This week we are highlighting some of the key learnings we gathered from the Hollywood Climate Summit for wealth advisors, investors, and fellow media professionals communicating about this vital issue.
-Unlock understanding through curiosity. Science communicator and (in his words) “famed mechanical engineer” Bill Nye emphasized the importance of curiosity in fostering understanding. "We are in charge of a whole planet, we need to manage it," he said. "That takes understanding, and understanding takes curiosity.” Climate change can be a hot button and alienating topic to dive into. It may be more effective to begin by finding out what your audience is innately curious about and connect with them on that level.
-Leave cynicism at the door: Vulnerability and action. The producers and hosts of the Drilled podcast partnered with the Carmack Collective on a panel on the role of big business in climate disinformation. Here, panelists collectively stressed the importance of vulnerability in environmental communication. "The two places that don’t require action or vulnerability are hopelessness and having your head in the sand," one speaker noted. Embracing vulnerability is challenging but essential for genuine engagement and meaningful action. The pathway to vulnerability begins with leaving cynicism at the door and creating a space where hopeful and constructive conversations around impact can take place.
-Use simple equivalencies. In a panel on effectively communicating about a clean energy future, Jennifer M. Granholm, U.S. Secretary of the Department of Energy, was joined by director Patty Jenkins (Wonder Woman). While the pairing was unexpected to say the least, we did glean a valuable piece of advice that we already emulate at Ethic — the use of simple equivalencies to make complex topics more relatable.
One example Secretary Granholm used was to explain the building of solar capacity “in terms of Hoover dams." Tangible, familiar equivalencies can help the public grasp the scale and impact of renewable energy projects. This approach can demystify technical subjects and make them more accessible to a broader audience.
Dive deeper with our latest Insights article from Ethic studio team members Kylie Holloway and Chris Fanelli
https://lnkd.in/e9QkH9GC