🍪 Companies Embrace Loyalty and Exclusive Deals to Adapt to the Cookie Decline 📉, While Consumers Streamline App Usage 📱
Starting the week well-informed is key, and Siprocal is your go-to source for the latest insights in the gaming, CTV, and mobile ads industries.
Companies bet on loyalty and exclusive offers to circumvent the end of cookies 🍪
Privacy policies have become a key focus for marketers, impacting how they assess #campaign success, with 90% acknowledging this. Privacy regulations are making ROI measurement harder, particularly due to limitations on #tracking user behavior through third-party #cookies. Companies are adapting by emphasizing #loyalty programs and #personalized offers based on purchase history. This raises privacy concerns and highlights the need for #transparency and data comprehension.
What does this mean for you? 🤔
These shifts hold notable consequences for #publishers and #advertisers. Publishers must seek alternative tracking methods due to declining third-party cookie effectiveness, necessitating #content and #strategy adjustments to align with loyalty programs and #personalized offers while preserving #data privacy. Advertisers need to modify their strategies to harness these changes, invest in precise data, and emphasize #consumer trust and transparency.
EXAME https://lnkd.in/dXdx6KzZ
Consumers are using and installing fewer mobile apps as they settle on favorites 📲
In 2023, nearly 98% of smartphone users, amounting to 255.8 million individuals, are using fewer #apps due to favorites in various categories, primarily from new #smartphone owners. The average user installs 18.5 apps in 2023, down 2.5 from 2020. Despite this, most app categories are expected to grow faster than new user adoption, leading to a slight increase in app category usage by the average smartphone user between 2023 and 2026.
What does this mean for you? 🤔
For publishers and advertisers, these changes signify heightened competition for #user attention due to fewer app downloads, underscoring the importance of more effective#marketing strategies. In-app advertising gains significance as users spend more time in a select number of apps, necessitating non-disruptive ad experiences. The rise of super-apps and app consolidation underscores the need to explore #advertising opportunities within these comprehensive platforms, necessitating an adaptation of strategies to align with the changing app landscape.
eMarketer https://lnkd.in/d2qRB9D6
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