Inflow®

Our team is busy prepping for another exciting #GoogleAnalytics4 Office Hours, where we'll be covering all the major platform updates from the last few months. Check out this clip from our May edition to see what you can expect — and make sure to register for next Thursday's event today! #GA4 #GoogleAnalytics

Want to supercharge your eCommerce Google Ads ROAS? Start with these tips from our PPC experts 💡 Revisit our complete guide for everything you need to know about improving your Google Search and Shopping campaigns, using 14 strategies tested and proven by the eComm experts at Inflow. Read the full list and start optimizing your #PPC efforts now: #ppcstrategy #googleads

Tired of the revolving door of agencies serving your business? Put a stop to it all by partnering with Inflow for your digital marketing needs. Our 97% client retention rate speaks for itself — but, for more proof of customer satisfaction, check out our long list of case studies: https://hubs.la/Q02GrMl10 #goinflow #digitalmarketingagency

New case study alert! 📢 Since partnering with MOOD earlier this summer, we've transformed this #eCommerce brand's social campaigns into powerhouses, with near-instantaneous results post-launch. The secret? Strategically segmented ad creative that speaks to the brand's ideal customer profile. Find out how we helped MOOD achieve a 122% increase in total account ROAS — and a 341% increase in lower-funnel campaign ROAS — by reading the complete case study now: #socialmedia #socialmediamarketing #FacebookAds

Want to take your social media ad creative from "good" to "great"? Start with these 5 best practices from our social ad experts ⬇️ 1⃣ Use a full-funnel approach. Create specific ads for every stage in the buying cycle, paying close attention to brand awareness and audience engagement. 2⃣ Remember the importance of brand education. When advertising to new audiences, make sure your ads clearly describe what your brand is and how it can help solve their unique challenges. 3⃣ Commit to regular creative refreshes. When your audience sees the same ad repeatedly, you'll lose their interest. Rotate new videos and images frequently to keep your campaigns fresh. 4⃣ Look to your competitors. For brainstorming help, use Facebook's Ad Library to analyze competitors' ads and see what you could do better. 5⃣ Always be testing. Best practices are great to start, but the most impressive results come from unique, A/B-tested social ad creative. Need help kickstarting those tests? You know where to find us. #socialmedia #socialmediastrategy #FacebookAds

After a much-deserved summer break, Inflow's Google Analytics 4 Office Hours are back and better than ever. And, this month, we're kicking things off with a special Google-Ads-themed edition. Join our analytics and PPC teams live as they explain how you can make the most out of integrations between these two platforms, based on commonly found mistakes and real-life client wins. Register for your event link now: #PPC #GoogleAnalytics #GA4

1 creative shift + 3 days = 122% increase in Meta Ads ROAS 💰 Learn how we delivered near-instantaneous results for MOOD using a revamped social ad creative strategy designed with our unique, full-funnel approach in mind. Inflow's senior paid social strategist Sara Lomax walks you through it all in the video below ⬇️ Want to take your ad creative from "good" to "great" and generate similar results for your brand? Check out our complete case study now for our experts' tips: https://lnkd.in/gJvbueb2 #SocialMedia #socialmediamarketing #socialmediamarketingtips

When it comes to first-party customer data, your email list is gold. And getting your site visitors to hit "subscribe" is a lot easier than you think. In this complete guide, Inflow shares the 15 proven strategies we've developed to improve email opt-in rates, get more subscribers for our clients, and create a more comprehensive list of audiences for cross-platform marketing efforts. Read through the full list and start testing them on your site today: #email #emailmarketing

At one point or another, most #eCommerce businesses consider folding an Amazon storefront into their strategy. But this marketplace isn't a home run for every retailer — and it's not something to dive into without proper research. Before your business takes the Amazon plunge, ask yourself the following questions: 1⃣ Does your brand have a history of success? Amazon won't save a sinking ship. If you're an independent brand, you should already have a steady stream of buyers through your own website, a Facebook store, an Esty store, etc. 2⃣ Do you have a reliable inventory? Amazon is a great and hungry beast that must be fed. If you can't reasonably supply the demand of a successful Amazon campaign, you might not be able to profit. 3⃣ Can you commit time to feed management? Having successful products on Amazon depends on continually updating your listings with new visuals, product details, A+ content, and user-generated content — no small feat for marketing teams that are already stretched thin. 4⃣ Can your business *really* be profitable? You might see higher revenues on Amazon, but you will often see higher costs, too. Accurately estimating those costs (and building realistic KPIs) will determine your success on this channel. For more of our eComm experts' thoughts on Amazon selling (including the major pros and cons your team should consider), check out our complete guide today, linked in the comments below ⬇️ #amazon #amazonmarketing #amazonads

Free shipping is all the rage when it comes to converting #eCommerce shoppers — but it's not the *only* way to reduce cart abandonment rates in 2024. ICYMI: Using research from this year's Best in Class report, we've updated our complete guide for shipping/returns policies with what we now recommend, depending on your business size, budget, and logistics flow. Check out the full post today to learn: • How prevalent free shipping is among top online retailers • Which alternative policies are available • How effective those options are • And much more https://hubs.la/Q02CLqlh0