London Lazerson

Should You Include TV Appearances in Your Demo Reel? If you're featured in TV segments, you're sitting on a goldmine for your demo reel. These segments are usually well-produced, have excellent audio quality, and pack a punch for credibility. It communicates to others that... You've been rigorously vetted You're an recognized expert. You might be famous! (only famous people are on TV) Ultimately, it establishes trust with viewers. Kinda like having Meta on your resume in the tech world. So yes. Put your media appearances into your demo reel. Choose clips where you're demonstrating your expertise. Also, the logo looks really great. People notice. #storytelling, #personalBranding, #publicSpeaking, #business, #demoReel ____________________________________________________________ Hi, I'm Cam. I make demo reels for 6 and 7-figure speakers that makes event planners go WOW!

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Concept is key. Are you choosing to tell your viewers what your product/service makes them feel (Branded) or telling them what your product/service does [for them] (Commercial) Know WHAT your client does and/or provides to their clients - ask them what seems like silly questions, try to reverse engineer things, understand "the what" then start to construct things visually with "the what" interlaced. See things from the unbriefed viewer's perspective, create the vision with them first in mind, then add depth (this is where the spark is) whether its a Branded or Commercial piece, knowledge is vital, concept is key. #concept #video #digitalagency #cinematography #campaign #message

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Every newscaster has one. Every Podcast Guest should too. It's called a MIC FLAG. The not so subtle branding you can use on video calls and podcast interviews. Here is what to look for and where ot get it. How do you make sure people remember your company on calls? https://hubs.ly/Q02l4_Hf0 #Podcast #PodcastGuesting #PodcastBookers #PodcastEquipment

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https://lnkd.in/g5y5Ke_v Learn how to boost your profits as an affiliate, coach, or consultant with our latest blog post on "Maximizing Profits with My Big Commissions Lead Magnet." Discover the ins and outs of this powerful tool, the benefits it offers for affiliates, and how coaches and consultants can leverage it to attract more clients and increase revenue. Dive into real-life success stories showcasing the tangible results achieved using My Big Commissions Lead Magnet. Whether you're just starting or looking to take your business to the next level, this blog post provides valuable tips and insights on implementing this lead magnet effectively. Don't miss out on this opportunity to maximize your profits - get started today!

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Hey California small businesses! We know you hustle hard, and your digital marketing campaigns are key to finding new customers and growing revenue. But guess what? The California legislature is messing with your money. They're trying to pass a new law – SB 1327 – that'll jack up the cost of digital advertising by 7%! That's right, 7% more expensive! This tax is supposed to target the big tech guys like Facebook, Google, and TikTok, but guess who really ends up paying? You guessed it – small businesses like yours! You're already facing enough competition from those big brands with their massive budgets. You don't need lawmakers making it even harder. Tell your legislators to oppose SB 1327 and stop this tax madness before it hits your bottom line. Click below to sign the letter and protect your marketing budget! Your voice matters – let's show them we won't take this lying down. #nonewtax #digitalmarketing https://lnkd.in/gZBGUeKC

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Podcasting can be an effective and cost-efficient way to generate leads when you have a limited budget and resources. 6 ways podcasting can help your business: 1. 𝐈𝐧𝐞𝐱𝐩𝐞𝐧𝐬𝐢𝐯𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 Creating podcast episodes requires minimal equipment investment compared to video production or other content formats. With just a decent microphone and free audio editing software, you can produce high-quality audio content. 2. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐬 𝐄𝐱𝐢𝐬𝐭𝐢𝐧𝐠 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 If you already have your organization's subject matter experts or thought leaders, you can leverage their knowledge and expertise by having them as podcast guests or hosts. This allows you to create valuable content without significant additional costs. 3. 𝐁𝐮𝐢𝐥𝐝𝐬 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐓𝐫𝐮𝐬𝐭 A well-produced podcast that provides valuable information and insights can help establish your brand as an authority in your industry. This builds trust with your audience, making them more likely to convert into leads when you promote a lead magnet or offer. 4. 𝐑𝐞𝐩𝐮𝐫𝐩𝐨𝐬𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 Podcast episodes can be repurposed into various content formats, such as blog posts, social media updates, or video snippets. This maximizes the value of your initial investment and reaches a wider audience. 5. 𝐂𝐨𝐬𝐭-𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐋𝐞𝐚𝐝 𝐌𝐚𝐠𝐧𝐞𝐭𝐬 You can offer podcast episodes or episode transcripts as lead magnets. These have a relatively low production cost compared to traditional lead magnets like ebooks or whitepapers. 6. 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐂𝐨𝐦𝐩𝐨𝐮𝐧𝐝𝐢𝐧𝐠 𝐑𝐞𝐭𝐮𝐫𝐧𝐬 Podcasts have an evergreen nature, meaning your episodes can continue to generate leads long after their initial release. Unlike some other marketing channels with more fleeting impacts, podcasts offer long-term benefits. By leveraging the cost-effectiveness and versatility of podcasting, you can consistently generate high-quality leads without breaking the bank. Combine this with strategic lead magnets and nurturing campaigns for the best results.

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"What are your rates for video production?" As creatives, we hear this question all the time. But the truth of the matter is that every project is unique. Videos come in all different shapes and sizes. There are social media videos that can be done with an iPhone and then there's high-end cinematic commercials that require a full crew. In order to receive an accurate quote from a production company, it's important to have details for your project such as: What are they going to be shooting? Where is the video going to be distributed? Who is the intended audience? Can I provide them with an example video/s? What is the desired length of the final video/s? How many days of shooting is required? Will the project need travel? Will they need to hire more people? When are the shooting dates? When is the due date for the final video? Have this info ready on hand and you'll find yourself getting answers much faster from video companies. #videoproduction #californiavideo #marketingtips

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Do content creators script all of their video stuff, or do they just wing it? These are 3 of my considerations to pick my style. SCRIPT IT: - If you’re doing this with a team. - It keeps everyone aligned. - Ensure your message is clear. FREESTYLE IT: - You’re a solo creator (no need for external communication) - Allows for authenticity and flexibility, - Though it might take longer to get to your desired outcome. MIX & MATCH: - Write bullet forms instead of full paragraphs. - Then adapt it as you go. - Perfect to balance structure with creativity. I feel that whether one plans every detail or improvises, What really matters is finding what feels right for you. Otherwise if not, it won't be easy enough, so will end up being short lived. What approach feels right for you? 🙂 #contentcreation #videoproduction #creativeprocess

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Make your cred combust! Are paid ads stretching your budget? Are you shelling out ad money without seeing results? It’s time to begin Inbound Marketing. Give your audience massive value in blogs, videos, and bite-sized clips from your podcasts. Not only will your cred go through the roof, but customers will start coming to you! PR/Marketing Pro and Home Business Coach #MCBizzBooma shares business gems in rap! Enjoy these hip-hop business tips, and hop on my calendar in the comments to find out what MC Bizz Booma can do for your business. #creativity #innovation #business #strategy

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On one of my latest podcast episodes I talked with Facebook Ad expert Stacy Kennedy about why consistency is so important when it comes to your branding on Facebook (and other social platforms). Stacy and I recorded a 5-episode series about all things Facebook, so make sure you stay tuned into Rock Your Book Launch podcast over the next few weeks to catch them all. First episode covers Facebook basics, so give it a listen wherever you enjoy your podcasts 🎧 #bookmarketing #bookpublishing #publishing #publishingservices #writingtips

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Here's another tip from Instagram on how to get your content out there! Keep watching to know the 3 pointers you should consider when creating content. Stay tuned for more! nextMEDIA Driving Business to Your Business . . . #nextmedia #nextmediadigital #digitalmarketing #digitalmarketingmiami #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingservices #digitalmarketingtip #digitalmarketing2024

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If you’re a video strategist, you probably already know this, buuuuut… The clients that need you most all have one thing in common. Look at the businesses you’ve impacted most- Their offers are big purchase decisions for their customers. Builders, doctors, software providers, etc etc People are doing their research before throwing money at them 💸 Every additional step in their sales process is a potential fall off point. They need to be consistently: 🧲 Attracting people 🏆 Building trust ⚙️ Clarifying their process… at every step along the way. The right video strategy lets them do exactly that. Unless you know something I don’t, we haven’t figured out how to clone ourselves yet. Video’s the closest thing we’ve got 🎥 If you can help a high-ticket business owner “clone” themselves, you’re worth your weight in gold. They’re busy as hell. Their time is valuable. They might not know it yet, but they need ya. How are you making sure they know it? #videobusiness #videostrategy #salesfunnel

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There's a very important word when it comes to success and building your own brand... Tune in to The Marketing Ninja Podcast today to find out what that is. Find it on your favorite podcast platform!

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Today’s #DailyPost is the latest blog on #AdFraud from the Anura PR team. We've all encountered the checkbox to confirm "I'm not a robot," or the images with blurred numbers and letters, but do you know the difference between CAPTCHAs and reCAPTCHAs? Learn about their distinct roles in combating fraud in 2024 here: https://hubs.la/Q02CJJMM0 #Anura #CAPTCHA

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Unlock the power of visibility with San Jose's premier Search Engine Optimization services. Elevate your website's ranking and seize the spotlight in the digital realm. Let's journey together towards online success! #SEO #SanJose #DigitalMarketing

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🎥 Did you know that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text? That's the power of video content! 🚀 In today's digital age, leveraging video content has become a non-negotiable strategy for growth, and here's why: Videos are incredibly effective at catching and maintaining the attention of your audience. 🌐 They combine visuals, sound, and story, engaging viewers on multiple levels and creating a more memorable experience. 💡 Whether it's through behind-the-scenes peeks, product demonstrations, or heartfelt stories, video content can humanize your brand, build trust, and drive engagement. 🤝 Plus, with the rise of social media platforms like TikTok and Instagram, where video content reigns supreme, there's no better time to get in front of the camera and share your brand's story. 📈 But it's not just about creating videos—it's about creating the RIGHT videos. 🎯 Video content should be tailored to your audience's interests and needs, providing value that's both informative and entertaining. And with search engines now indexing video content, your SEO stands to gain too. 🌟 Remember, the goal isn't just to sell. It's to create a community of engaged followers who trust your brand and look forward to your content. 🌍 Start small, think strategically, and the growth will follow. 📊 👉 Ready to unlock the potential of video content? Comment below or hit 'share' to start a conversation on how video can take your digital marketing strategy to the next level. Let's harness the power of video together! 🚀 #VideoContent #DigitalMarketing #BrandGrowth #Engagement #SocialMediaStrategy #ContentCreation #SEO #MarketingTips #VisualStorytelling #GrowthHacking #VideoMarketing

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