🍪 The deprecation of third-party cookies is set for early 2025, but what does this mean for your digital strategies? Our newest blog post demystifies the common misconceptions and lays out actionable steps for marketers. Stay ahead of the curve by exploring alternative solutions and preparing now. https://bit.ly/3XWOiuv #MarketingStrategy #CookieDeprecation #AdTech
InfoTrust
Advertising Services
Cincinnati, OH 4,516 followers
Accelerating the transition to privacy-centric digital marketing.
About us
InfoTrust is a privacy-centric digital analytics solutions company that empowers marketers to make confident, data-driven decisions. Working with many of the world’s best-known brands, InfoTrust partners with enterprise organizations in the CPG, retail, media, health, and finance spaces. We are a certified Google Marketing Platform Sales Partner and Google Cloud Partner, with offices spread across three continents to best serve our global partners. The growing team at InfoTrust is committed to building a best-in-class workplace and impacting communities around the world—all while accelerating the transition to privacy-centric marketing.
- Website
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https://infotrust.com
External link for InfoTrust
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Cincinnati, OH
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Google Marketing Platform, Google Cloud, Google Analytics 4, GA4, Google Analytics 360, data science, data visualization, data governance, privacy audit, privacy, consumer privacy, GA360, tag management, digital analytics, Google Analytics, data privacy, data governance, BigQuery, Google Tag Manager, and analytics
Locations
Employees at InfoTrust
Updates
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Fact ✅ or fiction 🚫? Lucas Long kicks off a new video series on the truths about third-party cookie deprecation with the biggest question of all: Is it ACTUALLY happening? Tune in to find out, and check back regularly for more "fact or fiction" videos from InfoTrust. 🎬 #thirdpartycookies #firstpartydata #cookiedeprecation
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Today, we celebrate America as “a shining city on a hill,” a beacon of hope and opportunity. On this special day, we honor both those who were born here and those who came from all over the world to call this great nation their home. Our country’s greatness is built on the diverse tapestry of cultures, talents, and dreams that enrich our society. None of this would have been possible without the sacrifices of those who have made America what it is today. Together, we will continue to uphold the values of freedom and independence that make America the remarkable place it is. 🇺🇸✨ #4thOfJuly #IndependenceDay #ShiningCityOnAHill #AmericanDream #Diversity #Unity #Gratitude Happy 4th of July!
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In the world of analytics and marketing, understanding the differences between first-party, second-party, and third-party data is crucial. 📈 First-party data is your most valuable asset, collected directly from your customers. Second-party data comes from trusted sources, while third-party data is collected by external groups. 🔄 Learn more about these data types and how they can impact your business in our comprehensive article: https://bit.ly/4eOdJVe #DataAnalytics #DataPrivacy #MarketingInsights #BusinessStrategy
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💬 Looking for expert guidance on deploying digital analytics changes for your CPG or multi-brand organization? 🚀 InfoTrust is here to help! Our team specializes in large-scale analytics implementations, ensuring compliance and standardization across assets. #DigitalAnalytics #CPGIndustry #DataCompliance Let's discuss how we can streamline your analytics implementation: https://bit.ly/3Lddl4U
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It's time to say farewell to Universal Analytics (UA) and embrace Google Analytics 4 (GA4) with open arms! ✌️👏 Thanks for the memories, UA! #GA4 #Analytics
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Discover how Campaign Manager 360 can streamline your digital advertising efforts from chaos to control. Today we explore how CM360 not only simplifies ad management across platforms but also enhances team collaboration and data-driven decision making. Dive in to learn how your team can benefit from this powerful tool! https://bit.ly/3z7tarf #DigitalMarketing #CM360 #Marketing
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A post from our CEO Alex Yastrebenetsky Happy Juneteenth!
CEO @ InfoTrust | Global Foundation Co-Founder | Digital Analytics Expert | Tech Entrepreneur | Google Partner | Bestselling Author | Scaling for Impact
Happy Juneteenth! 🎉 As a first-generation immigrant, I sometimes wonder what right I have to speak about the importance of Juneteenth. However, this day symbolizes the American dream, the journey to freedom, and the incredible resilience of African Americans. Despite the challenges this country has faced, I am filled with gratitude for the opportunities and progress we've made together. Let's honor this milestone and continue to work toward a future of equity and justice. Enjoy the day! 🌟 #Juneteenth #FreedomDay #CelebrateDiversity #AmericanDream #Gratitude
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🌐 Ready to take your digital advertising to the next level? Our latest article breaks down how Display & Video 360 works and its advantages over traditional advertising platforms. From real-time bidding to cross-channel reach, learn how DV360 can help you manage, optimize, and measure your campaigns effectively. Start leveraging the power of DV360 today! https://bit.ly/3KRpCfg #DigitalAds #DV360 #OnlineMarketing
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Bonjour tout le monde! 🇫🇷�� Ash Giles and Lucas Long are in France this week for the Cannes Lions International Festival of Creativity. Reach to either to meet up and chat martech enablement, third-party cookie deprecation, data privacy trends, and more! #cannes #canneslions #dataprivacy #gmppartner #analytics
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