EMARKETER’s Post

The shift towards CTV is evident, with 75% of the US population anticipated to watch over-the-top video this year, according to EMARKETER. Access exclusive articles, reports, and webinars from MNTN all in one place. Stay informed and get ahead of the trends. Explore Insights: https://lnkd.in/g2EbB97G #CTV #Streaming #TVAdvertising

On today's episode of the Behind the Numbers podcast: 🤖 What it's like to grow up with artificial intelligence 📱 Where Gen Z are spending most of their media time 🎯 How best to target these young folks with ads Tune in to the discussion with our analyst Paola Flores-Marquez: https://lnkd.in/ec92SwCc #podcast #artificialintelligence #genz #media #advertising

Suzy Davidkhanian, EMARKETER’s VP of Content, is heading to The Lead Summit next week in New York City! Catch Suzy on stage for "Moving Beyond LTV – Creating Lifetime Relationships with Customers Through Great Ownership Experience" with Lisa Sloan Walker, President, Jewelry Services, Signet Jewelers. Learn more: https://lnkd.in/gjyCSa_v #TheLead #TheLeadSummit

♻ Some 47% of Gen Zers favor brands and companies that support sustainability, according to March 2023 data from ISCS and Big Village. Discover how brands and marketers are prioritizing sustainability in 2024 and use this insight to inform your strategy. Access our free guide, here: https://lnkd.in/e4rnmeaR #marketing #sustainability #greenmarketing

🛍 Customer behaviors are changing. Stay ahead of the latest trends in order to capture their attention. Our Retail Daily newsletter delivers a daily dose of data, news, and insights on the rapid transformation of retail and ecommerce. Sign up today: https://lnkd.in/eh2Zn_Ae #newsletter #retail #ecommerce #trends

🔎Dive into the latest trends in social and retail media search. Discover how TikTok and Instagram are reshaping social search and learn why Walmart and Amazon are leading in search ad spending. This EMARKETER’s Meet the Analyst Webinar with Evelyn Mitchell-Wolf is made possible by DISQO. Register Now: https://lnkd.in/gEKq6ZtK #socialmedia #retailmedia #search #searchadvertising

EMARKETER projects that $1 out of every $7 US ad dollars will go to retail media in 2024. But despite the surge, retail media measurement and execution challenges persist. Download our analyst report, “Retail Media Ad Spending Forecast H1 2024,” presented by LiveRamp, for insight on the most popular formats and tools, how search is driving retail media spending, and more. Download Now: https://lnkd.in/gZZKPuNi #retailmedia #adspending #CTV

🛍 When making purchases, today's consumers are heavily influenced by price. Over 40% of US shoppers that we surveyed said promotions or better prices were their reason for buying new clothing. Gain access to the full survey results and the replay of our recent webinar, Path to Purchase. Our top retail & ecommerce analysts explored how to leverage price and promotions across both digital and physical channels to attract today's modern consumer. ▶ Watch the webinar replay, here: https://lnkd.in/e8Bexuu6 #webinar #retail #ecommerce #pathtopurchase

📩 100,000+ marketing leaders start their day with EMARKETER Daily. Data-driven and timely, the EMARKETER Daily newsletter is essential for decision-makers who need to keep up with the latest news and analysis on the digital transformation of marketing, advertising, and media. Subscribe today: https://lnkd.in/e-GbEUGx #newsletter #marketing #advertising #media