Recent studies from Google CEE and IPSOS found that over 80% of survey respondents opted to research online and purchase offline or research offline and purchase online —an indication of the blurring lines between online and brick and mortar worlds. A certain evolution must occur for brands wishing to leverage these channels to be shoppable anywhere, anytime. To explore this evolution —and creative commerce’s heavy influence on the retail media landscape —our Liquid Havas - Shopper Marketing & Ecommerce Creative Agency and Havas Market teams have compiled insights and perspectives for brands to win in creative commerce. This paper analyzes the changing dynamics of this concept including internet usage, channel shifts, purchase journey, key building blocks, and more. Read the full paper below or find on our website here: https://lnkd.in/g5HKWdcQ #CreativeCommerce #MeaningfulShoppingExperiences
About us
Havas Market is a strategic full-service e-commerce offering within the Havas network focused on creating meaningful shopping experiences for consumers and driving incremental revenue for brands across all sales channels: marketplaces, direct to consumer channels, social commerce, and digital ‘drive-to-store’. We’re problem solvers who take a holistic, consumer-centric view at clients’ businesses and find the best solutions adapted to their needs, ranging from focusing on specific challenges to leading the transformation of their entire e-commerce strategy. Our services include: -Providing insights on consumer behaviour and business opportunities (e-commerce insights and consulting: shopper studies, pricing and assortment strategy, opportunity scouting) -Optimizing product availability and delivery (e-commerce operations: vendor and seller accounts management, logistics and fulfillment consulting, order management) -Crafting compelling content (performance content: product catalogue production and optimisation, product pages, brand store development, Google and e-retail SEO) -Enhancing brand and product visibility (e-commerce media, social commerce) -Forecasting sales and inventory (e-commerce analytics: sell in and sell out forecast, inventory forecast, media performance analysis)
- Website
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https://havasmediagroup.com/havas-market/
External link for Havas Market
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Type
- Public Company
Employees at Havas Market
Updates
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Havas Market Germany has been recognized for their global eCommerce strategy with their long-standing client AMD during the 2024 Mx Awards Festival —an internal awards ceremony that uncovers, acknowledges, and celebrates the best Media Experiences across Havas Media Network. Congrats Havas Media Germany on this great win! #HavasMarket #eCommerce #RetailMedia #2024MxAwards
Silber für Havas Market bei den #MxAwards in der Kategorie E-Commerce! Wir sind begeistert, dass wir mit unserem langjährigen Kunden AMD für unsere globale E-Commerce Strategie bei den MxAwards ausgezeichnet wurden. Mit den MxAwards werden die besten Media Experiences innerhalb unseres Agenturnetzwerks gewürdigt und gefeiert. Bei 191 Einreichungen haben wir es geschafft, unter die Top 3 Cases zu kommen, und sind sehr stolz auf den Weg, den wir gemeinsam mit AMD gegangen sind. Der Grundstein für unsere gemeinsame Reise mit AMD war ein gemeinsam entwickeltes E-Commerce Playbook, das die Basis für relevante Retailer pro Land, Kampagnenziele und relevante KPIs gelegt hat. Daraufhin haben wir unsere Ways of Working gezielt an die Bedürfnisse und Ziele unseres Kunden angepasst und konnten den ROI unserer Kampagnen in 2023 um bis zu 300% steigern. Dank des Erfolgs unserer Retail Media Strategie in Europa und Nordamerika weiten wir unsere Strategie 2024 auch auf weitere Märkte aus und blicken gemeinsam mit AMD zuversichtlich in die Zukunft einer #meaningful Brand. #HavasMarket #ECommerce #RetailMedia #MxAward #HavasMedia #togetherweadvanceamd #amd
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Havas Market reposted this
Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays
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Havas Market reposted this
We are in the era of Creative Commerce. But are all stakeholders evolving as quickly as the concept itself? Read this compelling piece from Liquid Havas and Havas Market. Liquid Havas - Shopper Marketing & Ecommerce Creative Agency Havas Market
Recent studies from Google CEE and IPSOS found that over 80% of survey respondents opted to research online and purchase offline or research offline and purchase online —an indication of the blurring lines between online and brick and mortar worlds. A certain evolution must occur for brands wishing to leverage these channels to be shoppable anywhere, anytime. To explore this evolution —and creative commerce’s heavy influence on the retail media landscape —our Liquid Havas - Shopper Marketing & Ecommerce Creative Agency and Havas Market teams have compiled insights and perspectives for brands to win in creative commerce. This paper analyzes the changing dynamics of this concept including internet usage, channel shifts, purchase journey, key building blocks, and more. Read the full paper below or find on our website here: https://lnkd.in/g5HKWdcQ #CreativeCommerce #MeaningfulShoppingExperiences
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Congratulations to Havas Market España for being selected as JATA ELECTRODOMESTICOS GRUPO's agency to lead and develop their eCommerce strategy! 🌐 With a multidisciplinary team, Havas Market Spain will provide the brand with a full 360 service for its eCommerce channels. Read more on this strategic partnership below: #HavasMarket #MeaningfulShoppingExperiences
Hoy compartimos una de las noticias que más nos gustan, y es que empezamos a trabajar con JATA ELECTRODOMESTICOS GRUPO. 😀 Muchas gracias por confiar en nosotros para desarrollar vuestra estrategia de e-commerce. ¡Seguimos!
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Havas Market reposted this
Havas Market is a strategic full-service E-commerce offering within the Havas Media network focused on creating meaningful shopping experiences.
What an honor discussing how to be smart and tackle the boom of retail media effectively and with an eye on incrementality with Nagi Letaifa and Octavie Gosselin. Havas Market Havas Media Network #mirakl #ecommerce #retail #retailmedia
What a ride! The 2024 Mirakl Summit world tour came to a close last week with the final stop in New York City. Thank you to the 300+ participants and our amazing customer speakers including: Saks, Cencora, Mac Duggal, Christian Louboutin, Maisonette, The Boelter Companies, Hearst, Henry Schein, Blue Diamond Growers, Driven Brands Inc. and Nordstrom for sharing their expert insights on everything eCommerce, AI, Retail Media, industry insights, and more! Finally, thank you to our sponsors SAP, Avalara, Balance, Merkle, BORN, & McFadyen Digital for your ongoing collaboration and support. #eCommerce #marketplaces #Mirakl #b2b
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Havas Market reposted this
Attention E-commerce Marketing Mavens! Are you ready to take your e-commerce advertising strategy to the next level? Then look no further than this latest Omni Talk interview, featuring the incredible Molly Hop, EVP Market at Havas Media Network! In this must-listen interview straight from the Mirakl Summit, Molly dives deep into the world of retail media networks and shares her invaluable insights on how to optimize your paid media spend, leverage first-party data, and create a customer experience that sets you apart from the competition. You'll learn: ✅ Strategies for finding the perfect balance between endemic and non-endemic advertising ✅ How to align your KPIs and drive incremental growth for your brand ✅ The importance of agency partnerships and balancing short-term and long-term strategies Whether you're a brand looking to boost your relevance or a retailer aiming to build a top-notch retail media network, this episode is packed with game-changing tips and actionable insights that you won't want to miss! Subscribe to Omni Talk on YouTube now and join the conversation around mastering retail media networks and elevating your e-commerce advertising performance. https://lnkd.in/gpguxWDt #RetailMediaNetworks #EcommerceAdvertising #RetailMarketplaces #FirstPartyData #CustomerExperience #MiracleSummit #OmniTalk
Mastering Retail Media Networks: Strategies for E-commerce Advertising Success | Mirakl Summit
https://www.youtube.com/
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Great perspective from Molly Hop, EVP of Havas Market, on how to craft a successful retail media network strategy at Mirakl's Go Beyond Summit! 📈 Focusing on aligning KPIs, budget optimization, understanding a retail media partner's role for your brand, and creating a customer-centric experience are key to thriving in the retail media space, Hop notes. Watch below! #HavasMarket #MeaningfulShoppingExperiences #RetailMedia
Omni Talk Retail's Anne Mezzenga and Chris Walton Live From The Mirakl Go Beyond Summit with Havas Market's Molly Hop talking about the right metrics for a successful #RMN strategy. Join us on LinkedIn Live to ask all your #marketplace and #media questions of the Mirakl Go Beyond Summit attendees.
www.linkedin.com
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A great read featuring Anna Sibbing, Head of Havas Market Germany, on the growing prominence of retail media. Sibbing explains the hesitancy of retailers given retail media's complexity for implementation but notes the incredible growth potential and benefits for brands not yet in the space. Read the full article here: https://lnkd.in/dmsfzWDc #HavasMarket #MeaningfulShoppingExperiences
Unsere geschätzte Kollegin Anna Sibbing teilt ihre Expertise im Bereich E-Commerce im spannenden Artikel von Florian Kolf und Michael Scheppe, der die zunehmende Relevanz von #RetailMedia in unserer Gesellschaft beleuchtet. 📈 Der Beitrag zeigt unter anderem auf, wie Einzelhändler durch digitale Werbeplattformen neue Einnahmequellen erschließen. Nach Schätzungen des europäischen Werbeverbands IAB Europe sollen die Ausgaben für Retail Media in Europa von etwa 10,5 Milliarden Euro im Jahr 2023 auf nahezu 22 Milliarden Euro im Jahr 2026 ansteigen. Global könnte das Volumen dieses Geschäfts von 120 Milliarden Euro im letzten Jahr auf bis zu 200 Milliarden Euro im Jahr 2026 anwachsen. 🌍 Besonders hervorzuheben sind die Initiativen von #Rewe und #SchwarzMedia, die stark in digitale Werbebildschirme investieren und dadurch einen komplett neuen Geschäftszweig entwickeln. 📺 Trotz dieses Wachstums setzen laut Marktforscher IAB Europe zwei Drittel der deutschen Händler noch nicht auf Retail Media. Unsere Kollegin Anna, Head of #HavasMarket und Chefin des E-Commerce-Geschäfts unserer Agentur #HavasMedia, wird im Artikel zitiert: „Viele Händler lassen sich etwas entgehen. Es ist so, als ob man eine Wohnung hätte und diese nicht vermieten würde.“ Sie erklärt weiter, dass die Zurückhaltung vieler Händler oft auf fehlendes technisches Know-how zurückzuführen ist, da Retail Media in der operativen Umsetzung sehr kleinteilig und komplex ist. Für alle, die sich für die Zukunft des Handels und digitales Marketing interessieren, ist dieser Artikel ein absolutes Muss: https://lnkd.in/dR3_hn2n
Retail Media: Einzelhändler hoffen auf neues Milliardengeschäft mit Werbung
handelsblatt.com
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We are ecstatic to announce Havas' acquisition of omnichannel expert #Liquid! This exciting fusion of shared visions and values aims to redefine the shopper marketing and eCommerce landscape. 🛒 The newly rebranded, LiquidHavas - Shopper Marketing & Ecommerce Creative Agency, will join the network under Havas Market. Through the integration of creative, retail, and technological expertise, we are poised to deliver unparalleled value to brands and consumers alike. Read the full release here: https://lnkd.in/ec_abfGp #HavasProud #MeaningfulMedia #Aquisition
Havas Acquires Omni-commerce Expert Liquid to Enhance Ecommerce and Retail Media Expertise
havas.com