📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce
About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
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https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
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Primary
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
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Want your ads to get noticed? Give em’ the old razzle dazzle. High production values are 4x more effective than relevance at driving interest in an ad, according to new research. Join us for a live Tech-Talk Webinar, presented by Smartly, to learn what creative elements make the biggest splash. Secure Your Spot: https://lnkd.in/gsfeSWjK #advertising #creative
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🤖 To AI or not to AI? That is the question we're tackling on today's episode of Behind the Numbers. Tune in as Stephanie Taglianetti, Evelyn Mitchell-Wolf, and Max Willens discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, and more. Listen on Apple Podcasts: https://lnkd.in/eWpG-SXi Watch on YouTube: https://lnkd.in/e37FAa8b Made possible by Roundel #podcast #AI #genAI #socialmedia
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Retail media is set to be the fastest-growing digital ad format in Latin America this year, with advertisers spending nearly $2 billion. Download EMARKETER’s “Latin America Retail Media Trends 2024” analyst report, presented by Mercado Ads. Get our inaugural forecast, insights into key players, and more. Download the Report: https://lnkd.in/geiJp38z #latam #brazil #mexico #retailmedia #adspending #trends
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🛍 Seventy-two percent of US consumers use multiple channels before making a purchase decision, reflecting a fundamental change to the traditional marketing funnel. Marketers must adapt to this complex, digitally-driven journey by embracing new omnichannel strategies. Earlier this week, EMARKETER's top retail & ecommerce analysts explored how to best leverage price and promotions across digital and physical channels to attract today's modern consumer. ▶ The Path to Purchase webinar replay is now available on demand. Access it here: https://lnkd.in/e4rCuzKB #webinar #retail #ecommerce #pathtopurchase
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📩 Stay on top of the biggest trends in marketing, advertising, and media with EMARKETER’s industry-leading daily newsletter. Essential for decision-makers, EMARKETER Daily provides data-driven, timely news and analysis on digital transformation and emerging channels, designed to give strategic leaders an edge. Sign up: https://lnkd.in/e732ayEd
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Ahead of the first presidential debate tonight, check out the Behind the Numbers podcast exploring digital's ever-growing influence on elections. Analysts Paul Briggs, Matteo Ceurvels, and Jasmine Enberg dive deep into the pervasive role of digital platforms in political campaigns, tackling pressing issues such as disinformation and the potential existential AI crisis in political messaging. 🎧 Tune in: https://lnkd.in/eN_C2YKg Made possible by Roundel
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Discover the latest insights on top retailers and dining spots across the US with Placer.ai’s interactive location-data trends. Updated monthly, the “Placer 100 Retail & Dining Index,” presented by EMARKETER, helps you keep track of who’s leading in foot traffic to help you adjust your ongoing marketing campaigns. Explore the resources now: https://lnkd.in/gJ7vYfik #retail #locationdata #foottraffic
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📈 Rising ad spend and digital risks make brand safety more critical than ever before. Safeguard your brand against emerging threats like ad fraud, polarized political discourse, unchecked generative AI, and more. Access our Brand Safety 2024 toolkit, here: https://lnkd.in/eDahEEUQ #brandsafety #marketing #advertising
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🛍 We've just released our (Unofficial) Most Interesting Retailers list for June! In today's episode, Becky Schilling and Sara Lebow defend their list against vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman. Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? 🎧 Check out the episode to see which companies stayed on the list, who moved up, and who moved down this month: https://lnkd.in/eHjTMRNg Made possible by Roundel #podcast #retail #ecommerce