Flourish

Flourish

Financial Services

New York, NY 2,386 followers

Flourish provides innovative access to financial products that help RIAs secure their client's financial futures.

About us

Flourish builds technology that empowers financial advisors, improves financial lives and retirement outcomes, and delivers new and innovative investment options to advisors. Today, the Flourish platform is used by more than 700 wealth management firms representing more than $1.5 trillion in assets under management. Flourish is wholly-owned by MassMutual. For more information, visit www.flourish.com.

Website
https://www.flourish.com
Industry
Financial Services
Company size
51-200 employees
Headquarters
New York, NY
Type
Privately Held

Locations

Employees at Flourish

Updates

  • View organization page for Flourish, graphic

    2,386 followers

    We're excited to announce the launch of our integration with Addepar, which provides portfolio reporting software that helps investment professionals provide informed, precise guidance for their clients. The integration creates a data connection to bring Flourish Annuities and Flourish Cash account and transaction information into advisors’ existing workflows. "Monitoring and reporting on held-away cash holdings alongside other portfolio assets has been a game changer,” said Vikram Chugh, COO/CTO of Robertson Stephens. "Not only are we helping our clients earn a competitive interest rate, but we can more easily include this cash in our conversations and the client’s overall investment strategy. It truly demonstrates our commitment to providing clients with holistic wealth management." Learn more and get started with our guide: https://lnkd.in/eRhqDmMi #cash #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Flourish Financial LLC and Addepar are separate and unaffiliated entities. This feedback may not be representative of the experience of other customers, and is not a guarantee of future performance or success. Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC and to Flourish Insurance Agency LLC in its capacity as a licensed insurance producer providing insurance services related to such platform, and where applicable, the individual annuity contracts intended to be purchased by individual clients of registered investment advisors (“RIAs”). This is not a proposal or a solicitation to purchase insurance. Please visit flourish.com for more information.

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  • View organization page for Flourish, graphic

    2,386 followers

    Proud moment! We’re excited to share that Flourish is a finalist in 3 categories for the 2024 Wealth Management Industry Awards.  http://spr.ly/6041eFzjR A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information.

  • View organization page for Flourish, graphic

    2,386 followers

    Join us on Thursday, May 23 at 2pm ET for a webinar with RightCapital and Bradley Mendel, CFP®, EA, Wealth Advisor, to learn about the key benefits of the latest Flourish integration and how it supports Brad’s practice. With this new integration, advisors can enable a data feed and gain a complete view of client Flourish accounts from within RightCapital. In the webinar, experts from the RightCapital and Flourish teams will help answer questions and explain how to get started in a few easy steps. Register for the webinar: https://lnkd.in/etvisTWd Learn more and get started with our guide: https://lnkd.in/eMGpwyD7 #cash #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information. Flourish Financial LLC and RightCapital are separate and unaffiliated entities.

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  • View organization page for Flourish, graphic

    2,386 followers

    We're excited to announce the launch of our integration with RightCapital, a planning tool used by financial advisors. Advisors can now enable a data feed integration and gain a complete view of client Flourish accounts within RightCapital. "A solid financial plan starts with an accurate snapshot of clients' entire financial lives," said Bradley Mendel, CFP®, EA, Wealth Advisor at Mendel Money Management. "Having visibility into clients' cash holdings can make a big difference, as clients often hold more cash than we think they do. With Flourish data appearing in RightCapital, we don't have to ask clients for balances, eliminating a time consuming and error-prone step in the planning process. Better plans drive better financial outcomes for clients, and that's always the goal." Learn more and get started with our guide: https://lnkd.in/eMGpwyD7 #cash #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information. Flourish Financial LLC and RightCapital are separate and unaffiliated entities. This feedback may not be representative of the experience of other customers, and is not a guarantee of future performance or success.

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  • View organization page for Flourish, graphic

    2,386 followers

    Thanks for the recognition, Investment News! We’re proud to be helping advisors grow their practices and offer clients great solutions for their cash and fixed income. #investmentnews #flourish https://lnkd.in/gHfYtCZ6 Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC and to Flourish Insurance Agency LLC in its capacity as a licensed insurance producer providing insurance services related to such platform, and where applicable, the individual annuity contracts intended to be purchased by individual clients of registered investment advisors (“RIAs”). This is not a proposal or a solicitation to purchase insurance. A Flourish Cash account is a brokerage account offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank.  Please visit flourish.com for more information.  

    RIA-focused fintech Flourish is living up to its name

    RIA-focused fintech Flourish is living up to its name

    https://www.investmentnews.com

  • View organization page for Flourish, graphic

    2,386 followers

    Flourish CEO Max Lane sat down with industry veteran Mark Bruno to talk about meaningful trends in our industry and how they’re driving growth for the RIAs who take advantage of them. Emigrant Partners https://lnkd.in/g88WksMw A Flourish Cash account is a brokerage account offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank.  Please visit flourish.com for more information.   Annual percentage yield (APY) as of 04/24/2024 and may change at any time.  The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party Program Banks who provide the interest rate and FDIC insurance. Please visit https://lnkd.in/ewRGQpsi for further details on rates and FDIC insurance coverage.

    View profile for Mark Bruno, graphic

    Managing Director, Head of Strategic Advisory, Emigrant Partners

    We have officially entered a new era for financial advice, or "Wealth Management 3.0" as Max Lane and I discuss in detail on the latest episode of Emigrant Partners' podcast, RIA+. For years, we have been talking about a set of megatrends that have the potential to completely re-shape the dynamics of wealth management. Maybe it's just me, but it feels like these megatrends are very much a reality now: 1. A massive intergenerational transfer of wealth - Yes, $84T is expected to be passed down to Gen Xers and Millennials by 2045, but an average of at least $1T a year is expected to transfer over the next several years 2. The emergence and continued development of sophisticated, purpose-built WealthTech (See: Any Michael Kitces Advisor Technology Map from the last 12-24 months) 3. The need to combine more personalized and specialized planning services with investment management - and not just for an individual, but for an entire family unit Somehow, Max and I covered this in 40 minutes, and also highlighted how these megatrends are unlocking new growth opportunities for firms with a truly long-term perspective. Thank you to Max and the Flourish team for bringing such a deep and informed perspective to RIA+. Check out Episode 9 here: https://lnkd.in/ebkujFFv

    ‎RIA+: Wealth Management 3.0: Max Lane on the Future of Talent, Transition & Technology on Apple Podcasts

    ‎RIA+: Wealth Management 3.0: Max Lane on the Future of Talent, Transition & Technology on Apple Podcasts

    podcasts.apple.com

  • View organization page for Flourish, graphic

    2,386 followers

    We're celebrating Financial Literacy month by putting the focus on behavioral finance: a growing field that explores the psychological factors and biases that drive human behavior and influence financial decision making. We're excited to share an interview with Orion's Chief Behavioral Officer, Dr. Daniel Crosby, Ph.D., a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. We sat down with him to discuss the elements of behavioral finance, how it can help advisors understand their clients, and the role of curiosity in advising. Read more: https://lnkd.in/gpdNEZF8 #behavioralfinance #interview #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank.  Please visit flourish.com for more information.

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  • View organization page for Flourish, graphic

    2,386 followers

    Goodbye rate tiers, hello 5.00% on all cash! We’re excited to announce that Flourish Cash now offers the same great rate on all account balances for all account types. Combined with up to $20M in FDIC coverage through our Program Banks for two-person households, Flourish Cash is now even more valuable to your clients as they earn 5.00% APY on every dollar in their Flourish Cash accounts. #cash #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank.  Please visit flourish.com for more information.  Annual percentage yield (APY) as of 04/24/2024 and may change at any time. The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party Program Banks who provide the interest rate and FDIC insurance. Please visit https://lnkd.in/ewRGQpsi for further details on rates and FDIC insurance coverage.

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  • View organization page for Flourish, graphic

    2,386 followers

    We're diving deeper into the subject of behavioral finance with an interview with Flourish CEO Max Lane. In our latest article, he shares about the value for advisors who understand clients' emotional needs and how it can benefit the advisory relationship. Read more: https://lnkd.in/gQHUe-xx #cash #wealthmanagement #financialplanning A Flourish Cash account is a brokerage account offered by Flourish Financial LLC. Flourish Financial LLC is not a bank. Please visit flourish.com for more information.

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