ESM

Things continue to take off over at ESM. Jeff Hoffman Dan Everett

ESM Joins Forces with All-American Safety Malaki Starks and Powerade to Unveil "It Takes More" Campaign ESM, the foremost sports agency specializing in Commercial NIL, sports strategy, and deal procurement, is thrilled to announce a groundbreaking collaboration between All-American safety Malaki Starks of the The University of Georgia, two-time reigning National Champions, and Powerade. This partnership marks an exciting milestone in the landscape of student-athlete endorsements and signifies a significant step forward in the investment from global commercial partners. The sports drink has been a sponsor of the NCAA since 2010. It launched its first NIL campaign during this spring’s March Madness, signing contracts with 37 men’s and women’s college basketball players. Now the The Coca-Cola Company has made its largest NIL push yet, signing five college football players with plans for activations across TV, social media and radio. Florida State‘s Jared Verse, LSU quarterback Jayden Daniels, Georgia cornerback Malaki Starks, USC wide receiver Mario Williams and Iowa running back Kaleb Johnson. The hydration drink has partnerships at more than 20 schools. Powerade made sure athletes were able to rep their institution’s IP marks in the deal. “As the official hydration partner for many big-time programs, we want Powerade to be synonymous with college football – and there was no better way than to team up with several of the best athletes in the country for our newest campaign,” BODYARMOR Sports Nutrition chief marketing officer Thomas Gargiulo  said in a statement. “These top players embody who we are as a brand, putting in the work in hopes of getting to the next level. Given the huge reach of college football, we’re excited to tap into that network of fans and consumers to showcase that POWERADE offers more than the competition.” Dubbed the “It takes more” campaign. Steve Parry #sportsbusiness #commercialNIL #NIL Pete Nakos #on3 Dan Everett https://lnkd.in/gqNMn26K

World of Hyatt Kicks Off Football Season by Extending Relationship with NFL Rookie Jalin Hyatt In what was one of the most visible NIL partnerships of 2023 ESM brokers extension with the global hospitality partner. Hyatt Hotels Corporation announces a continued collaboration with wide receiver Jalin Hyatt as he embarks on his professional football career in New York this fall.  In 2022, Hyatt became one of the first hotel brands to announce a name, image and likeness (NIL) deal with a college athlete. "We are immensely proud of Jalin for his outstanding performance during pre-season and thrilled to extend our collaboration with such an emerging talent who shares our name,” said Mark Vondrasek, Chief Commercial Officer, Hyatt. “We originally started working together when Jalin was a college athlete, and we couldn’t be happier to continue cheering him on as he graduates into pro status." In addition to sharing a name, Jalin Hyatt and World of Hyatt have exemplified a joint dedication to caring for others so they can be their best. This collaboration goes beyond traditional sponsorships by creating a shared vision of collaborative moments both on the field for Jalin and his family and throughout Hyatt hotels. “This is a monumental moment for me, and I can't wait to make my mark both in football and through my work with World of Hyatt to provide my family and fans exclusive access to unlock new travel opportunities this season,” said Jalin Hyatt, professional football player. “Alongside Hyatt, I’ll be able to make sure my family is there to support me at all of my games as well as enjoy the off-season in some of our favorite destinations.” #thisisesm #sportsbusiness Jeff Hoffman Dan Everett Rick Rhodes Neil DeVries

THE CAVINDER TWINS UNVEIL "DOUBLE RAZZ" WITH BUCKED UP: A FRESH TWIST ON ENERGY DRINKS The Exhilarating New Blue Raspberry Flavor is Designed to Elevate Energy, Focus, and Metabolism in a Unique 12oz Can Brought together with the Twins agent support from Alexi Hecht, this partnership continues to redefine athlete and influence integration. "Haley and Hanna were part of the formulation, taste profiling as well as The Cavinder Twins official branding and integration into packaging and product. As creative directors they provide not only an avenue to communicate with a very selective audience but a path forward for brands which is efficient and effective to move product." said Jeff Hoffman Partner at ESM Bucked Up has collaborated with the dynamic Cavinder Twins Haley Cavinder and Hanna Cavinder to launch an electrifying new energy drink flavor, "Double Razz". In an inventive twist, this Blue Raspberry sensation delivers a groundbreaking enhancement to your energy, focus, and metabolic functions in a uniquely designed 12oz can. “Double Razz is a unique product release that promotes powerful performance and encourages pushing boundaries to achieve the extraordinary. Collaborating with the Cavinder Twins has allowed us to create a product that ignites vitality and relentless energy, and we are thrilled to be working with them,” shared Ryan Gardner, Bucked Up Co-founder and CEO. “Creating our own energy drink flavor has been a dream of ours. Bucked Up allowed us to have a hand in every step of the process. From hours of taste testing to planning the creative, we were able to truly bring our vision to life,” said Haley and Hanna Cavinder. The Cavinder Twins are revolutionizing the realms of sports and online entertainment. Represented by ESM, Haley and Hanna Cavinder have carved a distinguished path as formidable basketball athletes, bringing an indomitable spirit and relentless determination to the court. Front Office Sports On3 Brett Knight Pete Nakos #sportsmarketing #twinfluence

THE CAVINDER TWINS UNVEIL "DOUBLE RAZZ" WITH BUCKED UP: A FRESH TWIST ON ENERGY DRINKS Brought together with the Twins agent support from Alexi Hecht, this partnership continues to redefine athlete and influence integration. "Haley Cavinder and Hanna Cavinder were part of the formulation, taste profiling as well as The Cavinder Twins official branding and integration into packaging and product. As creative directors they provide not only an avenue to communicate with a very selective audience but a path forward for brands which is efficient and effective to move product." said Jeff Hoffman at ESM

ESM and client Dre Swift of the Philadelphia Eagles joins Six Star Pro Nutrition (Iovate) and Kellogg Company to create the ultimate athlete’s dream: Frosted Flakes® and Froot Loops® This game-changing partnership will not only see the reinvention of two time-tested breakfast favorites into high-performance protein but will leverage the beloved Tony the Tiger and Toucan Sam characters. Through this partnership, Dre surprised Imhotep Charter School at practice as they look to continue an undefeated season. #thisisesm ESM Jake Duhaime

World of Hyatt Kicks Off Football Season by Extending Relationship with NFL Rookie Jalin Hyatt In what was one of the most visible NIL partnerships of 2023 ESM brokers extension with the global hospitality partner. Hyatt Hotels Corporation announces a continued collaboration with wide receiver Jalin Hyatt as he embarks on his professional football career in New York this fall.  In 2022, Hyatt became one of the first hotel brands to announce a name, image and likeness (NIL) deal with a college athlete. "We are immensely proud of Jalin for his outstanding performance during pre-season and thrilled to extend our collaboration with such an emerging talent who shares our name,” said Mark Vondrasek, Chief Commercial Officer, Hyatt. “We originally started working together when Jalin was a college athlete, and we couldn’t be happier to continue cheering him on as he graduates into pro status." In addition to sharing a name, Jalin Hyatt and World of Hyatt have exemplified a joint dedication to caring for others so they can be their best. This collaboration goes beyond traditional sponsorships by creating a shared vision of collaborative moments both on the field for Jalin and his family and throughout Hyatt hotels. “This is a monumental moment for me, and I can't wait to make my mark both in football and through my work with World of Hyatt to provide my family and fans exclusive access to unlock new travel opportunities this season,” said Jalin Hyatt, professional football player. “Alongside Hyatt, I’ll be able to make sure my family is there to support me at all of my games as well as enjoy the off-season in some of our favorite destinations.” #thisisesm #sportsbusiness Jeff Hoffman Dan Everett Rick Rhodes Neil DeVries

GQ Sports profiling ESM clients Haley Cavinder and Hanna Cavinder provides an introspective look at the growth and evolution of NIL.

ESM Joins Forces with All-American Safety Malaki Starks and Powerade to Unveil "It Takes More" Campaign ESM, the foremost sports agency specializing in Commercial NIL, sports strategy, and deal procurement, is thrilled to announce a groundbreaking collaboration between All-American safety Malaki Starks of the The University of Georgia, two-time reigning National Champions, and Powerade. This partnership marks an exciting milestone in the landscape of student-athlete endorsements and signifies a significant step forward in the investment from global commercial partners. The sports drink has been a sponsor of the NCAA since 2010. It launched its first NIL campaign during this spring’s March Madness, signing contracts with 37 men’s and women’s college basketball players. Now the The Coca-Cola Company has made its largest NIL push yet, signing five college football players with plans for activations across TV, social media and radio. Florida State‘s Jared Verse, LSU quarterback Jayden Daniels, Georgia cornerback Malaki Starks, USC wide receiver Mario Williams and Iowa running back Kaleb Johnson. The hydration drink has partnerships at more than 20 schools. Powerade made sure athletes were able to rep their institution’s IP marks in the deal. “As the official hydration partner for many big-time programs, we want Powerade to be synonymous with college football – and there was no better way than to team up with several of the best athletes in the country for our newest campaign,” BODYARMOR Sports Nutrition chief marketing officer Thomas Gargiulo  said in a statement. “These top players embody who we are as a brand, putting in the work in hopes of getting to the next level. Given the huge reach of college football, we’re excited to tap into that network of fans and consumers to showcase that POWERADE offers more than the competition.” Dubbed the “It takes more” campaign. Steve Parry #sportsbusiness #commercialNIL #NIL Pete Nakos #on3 Dan Everett https://lnkd.in/gqNMn26K