Intentsify

Strong integrated marketing campaigns should be the backbone of your demand generation strategy. But do you have the data to optimize them? Senior Director of Marketing, Hannah Swanson, leads our demand generation strategy with the help of Intentsify — and uses buying signals to launch and optimize content syndication and ad programs. Check out the eBook to see how the Intentsify team uses Intentsify: https://lnkd.in/dPa4DuCd #demandgen #marketingstrategy

Intentsify CMO, Allie Kelly, recently shared her thoughts on how B2B marketers can adapt to a privacy-first world. From expanding intent signals, to remaining informed, compliant and more. Check out the feature on TechRadar: https://lnkd.in/eydcAZgK

Purchasing a new MarTech tool is more complex than “adding to cart.” There are several factors that operations leaders need to consider before moving forward — and to ensure a seamless transition: 1. Is this tool compatible with our existing stack? 2. Can the tool solve multiple challenges and help consolidate vendors? 3. How will the tool be rolled out? 4. And more. Check out these key questions to ask when evaluating a new MarTech vendor. https://lnkd.in/eq8pmAYZ

What's new with Intentsify? Persona-level targeting and buying group contact job title enhancements. Check out the details from our product team:  https://lnkd.in/d7_RWQiZ

Content marketing doesn’t stop when the last word is typed. The greatest eBook ever written can only be successful if the right people see it. So, who are the right people? Intentsify’s lead generation and ad solutions will serve content to your ICP based on key intent signals. Our content marketer, Meghan Crook Brisson, thinks Intentsify is the perfect sidekick. Share this eBook with your favorite content marketer and see how the Intentsify team uses Intentsify. https://lnkd.in/dPa4DuCd #contentmarketing

If you google “how to do demand gen” you’re going to get countless answers. Truthfully, there is no right or wrong way to get the job done. But, there are key steps to running a scalable and efficient demand generation strategy that actually powers pipeline. Whats our secret? Signal-based marketing. Get a glimpse into Intentsify’s Demand Generation Strategy on the blog and see how you can apply it to your organization. https://lnkd.in/e7h39Jjx #demandgeneration #demandgen #marketingstrategy

Digital marketing managers have A LOT to juggle — Display ads, LinkedIn ads, paid search and more. But Intentsify’s digital marketing manager, Kenna Rooney, is working smarter, not harder thanks to a signal-based marketing approach. When she started using intent data to inform her paid programs, she saw her cost per lead drop by over 78% and much more! Check out the eBook to see how the Intentsify team uses Intentsify: https://lnkd.in/dPa4DuCd

At Intentsify, we're proud to celebrate the diversity of our team and the LGBTQ+ community this month and every month. We believe that everyone deserves to feel welcome, safe, valued, and empowered to be themselves – both at work and at home. ️ We recognize the tech industry has a lot of work to do on the #DEI front. We're committing to amplifying the voices of those in the LGBTQ+ community and observe equitable and inclusive hiring practices.

Have you seen our new B2B Playbook? 👉 What is signal-based marketing? 👉 How does the Intentsify GTM team use our own solution? 👉 Do we have any results to back it all up? This isn't your average eBook. We interviewed our own marketing and sales teams to see how they use Intentsify every day to excel in their roles. Check it out and steal their tips! Download the full eBook: https://lnkd.in/dPa4DuCd

It’s no secret that many enterprise brands enlist the help of agencies to build and manage their digital ad and content syndication programs. The agency’s job is difficult: Manage client expectations, juggle a bunch of vendors, and execute scalable programs. The agency’s secret weapon? A partner that can streamline and simplify all media spend and planning so they can be out of the weeds and instead, focus on building the strategy for their clients. MOI Global is doing just that. Read how they’re changing the game for their clients here: https://lnkd.in/efMC4hr8