Roku Measurement Partner Program Overview: - Aims to measure TV streaming’s impact across the entire consumer funnel, leveraging based on Roku First-Party-Data. - Partners evaluated based on methodological rigor, streaming TV coverage, and consumer privacy compliance. ___________________________________________ For Reach Measurement: - Nielsen - iSpot.tv TV For Resonance Measurement: - Kantar - DISQO - Dynata, - Lucid Software (Cint) - MetrixLab - Upwave For Incrementality/Lift Measurement: - Foursquare - InMarket - Kochava, - Kroger Technology & Digital (KPM) - NCSolutions - Veeva Systems (Veeva Crossix) - Acxiom - AffinitySolutions - Catalina USA - Cuebiq - Experian Marketing Services - IRI + Circana - IQVIA - Nielsen - S&P Global (Polk Auto) - TVSquared by Innovid For MultiTouchAttribution (MTA): -Nielsen - VeevaCrossix - Kochava - LiveRamp (DataPlusMath) - IQVIA Navigator - Neustar, Inc. MTA (TransUnion) For Marketing Mix Modeling (MMM): - Analytic Partners - IRI - Ipsos Marketing Management Analytics - Nielsen For Campaign Verification: - DoubleVerify - HUMAN - Integral Ad Science - Moat via Oracle Data Cloud Source: https://lnkd.in/evfbJUyb
Harmonic Partners
Marketing Services
New York, New York 11 followers
Finding the signal through the noise
About us
With more than two decades of expertise, we specialize in offering consulting services in digital consumer science to businesses of various scales. Our team of seasoned professionals possesses extensive knowledge in advertising and marketing technology, enabling us to assist you in concentrating on and attaining your business objectives related to consumer and customer engagement.
- Website
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https://harmonic-partners.com/
External link for Harmonic Partners
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- New York, New York
- Type
- Privately Held
Locations
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Primary
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New York, New York 10010, US
Employees at Harmonic Partners
Updates
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📣 Calling on my network! Experian Marketing Services is actively hiring for #sales and #customersuccess roles across our buy-side & sell-side teams! If you or someone you know would be a good fit, please tag them below or reach out directly to me or the #hiringmanager. Let's help spread the word and drive awareness for potential candidates! We are currently hiring for the following positions: 👉 Sr. Account Exec - Sell Side, TV: https://smrtr.io/j_c-W - Hiring Manager, Colleen Dawe 👉 Account Exec - Sell Side, Supply: https://smrtr.io/jVpPj - Hiring Manager, Colleen Dawe 👉 Sr. Account Exec - Buy Side, Agency: https://smrtr.io/j_ckW - Hiring Manager, Brittany Blackford 👉 Sr. Customer Success - Buy Side, Agency: https://smrtr.io/j_c94 - Hiring Manager, Sarah Ilie Let's work together to find the best candidates for these exciting opportunities! #jobopportunities #hiring #jobsearch #identity #audiences #ctv #dsp #ssp #data
Senior Account Executive, Advanced TV
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