Faktory

We share a lot from behind the scenes, but this might be the most exciting BTS yet. Our team is becoming a part of TrendyMinds! ⚡️ Click the link to learn how the strategic collaboration will provide limitless possibilities for our clients. https://ow.ly/fpC350QhVnS

Not all good ideas have to 'have legs,' though great ones often do. For our client, PACS, we refreshed an entertaining spot that connected well with the audience. This time, we traded robots for the Illuminati and upgraded a lobster to a kraken.

🥇 Integrated Campaign of the Year 🥇 by Modern Healthcare + Ad Age's Healthcare Marketing Impact Awards. We're honored to stand alongside giants, having won gold for the "I Am" campaign with Centura Health. This recognition marks it as one of the best healthcare advertising campaigns across all media platforms.

Ask any brand crushing it in the healthcare industry. Effective marketing starts with these three strategies: ❤️ Creative Content: - Know Your Audience: When you understand their preferences and pain points, your content can deeply resonate. - Show Thought Leadership: Boost credibility and trust with content that adds value. - Be Mobile Friendly: Have your website and content easy to access on smartphones and tablets. - Share Patient Stories: Utilize real-life success stories and patient testimonials to build trust. 👀 Smart Search Advertising: - Do Keyword Research: Identify the best terms and phrases used when searching for health services. - Have High-Quality Landing Pages: Direct users to relevant & quality landing pages from your ads. - Monitor and Improve Your Quality Score: Focus on ad relevance, landing page quality, and click-through rate for lower advertising costs and better positioning. 📉 Savvy Social Media: - Offer Healthcare Tips: Advice and helpful preventive care info can position your organization as a trusted source. - Plan for Crisis Management: Prepare to manage negative comments and address sensitive healthcare topics. - Engage With Your Audience: Respond to comments and messages promptly, encourage discussions, and offer guidance. #healthcaremarketing

Well, lookie here. Our creative director, Taylor Preston, made it to the front page of Muse World for exceptional, award-winning work in healthcare. 🏆 Read on for her insights into creative that doesn't just stand out, but stands for something. https://ow.ly/1H9B50Q6syz

We think you’ll recognize the agency that won gold for Integrated Campaign of the Year. Spoiler alert: it’s us! 😎

🤩 There's nothing quite like hearing 'and the Emmy goes to Faktory.' It's an honor to be honored. Without a brave client, the work wouldn't exist. The same applies to our dedicated team. And caffeine. #emmyawards #creativeagency #healthcaremarketing

🏀 'Tis the [Jazz] season. Around here, that means a new spot for our client, PACS, as the official sponsor of the Utah Jazz. Here's to a passionate client, and of course, the fans.

The word's out, literally. 🎉 Our newsletter is live! This curated roundup of impactful industry news and trends will be delivered every quarter. Subscribe to make sure you're in on the fun. ➡️ http://eepurl.com/iCU4lA

A fav quote from one of the G.O.A.T.s. Faktory is stacked with curious and creative people—not just in the Creative Department, but across the entire agency. Eavesdrop on one of our legendary morning standups and, trust us, you’ll see what we mean.