Final Boss Sour

The "Art" of Going “Viral” Is it an art? Is it an equation? Or is it just luck of the draw? In 2015, when I started my video making career, the idea of “going viral” intrigued me immensely. The fact that you could upload a video and be seen by millions overnight seemed like the opportunity of a lifetime. I studied other viral creators for years & even got a job at an ad agency to learn more about social behaviors. and in 2020, TikTok gave me the chance to put my learnings to the test. Today, my own channels have a combined 3.5 billion views and 10 million fans. Yet, I still question if I know what i'm doing. That is, until I put my knowledge to the test with something completely different - Final Boss Sour. With my decade of studies and well thought out hooks, the brand has amassed 50+ million organic views and nearly 200,000 fans in under a year. Even with big hits in the past, our most recent spot gaining traction hit different. When I wrote it, I knew it was going to blow up. The whole team did. But upon uploading it flopped. Hard. Often times the content you think is going to pop, flops. And the content you think is going to flop, pops. I'm too veteren to linger on failed attempts at virality, so I moved on and started writing my next video. But on Monday morning the team notified me that our video was exploding on YouTube. I was as giddy as a school boy whose absent father remembered to pick him up from class. It wasn't only the views, but the comments. In a world full of garbage ads, we made something for the people. This video aided us in having our biggest drop yet. Do it once, call it luck. Do it twice, might be on to something. Do it 4 years straight, write a book on it 🤣

Keep reading if you like coffee and/or sour candy…. First 50 people to comment on this with a guess of how many Final Boss Sour Packets are in these boxes, Tommy Riggs and I will send you a Starbucks Gift Card.  In honor of National Sour Candy Day, the closest 100 guesses will receive some free Final Boss Sour (hint it’s between 1 and 5000).  We all need our Wednesday pick-me-up ☕️ Many have asked why I do this every week = there's too much "taking" on social media and not enough "giving"

❗️A Message From The Final Boss on National Sour Candy Day❗️ ✉️ Dear Gooberlandians, Happy National Sour Candy Day, especially to all the whiny creatures who are unhappy with my ruthless rule since returning from 80 years of exile. On this holiest of days, let us remember the rich heritage of the celebration. Let us honor the mid-level brand exec at some Big Sour Co. who sent enough signatures to some company with no real authority to designate the holiday. Our forefathers tell us that despite the accomplishment, the act did not make up for a year of poor productivity and the patron exec again was given just the mid-tier of annual bonuses. While trapped in an expired pickle jar for 80 years, I counted the days in cucumber seeds and dill flakes to make sure I never missed this day. I celebrated by reciting the Regal Theater’s pre-movie policy reminder and refreshments plug. It kept me sane. And now that I am back in sour power I want to take a break from enacting revenge on the realm that banished me and wish you all a joyous National Sour Candy Day. To give back today, I am offering all new customers a free box with their first purchase. Sure, we offer this deal everyday, but- Sincerely, The Final Boss

Last week, Final Boss Sour did the 8th most sales in the Food and Beverage category on TikTok Shop. We are also currently the 2nd fastest growing brand in the Food and Beverage category. 🚀 Not just Snacks or Candy, we are talking the whole Food and Beverage category. Insane Growth. Thank you Jem Wilner and the rest of the TikTok team for the support! Ali Mirzaei you're a TikTok Shop wizard and we wouldn't be here without you! The quest to #1 continues! ☝ 🔥

This cringey boomer science teacher totally underestimates this goth girl's science fair project. But when he gets a taste of her Final Boss Sour strawberries, his tastebuds are blown, and he can't help but give her first place!

After an entire night of playing instead of cleaning at the arcade, Ralph the Sanitation Engineer finally wins a prize at the claw machine. That is, until it vanishes into a portal and emerges as an even better reward: THE ALL-NEW FINAL BOSS SOUR STRAWBERRY KIWI!

The Final Boss Sour reporter exposes Jim Swizzle's incompetence and obliterates Bill Bromberg from Big Sour, highlighting their natural ingredients versus toxic concoctions. Finally, Barry Muphen from the Blueberry Gild complains about brutality.

Final Boss Sour is fueled on nostalgia Do you guys remember when every commerical used to have a corny jingle? Those were the days. Our exclusive TikTok Shop Sampler Pack has now sold over 5000 units in the last couple weeks. And to keep stoking the fire, we launched it on our website too. It’s by far our most popular box. With each product launch, we spend hours ideating the announcement video and in this case, writing our own jingle 😂 This sampler pack comes with 2️⃣7️⃣ pouches 3️⃣ fruits 3️⃣ levels of sour Pick one up and give us a try!

Our product demos >>> Their product demos Final Boss Sour’s most recent "product demonstration" has taken socials by the balls. In the last 3 days, this video has: 📈 Converted 100s of orders 👀 1.5 million organic views 📺 50% completion rate Our unique philosophy on social media marketing is spearheading this type of continual engagement. We don't believe in spamming UGC videos and public humiliation tactics. We believe in great story telling and providing comedic value to onlookers lives. With this thinking we our channels have: 👀 43M combined organic views 👥 140K combined followers 📅 In just 7 months Enjoy the show and be sure to follow me here on LinkedIn before it’s too late 🫡

📱🚀 20 million views later… Our Final Boss Sour commercial has organically reached 20 million views on YouTube Shorts, within 1 month of posting, and just 2 months of the brand’s launch. Because the video’s longer than 60 seconds, we posted it as a part 1 (16M views) and part 2 (4.7M views). 🧐 At this point, you may be asking- “how?” ➡️ Virality is never fully predictable. However, across Science’s portfolio of CPG brands, we have noticed the audience’s tendency to favour material garnered towards entertainment over selling. ➡️ This video’s title is “It’s scientifically proven eating sour foods promotes beneficial risk-taking.” You’ll notice in the video that there is no one telling you to buy the product, nor telling you the benefits. Instead, we show you the product, and show you the benefits, in a creative way that follows a storyline and character arc. ➡️ As Director of Media at Science, I was a Co-Writer and Executive Producer on this commercial, working with the marvelously talented James Hicks and London Lazerson to bring it to life. We continue to grow the brand with engaging, cinematic content that stands out against an increasingly saturated landscape of brand advertising. 🎬 If your brand is interested in standing out with us, let me know. Comment below your thoughts, and what your greatest challenge has been concerning content. Let’s break it down.