Grocery TV

In-store digital advertising isn't just effective; it's essential for CPG brands looking to boost their reach and performance. Our recent comprehensive meta-analysis confirms this, revealing an average 14% incremental sales lift across multiple product categories. Drawing on data from the past five years across 16 studies, this analysis not only underscores the effectiveness of in-store advertising but also sets a benchmark for industry expectations. As we continue to expand our network into new areas of the grocery store, the opportunities to engage nearly 70 million shoppers only grows, significantly enhancing the potential for sales impact. Dive deeper into our findings and discover how in-store digital advertising can elevate brand performance in our latest press release. Also, if you’re attending POSSIBLE this week, our team would love to chat with you about our insights and opportunities! #POSSIBLE2024 #DigitalAdvertising #Advertising #CPG

"Start experimenting now because as a brand you'll have a lot more knowledge as this becomes a bigger and bigger thing." Grocery TV CEO Marlow Nickell provides guidance to brands getting started on their in-store retail media strategy in a recent WARC podcast alongside Andrew Lipsman, Founder at Media, Ads + Commerce. In case you missed their original WARC article, we've linked to it in the comments below. #retailmedia #CPG

Consider the full shopper journey. By planning in-store retail media more holistically by audience vs. individual retailers, brands have the opportunity to increase frequency and reach as well as drive results in a time when cross-shopping is increasingly common. Based on Placer.ai's data, Grocery TV's audience has strong visitation overlaps with major big box stores including Walmart (70.4%), Target (45.6%), Costco (24.7%), and Sam's Club (20.6%). #retailmedia #foottraffic

Content is key when it comes to in-store retail media. We've conducted research to understand the impact of including contextually relevant entertainment content as a part of the Grocery TV in-store digital experience, and here's what we found: 📺 68% would remember brands better if their ads played alongside food-themed videos 🛒 77% said that it was important that entertainment content was relevant to the grocery environment ⛱ 73% said that it was important that entertainment content was seasonal Below is a snapshot of some of our summer videos, all curated by GTV's brand team. These channels not only serve to delight the shopper, but can also be sponsored by brands looking to run native content in the store. Research cited above can be found here 👉 https://lnkd.in/gNAbRFNc #digitalmarketing

What results can CPG brands expect from in-store retail media? Our meta analysis confirmed a 14% average incremental sales lift for CPG brands running on Grocery TV's network. Recap of the study below 👇 #cpg

"In-store media is expanding the funnel...with in-store media displays you can reach the right audience, deliver educational messages, and engage with shoppers like you used to be able to do with TV." In an IAB webinar in May, Andy Murray hosted Grocery TV CEO Marlow Nickell, Susanna Lee from Walmart Connect, and Katy Jordan from Mars United Commerce to discuss the why and how of in-store retail media. The conversation covered everything from the evolution of in-store media to measurement. If you missed it live, you can catch the on-demand version here: https://lnkd.in/gcyrWX-C #retailmedia

In GroupM's recently released Midyear Media Forecast, retail media and OOH took the top spots in terms of growth rate at +17.5% and +11.5%, respectively. While in-store retail media still represents a small portion of media spend within these channels, the growth underlines the state of the industry and gives a hint to where it's headed. Grocery TV combines the benefits of retail media, OOH, and TV--providing high impact advertising opportunities and mass reach in an environment where shoppers are in a buying mindset. We're excited about the future of in-store retail media and its potential to offer brands the best parts of these growing channels! Check out GroupM's report here: https://lnkd.in/ejn3PEcB #retailmedia #ooh

To echo Andrew Lipsman: in-store retail media starts with customer experience. So, what components create a positive CX when it comes to media in stores? We've surveyed thousands of shoppers and found a couple key variables that determine the effect in-store retail media has on their experience. 👉 The first and most obvious is the implementation of in-store hardware: does it interrupt their shopping experience or potentially create extra work for them to accomplish a job? Shoppers are in the store to shop, so introducing complexity can cause friction. 🖼 Beyond hardware, creative is often overlooked as the linchpin of how they experience an in-store activation. On a basic level, brands should tailor their creative to the store environment or specific in-store touchpoint where their ad is showing up. Relevancy to the shopper journey is key. ⛰ Taking it to the next level, the digital transformation of in-store media has also dramatically changed the range of creative capabilities (dayparting, weather-triggered creative, etc.) available to retailers and brands. These not only increase relevancy, but also keep content feeling fresh in an environment like the grocery store that they may visit multiple times a week. Check out Andrew's latest newsletter here: https://lnkd.in/g2wdSRtq

What's driving the growth of the OOH sector? According to EMARKETER, digital out-of-home, programmatic, and in-store retail media are the key drivers increasing OOH spend today and in the years to come. Here's what you need to know: 1️⃣ While DOOH is still a smaller portion of OOH inventory, it accounts for more than a third of the revenue in the sector. Advanced creative capabilities, programmatic integrations, and flexibility will continue to drive the growth of DOOH in the years to come. 2️⃣ Programmatic DOOH will account for over a quarter of DOOH revenue this year. The ease of transacting programmatically is a major draw for buyers looking to easily integrate DOOH into omnichannel campaigns. 3️⃣ In-store retail media will grow more quickly than overall retail media at 31.9% YoY. While in-store is still a small piece of the pie today, by 2028 it's expected to represent over $1 billion in ad spending and nearly a quarter of DOOH ad spend. Read the full report here: https://lnkd.in/gw-P8dSn #DOOH #RetailMedia #AdvertisingTrends

Exciting news! 🎉 Grocery TV was featured in Built In's list of "Top Digital Media Companies to Know." This recognition is a testament to our innovative approach to in-store retail media and forward-thinking team. And guess what? We're hiring! If you're excited about working in a startup environment and want to be part of our journey, check out our open positions. Full article here: https://lnkd.in/gQ5TFN8n?