FERO

📢 Interesting Read Alert: Gen Z's Shopping Habits Influenced by TikTok and Influencers Recent insightful article by CNBC discusses how Gen Z's shopping behaviour is significantly shaped by TikTok and influencers. According to a KPMG report, this trend underscores the powerful role of social media in today's retail landscape. 🔹 Influence of TikTok: Gen Z consumers are highly responsive to trends and recommendations from TikTok, often translating social media engagement into purchase decisions. 🔹 Power of Influencers: Influencers are not just promoting products; they're shaping purchasing habits by creating relatable and authentic content that resonates with Gen Z's values. 🔹 Digital Savvy Generation: Gen Z's comfort with technology and social media platforms makes them a unique demographic that marketers are keen to understand and engage with. For businesses and marketers, this highlights the importance of a strong social media presence and collaboration with influencers to connect with the Gen Z audience effectively. Check out the full article here! https://lnkd.in/duEunXti

🚀 Mastering Abandonment Emails 🚀 In the fast-paced world of e-commerce, cart abandonment is a significant challenge. An effective abandonment email strategy can turn potential missed opportunities into conversions. Nearly 45% of these emails are opened, with over 21% resulting in click-throughs, and half of those clicks leading to purchases. 📈 🛠️ Key Elements for Success: ⏱️ Timing is Key: Send the first email within an hour of abandonment to boost conversion rates by 20.3%. 📬 Compelling Subject Line: Grab attention with lines like "Did you forget something?" or "Your cart misses you!" 🛒 Clear CTA: Make it easy for customers to return to their cart with a prominent, visually distinct CTA button. 🎁 Incentives: Offer discounts or free shipping to motivate customers. 📱Mobile Optimisation: Ensure emails are mobile-friendly to reach a broader audience. 🌟Social Proof: Include reviews or testimonials to reinforce product value. 🔧 Top Tools for Enhanced Emails: Klaviyo: Advanced segmentation and automation. Intuit Mailchimp: User-friendly with detailed analytics. Omnisend: Personalised emails and robust reporting. Shopify Abandoned Cart Recovery: Effective and customisable. Drip: Seamless integration with detailed customer insights. Personalise your CTAs to match individual preferences, making your customers feel understood and valued. 💡 Start mastering your abandonment emails today and watch your e-commerce sales grow! 🚀 Read the full blog here 👉 https://lnkd.in/esBArfMH #ECommerce #CartAbandonment #AbandonmentEmail #EmailMarketing #CartAbandonment #CustomerEngagement

Discover five actionable strategies and tools you can use to boost your company's conversion rates! 🚀 Check out our latest blog 👉 https://lnkd.in/ekw27Dpn #checkoutconversion #cartabandonment #ecommerce

In the fast-paced realm of e-commerce, standing out is everything! 🌟 what sets the leaders apart? Personalisation is the game-changer! 🎯 Level up your e-commerce game! 🚀 Act on Personalisation: 🎳 Offer spot-on product recommendations. 💻 Tailor website content by demographics or location. 📨 Hit their inbox with personalised emails and cart reminders. 💲 Serve up promotions that match their interests. Dive deep into our latest blog to unlock the secrets of personalisation in e-commerce! 💼 Don't miss out on happier customers, boosted sales, and data-driven success! 🔥 👉 https://lnkd.in/eBwg43hk #checkoutabandonment #personalisation #ecommerce #checkout

Another milestone at FERO - we are officially in our new home in Madrid! The seeds of the FERO Tech Hub are planted 🌱 and we can't wait to see it grow as we continue in our journey 🚀 #checkoutconversion #cartabandonment #ecommerce #newbeginnings

Discover FERO’s Solutions, and how we can revolutionise your checkout experiences. 🚀 Read all the details at 👉 https://fero.com! #checkoutconversion #conversion #cartabandonment #ecommerce

Our latest blog dives deep into where the customer journey hits a dead end. Read more 👉 https://lnkd.in/dvwfmdsQ #checkoutconversion #conversion #cartabandonment #ecommerce

Sometimes the one-size-fits-all payment approach doesn’t work. It's time to personalise the checkout process like you do music playlists! Navigating the complexities of checkout optimisation requires not just the right technology but also the right expertise. FERO’s personalised checkout solution can help you: - Gain valuable insights into customer behavior and preferences. - Reduce cart abandonment by 50% with a seamless checkout experience. - Build trust and loyalty with a frictionless shopping ecosystem. Discover how our solutions can provide users with insights into the core factors influencing conversion and authorisation rates, ultimately leading to success. For more details - read our latest blog: https://lnkd.in/eTyi_HbW #checkoutconversion #cartabandonment #ecommerce #conversion

And thanks to the Astra Motion team for a great collaboration in creating an extraordinary site. 🚀

You may already know us or it’s a first! Nevertheless we are excited for you to discover the new and improved FERO website!! https://fero.com.