FERO’s Post

We already know that about 70% of shoppers abandon their virtual shopping baskets. But it doesn't have to be this way. Check out our latest blog post where we outline how FERO can help increase your #conversionrates and capture those lost sales. Let's turn those abandoned baskets into successful transactions!

Customer Experience at Checkout - Are waiting lines costing you sales? As sports brands intensify their Direct-to-Consumer efforts and build their offline presence, they are looking to capture more data at the point of sale and implement processes to stay in touch with customers after shopping. However, a common sight in these stores is customers getting impatient at checkout lines. Long waits can be a result of: 🧾 Receipt Generation 📝 Apps and Community Sign-Ups, Loyalty Program Enrollment, and Feedback Collection ⌨ Manual Data Entry and Typos These delays not only frustrate customers but can also lead to lost sales. 𝐇𝐨𝐰 𝐂𝐚𝐧 𝐖𝐞 𝐎𝐩𝐭𝐢𝐦𝐢s𝐞 𝐓𝐡𝐢𝐬 𝐏𝐫𝐨𝐜𝐞𝐬𝐬? Digital receipts to the rescue 🙌 By implementing digital receipts, you can create a seamless, contactless checkout experience. Benefits include: ▶ 𝐅𝐚𝐬𝐭 𝐚𝐧𝐝 𝐄𝐚𝐬𝐲 𝐑𝐞𝐜𝐞𝐢𝐩𝐭 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐨𝐧: Customers receive their receipts directly on their devices, making the process quick and convenient. ▶ 𝐑𝐞𝐜𝐞𝐢𝐩𝐭𝐬 𝐢𝐧 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫- 𝐏𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞: Digital receipts can be generated in the customer's preferred language, enhancing their shopping experience. ▶ 𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧𝐥𝐞𝐬𝐬 𝐎𝐩𝐭-𝐈𝐧𝐬 𝐚𝐧𝐝 𝐬𝐢𝐠𝐧-𝐮𝐩𝐬: Enable smooth opt-ins and sign-ups for loyalty programs, newsletters, communities and more. Say goodbye to long waits and hello to a smoother, more efficient checkout process with digital receipts! Read more in our detailed blog, link in the comments! #CustomerExperience #DigitalReceipts #RetailInnovation

Unleash the power of dynamic payments with Bold Checkout! 💳✨Learn how this innovation boosts conversion rates, increases average order value, and maximizes customer lifetime value. 📈 Dive into the future of checkout experiences now: https://bit.ly/3NzfUju #boldcheckout #ecommerce #tailoredcheckout

Consumers expect the same experience in retail stores as online: no waiting times at checkout and engaging and personalized interactions that resonate with what I am looking for! Are you struggling to implement such phygital experiences in your store? Let’s connect! #retailtech #retail #digital #customer

Want to supercharge your sales? Your checkout process might be the key! Ensure your store offers the most straightforward, widely accepted, and user-friendly payment methods. Dive deep into the top payment gateways of 2023 in our latest blog post and find out how you can enhance the shopping experience for your customers. 🛍️ Unlock the secrets to a seamless checkout now and SAVE this post for future reference! 🔒👇 https://lnkd.in/eUDUYZxH #ecommercesuccess #smoothcheckout #boostyoursales #ecommerce #ecommercetips

"Getting the checkout experience right can mark the difference between a successful sale and an abandoned cart." That rings true for many of the companies FERO works with. Although some are already focused on conversion optimisation, many overlook the final step in the conversion funnel. That's a very expensive blind spot that can easily be avoided, and with profound implications for your #checkoutconversion. We already know that according to the Baymard Institute ~68.5% of shoppers abandon their cart because of missing payment methods, too long checkout process, or unclear shipping calculations. That's where we can help! By the time your visitors reach the checkout page, they have gone through a long journey and are ready to bring it to a conclusion. "This is arguably one of the most sensitive CX touch points in a transaction." It only makes sense to personalise it and ensure shoppers have the best possible #checkoutexperience.

55% of consumers say a frustrating checkout experience is enough to make them quit the process mid-transaction. 91% of consumers cite a satisfying checkout experience as significantly affecting their decision about whether or not to return to a merchant. Humble brag incoming... 🤷♂️ Across the board, we see unnecessary data collection, irrelevant information being displayed that clutters the page, pages breaking on mobile (the list goes on) during checkout. My hunch is that this usually occurs as a result of platforms bolting on features their users have requested, without considering the impact on the end-to-end journey. This is something that we are laser focussed on at Fanbase: - Stripping out unnecessary ‘noise’ from any purchase flow - Clear calls to action - Mobile optimisation - Providing an easy guest checkout option - Minimal clicks - Providing multiple payment methods - Scrutinising feature requests and how they fit into our experience In tandem with this, we continue to test our flows with a diverse group of people alongside tracking the data to see the impact of any changes. The result? We believe we have an industry-leading conversion rate (based on information available online) and the fastest purchase end-to-end through Fanbase is just 16 seconds 💨 We know we aren’t perfect, our backlog has plenty of enhancements in this area, but if we continue with this focus, it will always be a strength.

In the fast-paced world of #ecommerce, the checkout process plays a pivotal role in enhancing the shopping experience and improving business performance. Why does this matter? 🤔 🛒 A streamlined checkout process reduces cart abandonment by providing a smooth, hassle-free shopping experience. ⭐ It builds customer trust, drives repeat purchases and fosters brand loyalty. 💰 It reduces friction in the sales funnel, converting more browsers into buyers, thereby increasing revenues. ⁠ Our partner, Propeller, has penned an informative blog where they unveiled the essential features for a high-performing #Shopify checkout. Learn how to maximize your checkout efficiency and get ready to power up your sales! Check it out 👉 https://bit.ly/45s73qE

🔍 Top 3 Tips for Checkout Optimization 🔍 1️⃣ Simplify Payment Methods: Hide unused payment options to reduce confusion. 2️⃣ Clear Labels: Rename payment methods to make them more intuitive. 3️⃣ Logical Order: Reorder payment methods based on customer preference. Using these tips, Checkout Rules can transform your checkout experience! 🚀 #ecommerce #Shopify #CheckoutTips #CheckoutNinja

Tired of losing customers due to lengthy checkout processes? Say hello to one-click checkout—a game-changer for boosting conversions and customer satisfaction. Here’s why it’s a must-have: 1. Higher Conversion Rates: Simplify checkout to a single click and watch your conversion rates soar. Say goodbye to cart abandonment woes! 2. Efficient Checkout Flow: Streamline the buying journey with fewer form fields and faster transactions, ensuring a seamless experience for your customers. 3. Higher Mobile Purchases: Empower mobile shoppers with easy, quick purchases, reducing friction and increasing sales on mobile devices. 4. Builds Trust: Showcase professionalism and security with a smooth, trustworthy payment process, enhancing brand loyalty and credibility. 5. Better Customer Experience: Impress customers with a modern, hassle-free checkout that keeps them coming back for more. 6. Faster Purchases: Save time for customers and increase purchase completion rates with lightning-fast checkout steps. Ready to revolutionize your checkout experience? Partner with Checkout.com and Bolt for a best-in-class one-click checkout solution that's secure, efficient, and customer-centric. #Ecommerce #CheckoutExperience #OneClickCheckout