Fulkrum

At Fulkrum, we partnered with Glam Jail, a fresh and innovative Medspa, to create a highly customized and optimized website that perfectly captures their fun and professional brand. Glam Jail's new online presence stands out from stuffy competitor sites with vibrant aesthetics and an engaging presentation that reflects their unique culture. We organized their extensive list of services in a clean, simplified way to enhance the user experience. The highly customized website elevates the user journey, providing in-depth details on each service like treatment types, timelines, and before/after galleries so visitors are well-informed. Clear calls-to-action guide visitors seamlessly to booking appointments, signing up for the email newsletter, and connecting on social. The new website positions Glam Jail as an authority in the medspa space while showing their approachable, empowering personality. We're proud to help bring their brand story to life online through an exceptional digital experience. Check it out at www.glamjail.com.

We're excited to share our branding project for Glam Jail, an unconventional and vibrant medspa. Glam Jail is all about empowering individuals to embrace their natural beauty through innovative skincare and cosmetic treatments. They wanted a brand identity that shatters expectations in the medspa industry with unapologetic aesthetics fused with glamour. Our team developed a bold logo and brand voice that exudes confidence and self-awareness around the aging process. With vibrant colors and an unconventional look and feel, Glam Jail guides patients to unleash their inner radiance with a little professional help. We're proud of this daring brand that encourages people to be unabashedly themselves as they invest in their wellbeing. The world could use more boundary-pushing businesses like Glam Jail. Check out their new brand identity and learn more about their unique approach at www.glamjail.com.

Our design team at Fulkrum recently had the opportunity to rebrand Emily Kate's Bakery, a passion project founded by Robin Knight for her daughters with gluten allergies. The previous branding felt unnecessarily ornate with a green and red color palette that didn't allow for versatility across different applications and sizes. We aimed to create a personalized yet legible logotype that reflected the brand's namesakes – Robin’s daughters, Emily and Kate. The new logo features a custom, hand-scripted font using a monolinear brush with rounded edges, mirroring the look of piped frosting on desserts. The yellow dot over the "i" in Emily and teal apostrophe in Kate's name act as colorful accents reminiscent of sprinkles, subtly implying the unique personalities of the sisters. We provided logo variations in stacked and horizontal formats, both contained within a shape and free-standing, to ensure flexibility for different use cases. Beyond the logo, we worked closely with Robin to establish a minimalist brand aesthetic using large color fills and subtle patterns that allow the bakery's mouthwatering products to take center stage. An expansive set of simple flavor illustrations was also created. This rebrand exemplifies our team's ability to deeply understand a client's story and transform it into a cohesive visual identity. We're proud of the revitalized look for Emily Kate's Bakery that maintains the personal legacy while positioning it for future growth. #Branding #BrandDesign #GraphicDesign #Bakery #Logo

On the heels of our recent branding work with Elivate, a national wellness company, our web team embarked on an extensive redesign of their digital presence. The project goals were ambitious: ▪️ Restructure the entire website ▪️ Integrate 8 brand new product categories ▪️ Add dozens of new product pages ▪️ Create a cohesive, modern look and feel Our talented designers crafted visuals for over 80 new pages, developing product imagery and styling that reflects Elivate's innovative, science-backed solutions. Meanwhile, the dev team built out a full styling theme overhaul with flexible, easy-to-use page templates - empowering the client to seamlessly manage content updates. The result is a dynamic, user-friendly website that positions Elivate at the forefront of personalized wellness. It beautifully showcases their growing catalog of offerings through a clean, conversion-focused design. We're thrilled with this digital transformation for Elivate and to be part of elevating their brand experience online.

We recently had the opportunity to partner with Elivate, a national wellness company specializing in optimized body and mind protocols, on an extensive rebranding initiative. When Elivate approached us, they needed a cohesive brand strategy, guidelines, and refreshed materials to reflect their innovative, personalized, and medically-backed approach. Our team went to work, establishing a distinctive brand identity that encapsulates the essence of vitality, joy, and renewal. The vibrant color palette and clean typography exude a sense of clarity and vibrancy, while the imagery celebrates active living and empowerment. Through carefully curated visuals that evoke natural beauty and purity, we crafted a narrative that positions Elivate as not just a purveyor of products, but a facilitator of a richer, more vibrant life experience. With the brand elements solidified, we created a suite of updated print materials, including brochures, posters, and marketing assets, ensuring a unified, modern look. Comprehensive logo usage standards, a custom iconography set, and brand typography and imagery guidelines were also established. Through close collaboration, we developed branding that authentically conveys Elivate's commitment to science-based wellness solutions tailored to individual needs. The brand identity celebrates the joy of living well, inviting individuals to embrace a lifestyle of empowerment and renewal. We're proud of this partnership in elevating the Elivate brand and look forward to their continued growth and success as they inspire others to live their best lives.

At Fulkrum, we had the privilege of collaborating with Fitness Things, a renowned provider of commercial and residential fitness equipment, service, consultation, and design. Our mission? To create a cutting-edge e-commerce platform that would provide a seamless way for their customers to discover and purchase fitness products. The project's scope was ambitious, encompassing the development of a comprehensive website featuring over 5,000 fitness products and variations. To cater to the diverse needs of their residential and commercial clientele, we crafted two distinct custom storefronts, each presenting a unique product hierarchy tailored to their respective audiences. One of the project's challenges was sourcing accurate and up-to-date product data from multiple vendors. Our team tackled this by developing custom scripts to scrape and consolidate data, ensuring a consistent and reliable product catalog. A key highlight of the project was the integration of a custom WooCommerce-based Request for Quote (RFQ) system. This feature streamlines the procurement process for commercial clients, enabling them to seamlessly request quotes for their desired products, further enhancing the overall customer experience. The end result is the visually appealing and highly functional website, www.fitnessthings.com, which serves as a comprehensive destination for all fitness-related requirements. Stay tuned for more exciting projects and innovations from Fulkrum as we continue to push boundaries and set new standards in the world of web development and eCommerce solutions.

When Chef Source tasked us with redesigning their calendar, our design team saw an opportunity to infuse artistic flair into a practical tool. Through fresh styles, consistent typography, and harmonious layouts, we elevated the calendar's aesthetic appeal. The redesign transformed the calendar into a visually captivating canvas that celebrates Chef Source's culinary artistry. Each month unveils a striking design, inviting viewers to immerse themselves in a visual feast. We take pride in delivering innovative solutions that elevate the ordinary into the extraordinary, resonating with clients and their audiences.

When Chef Source, a local family-owned gourmet specialty food supplier catering to culinary professionals, entrusted us with redesigning their product catalog, our design team approached the task with a passion for excellence. With over 2,500 products in their expansive range, we set out to create a catalog that not only showcased their offerings but also delivered a visually captivating and user-friendly experience. Through a meticulous design process, we introduced fresh styles, consistent typography, and variable yet harmonious page layouts. Stunning new feature imagery breathed life into the pages, while reorganized product sections streamlined navigation. We also optimized continuity and categorization by adjusting pagination, adding hundreds of new offerings, and removing discontinued products. To ensure a polished presentation, our team meticulously retouched 127 product photos, removing backgrounds and fine-tuning levels, color, and contrast. We even created dedicated feature pages to spotlight specific suppliers, complemented by a user-friendly table of contents organized by section and food type. The result? A visually stunning, highly functional, 160-page catalog that left Chef Source delighted and their customers inspired. We take immense pride in our ability to transform complex design challenges into compelling solutions that resonate with clients and their audiences alike.

Fulkrum has been the pit crew behind Championship Auto Shows and AutoRama's website since 2015. Our team of web developers and design strategists have created a website that is as powerful as the Hotrods and Custom Cars it showcases. With over 100,000 visitors and 1 million pageviews during Detroit AutoRama each March, the website is a high-performance machine that never misses a beat. We're proud to be the driving force behind this iconic event's online presence. Want to experience the thrill of AutoRama Detroit? Head over to AutoRama.com for ticket information and show details. Trust us; it's going to be one wild ride! #AutoRamaDetroit #WebsitePitCrew #FullThrottle #Fulkrum

We were privileged to partner with ECPAT International on a website overhaul for their far-reaching network fighting to end child exploitation. Our design team developed custom iconography and branding elevating their nonprofit image. Our development team then rebuilt the site’s infrastructure and features. Understanding progress is central to spurring further action. We programmed an interactive world map tracking country-level progress on implementing mandatory background checks for positions involving contact with children. Another map links to regional resources - member facts/contact, stories, news and impact indicators. Donation tools enable fueling of ECPAT’s on-the-ground aid and advocacy. Multi-language content engages their worldwide community of supporters. By emphasizing measurable impact and equipping stronger connections, the refreshed website gives ECPAT an expanded platform to drive their mission of protecting children forward. We are honored our team could contribute our skills to such a vital cause. See ECPAT's expanded capabilities in action: https://ecpat.org/