"We wanted to create a brand that is relatable, fun, and celebrates you - as you are now. We're not in the business of selling you on someone you SHOULD be. You are enough." Amazing news from our portfolio company Scent Lab, the fragrance brand built just for you:
Scent Lab's biggest launch yet and I have never been prouder - we're LIVE with customizable perfume mist! The first of it's kind, mix & match your own custom scent potion in just a few clicks. We launched SIX core mists that can be used solo or blended together in one of our refillable potion bottles - think scalable customization ;) Today we go from a candle brand to a fragrance brand which is such a pivotal moment for me & the brand. Almost immediately after we launched in Nov 22, I quiely started development for perfume. It took a year & a half to nail down the formulations with our luxury fragrance house so that these scents were complex enough to stand on their own but also designed to be blendable & stackable. AND WE DID IT - IT'S HERE! I am exceptionally proud today - proud of the team around me, proud of the work we all poured into this & proud of the finished product. Not only do we unveil a new product line today but we also unveiled a new website, new packaging & extended brand work which is incredibly & thoughtfully executed thanks to my talented co-founder, Ali Kriegsman. The beauty industry and fragrance specifically, can often feel SO ASPIRATIONAL that it makes you feel like you need to be something you're not - if you wear x, you'll become y. We wanted to create a brand that is relatable, fun & celebrates you - who you are now, we're not in the business of selling you on someone you SHOULD be. You are enough. Most of which are Gen Z & Gen Alpha and I am so proud we are bringing this message to life for them. So check the new & improved site out @ www.shopscentlab.com and you'll notice, this isn't your typical fragrance brand. We're taking the fuss out of fragrance. Special shout-out to the folks who got us here today :) Gabrielle de Coster Katharine Deutsch Eva Zar Mhaya Polacco Andrew Ross Ali Kriegsman Jenna Jung Carl Roberts
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