Programmatic performance continues to grow it's market share of CTV ad footprint : IAB details in it's 2024 Digital Video Ad Spend & Strategy Report: "Business outcomes are the most important KPI for buyers of digital video" https://lnkd.in/gPDDbp9E #streaming #engagement
About us
Indicue enables viewing patterns to drive advertiser outcomes, building the engagement ecosystem.
- Website
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www.indicue.com
External link for IndiCue
- Industry
- Software Development
- Company size
- 2-10 employees
- Headquarters
- Denver, Colorado
- Type
- Privately Held
- Founded
- 2023
- Specialties
- advertising, monetization, CTV, digital media, and OTT
Locations
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Primary
1800 Wazee St
Suite 600
Denver, Colorado 80202, US
Employees at IndiCue
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John N. Marchesini
Co-Founder & COO at IndiCue
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Nicholas Frazee
Co-Founder, CEO at IndiCue
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Jared Lake
Agency Co-Founder |Strategic Advisor | Consultant
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Mike Richter
Strategic Advisor/Consultant | Fractional Executive | Navigating Growth in AdTech & Media - CTV, Digital, Emerging Platforms | Investor | 🏳️🌈
Updates
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U.S. film and TV production Down 40% from Peak : Report Via ProdPro Film and TV production isn’t coming back to pre-2022 levels anytime soon, according to ProdPro. Production in the U.S. was down 40% in Q2 2024 compared to peak-TV levels in 2022. Global production in Q2 was down by 20% compared to 2022. Domestic film and TV shoots were up 30% in Q2 compared to 2023, but the numbers are skewed by production shutdowns in the wake of the Hollywood writers’ strike from May to September 2023. Movie shoots are down 18% this year. One reason is a potential crew walkout, which would have impacted studios and streamers. #streaming #film #production https://lnkd.in/erdbvwpw
ProdPro
prodpro.com
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Netflix, Amazon, and Others Making Big Bets on Streaming Video Amazon and Netflix are moving ahead full steam with their original programming, with Netflix commissioning its highest number of new titles since Q3 2021 and Amazon setting a record for quarterly commissions, accounting for more than half of streaming video on demand (SVOD) commissions in Q1. Disney and Warner are the leaders in new SVOD titles, followed by Paramount. Full report in the link : https://lnkd.in/ghun_ZNG StreamTV Insider #streaming #netflix #amazon #svod
Netflix, Amazon drive SVOD original orders in Q1, international in focus
streamtvinsider.com
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The StreamTV Show highlighted that media buyers are becoming increasingly sophisticated when targeting audience segments to deliver personalized, relevant ads. FAST media buys need to expand across context, including channel programs, genre, and streaming platform users watch. Special thanks to IndiCue Advisor Jared Lake & Horizon Media SVP Michael McCarver who shared the latest Buyer Trends during their Fireside Chat closing out the conference. #CTV #ConnectedTV #OTT #FAST #monetization #StreamTVShow
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