Are you struggling to create engaging video ads that truly resonate with your audience? Let us introduce Empath by CoolTool Inc.! Empath's unique approach goes beyond traditional survey studies, utilizing implicit measurements to capture consumers' true feelings and behaviors. With Empath's innovative gamified techniques for measuring mouse movements and response time, and utilizing a user webcam (activated only with their consent), you can gain a comprehensive understanding of your audience. Empath's testing capabilities extend to both storyboards and final-cut videos. Our fast solution delivers online reports, visualizations, and interactive XLS dashboards. This allows you to turn data into decisions in a snap. Learn more on our website! #mr #mrx #marketresearch #videotesting #videoads #ad #advertising #video #testing #data
Empath by RIWI
Market Research
Elevate your video ads to the next level with our easy-to-use and affordable neuromarketing testing technology
About us
Empath.video by RIWI goes beyond the surface of your audience's survey scores and reactions to video ads. We uncover the why and how behind consumer reactions, providing an affordable pathway to advanced neuroscience insights tailored for you. Our platform presents you with comprehensive online reports, engaging visualizations, and user-friendly interactive XLS dashboards. Leveraging advanced neuroscience techniques, we probe deeper than typical surveys, unearthing the implicit feelings, attention, and emotions that truly fuel consumer actions. Empath.video enables you to amplify emotional engagement in your video ads, strategically place branding elements for enduring impact, and discern the real influence of your ads on brand perception using our implicit impact evaluation tools. We also provide moment-by-moment storyline analysis, empowering you to create narratives that truly connect with your audience. Join us at Empath.video and unlock a profound understanding of your audience's behavior. Enhance your advertising strategy and propel yourself to the leading edge of audience engagement.
- Website
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https://www.empath.video/
External link for Empath by RIWI
- Industry
- Market Research
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 2023
Updates
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Differentiate your ad with the Von Restorff Effect. In a sea of sameness, uniqueness captures attention. Use bold visuals and innovative designs to make your brand memorable. https://lnkd.in/d93aHTKN
Neuromarketing Insights to Supercharge Your Advertising Campaigns
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Transform your advertising with the Peak-End Rule. Focus on creating unforgettable moments and impactful conclusions that resonate with your audience. These peaks of emotion ensure your message is remembered long after the ad ends, enhancing brand recall https://lnkd.in/d93aHTKN
Neuromarketing Insights to Supercharge Your Advertising Campaigns
empath.video
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Discover how Coca-Cola's latest ad keeps viewers on the edge of their seats. Delving into the 'Masterpiece' campaign, we highlight the art of engaging audiences through emotional highs and the strategic timing of content. Learn how to craft advertisements that resonate deeply and leave lasting impressions. https://lnkd.in/dvi3XtSM #Engagement #EmotionalMarketing #ViewerInsights"
Coca-Cola's 'Masterpiece' | Empath
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Discover how Starbucks transforms ordinary mornings into extraordinary stories. Our latest case study reveals the secret behind maintaining high viewer engagement in advertising. It's not just about selling coffee; it's about selling a lifestyle. Dive into the essence of creating ads that resonate with daily life, making Starbucks a companion in every journey. https://lnkd.in/d2Jc7W2w #Marketing #Starbucks #Engagement #LifestyleBranding"
Sturbucks' 'It starts with you' | Empath
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Watch this fascinating expedition through market research's rich history — from the Digital Data Collection Era to the AI and Predictive Analytics Frontier! 📈 Key milestones: 🌐 Digital Data Collection (1990s): Quicker insights in the digital age. 📱 Social Media Analytics (2000s): Real-time consumer sentiment revelation. 📊 Big Data Analytics (2010 hi s): Transforming complex data swiftly. 🤖 AI & Predictive Analytics (2020s): Redefining with intelligent algorithms. This isn't just history; it's a guide to our future! Get more insights about research industry past and future in this article https://lnkd.in/dWWvBZ2g
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Technology has revolutionized the accessibility of research, making the treasure trove of deep consumer insights no longer the sole province of industry giants. But how did we get here? Let's explore the pivotal milestones that rewrote the playbook of market research. Decisive Moments in Market Research Evolution: 💻 The Computer Age (1970s-1980s): Revolutionized data processing, making it faster and more efficient. 🌐 The Internet Explosion (1990s): Opened doors to global markets and unprecedented consumer data. 📱 The Mobile Revolution (2000s): Enabled the capture of consumer behavior in real-time, anywhere. 📢 The Rise of Social Media (2010s): Offered immediate insights from consumer interactions on platforms. 📈 The Big Data Boom (2010s-Present): Transformed the analysis of voluminous datasets into actionable insights. 🤖 The AI Breakthrough (2020s-Present): Ushered in a new era of predictive analytics, automating and enhancing insight accuracy. Dive deeper into the transformative journey of the research industry and its future prospects in this article: https://lnkd.in/dWWvBZ2g
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🎥✨ Where It All Began: What did the first TV ad look like? Did you know the very first television commercial aired way back on July 1, 1941? Yes, it's been a journey of over 80 years since Bulova Watch Company made history with a 10-second spot before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. This ad, which cost a mere $4 to $9, showcased a clock superimposed over a map of the United States, accompanied by the iconic words: "America runs on Bulova time." As we marvel at the evolution of video advertising from these humble beginnings to the complex, emotionally resonant stories we can tell today, it's a moment to reflect on how far we've come. At Empath.video, we're passionate about continuing this legacy of innovation, using video to connect, engage, and inspire. https://lnkd.in/dAwtnwN7 Let's keep pushing the boundaries of what video can achieve. #VideoAdvertising #Innovation #History #EmpathVideo
Bulova: world's first television advertisement
https://www.youtube.com/
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Discover the secrets behind the psychology of effective video advertising in our latest article. 🔹 Dive into the emotional connection that drives engagement. 🔹 Learn how storytelling captivates and leaves a lasting impact. 🔹 Explore the subtle art of selling through neuromarketing techniques. 🔹 Understand the magic of visual and auditory appeal. 🔹 Find out how personalized content enhances relevance. 🔹 Master memory and brand recall for long-term success. https://lnkd.in/dMqQ6DPr
The Psychology Behind Effective Video Advertising
empath.video
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🙌 Meet the new Empath's case study 'Starbucks. It starts with you'. Download the full case study here https://lnkd.in/d2Jc7W2w